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by Jeff D McQueen
You have probably heard the buzz about article marketing and how it can help you make money online. Some people have great success with this technique while others put in a lot of effort and get very little return. What makes the difference between success and failure? Here are three tips you can use to improve your odds for success.
Learn Keyword Research
The whole purpose of article marketing is to get visitors to your website. In order to do that your article must rank well in the search engines so people can find it. Picking the right keywords can mean the difference between your article landing on the first page of Google and it being buried back on page ten. Learning how to pick the right keywords for article marketing isn’t difficult and there are many courses both free and paid that will teach you how to do it. The important thing is that you must learn to pick the best keywords or you are just wasting your time.
Quality Over Quantity
You will see some debate over the quality versus quantity issue. In a sense, article marketing is a numbers game. The more articles you have out there, the better results you will have. However, many people think that one or two highly crafted quality articles will get better results than a dozen low quality articles. The reason is because high quality articles make you appear more credible and trustworthy. It is always a best practice to give the reader something of value; you will be rewarded for your efforts. Of course, the best option is to circulate a large quantity of high quality articles.
Use The Resource Box Wisely
The resource box at the end of your article is where you give the reader a call to action to click over to your website. This is one of the most important aspects of article marketing and it takes some thought and a little skill. Don’t make the mistake of just throwing a link in or adding biographical information. One good approach is to have a unique resource box for each article and make it appear as a continuation or final paragraph. The reader may be inclined to follow though and click on your link. You should constantly work on improving the click through rate of your resource box. Think of it like a sales page or ad, you never know when even the smallest change will trigger more click throughs.
Article marketing sounds so easy – write articles and wait for the traffic and sales to start. Actually, it is more difficult than that because there is quite a bit of skill involved if you want to get the best return on your investment of time. By creating quality articles centered on the optimum keywords and crafting a compelling resource box, you will be way ahead of the crowd and on your way to success.
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