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As you promote your Internet marketing business, you’ll quickly realize that quality lead generation is needed to bring sales. Without leads, you’ll have no prospects to present your products or services for possible purchase. But as many online marketers realize, lead generation doesn’t always happen over night. Visitors don’t simply pour into your website the moment you transfer your designed pages to the Internet!Thankfully, there are some useful tools to help you get quality, FTC compliant leads at low cost. Being FTC compliant means following all the laws concerning lead generation, including e-mail leads and voice broadcasting. For example, according to the FTC you may only use voice broadcasting to cold call a business, but not home residences. FTC does, however, classify anyone with a website that states their contact information, phone number and address as a business. This leaves the doors wide open for voice broadcasting marketers to reach thousands of prospects!

Let’s take a look at three of these methods and how they work.

1. A Well-Designed Marketing Website and Capture Page

A website shouldn’t be designed just for “show” but it should be able to get results. Websites should call the visitor to action, such as to subscribe to a newsletter, call a number, buy a product, download an e-book, or sign on for a new service. Websites should also provide reliable, easy forms to capture visitors’ information.

Lead generation through your website can be accomplished through a simple two- or three-step capture form asking for a name and e-mail address. You can ask for first name only, or first and last name.

Thankfully there are services available to help you generate FTC compliant business-to-business or consumer e-mail leads using this method. You can set up a capture page showing pictures, stories and YouTube videos to grab attention. Then your visitors can simply fill out your subscription form (opt-in) for a free e-mail newsletter (a.k.a. e-zine) or a free giveaway.

List management services can keep a secure list of your e-mails and provide tools to send e-mails out to everyone on your list safely and according to FTC laws. The consumer should be cautioned that many list management companies sell opt-in and compliant leads; even though they are not! Additionally, many companies will sell and resell the same list multiple times. While with professional services this is not a standard practice, accidents, overlaps and changes in status do and can happen.

2. Phone Leads Software

Phone leads software for voice broadcasting enables you to reach hundreds or thousands of people by simply programming your recorded message into the software. Broadcast your message to 1,000 or 10,000 numbers at once, or run several small tests to find out which message gets results. To get started with this type of lead generation, work with a reputable company that offers training so you can avoid much trial and error. This lead generation technique works perfectly for business-to-business sales!

Who uses voice broadcasting? Many online marketers use voice broadcasting to reach a targeted or non-targeted audience. A 20-year telemarketing veteran – Cliff Wall – now advocates voice broadcasting techniques and strategies. Cliff states, “I averaged about 10,000 cold calls per year when in telemarketing sales. Now I can reach that many people in about 45 minutes!” Cliff also states that now he only talks to “targeted responses.” In other words, prospects who have raised their hands, left info behind, and said tell me more. Therefore, instead of being in a qualifying mode he is now in a constant closing mode, for the prospects have already qualified themselves.

3. Automated E-mail Marketing

Besides building your own e-mail list, you might choose to do some e-mail marketing using a list service. List services can provide qualified, FTC compliant opt-in leads based on your industry. These services are great for introducing a new product or website, pre-launch special offers, free offers and more. You can also test your e-mail message on a small scale by sending 500 to 1,000 e-mails with various subject lines. Once you find a message that brings sales or subscriptions, you can e-mail your message to the entire list to snowball your profits. When choosing a lead generation list service, be sure the company provides proof that they are following the guidelines of the CAN-SPAM Act, which outlines laws regarding spam e-mail. Some bulk e-mail services can offer tips on how to prevent your e-mails from being classified as “spam.”

The most prestigious voice broadcasting company in the industry today will offer these tools and training to help you market your business. As you consider your options, be sure to research the company to confirm that it is staying within the boundaries of FTC laws with its marketing techniques. Use these ideas to get started with effective FTC compliant lead generation. You’ll soon be able to reach numerous qualified prospects with very little effort!