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by Bob
When all the work you put in to producing your podcast, the last issue you may feel like doing is spending the time updating a web site as well. There are masses of services that can host your podcast episodes for you that don’t need any net administration on your part at all. Not having a web site dedicated, at least in part, to your podcast may be a crucial mistake. Here are 6 reasons why your podcast desires a website.
Brand Recognition
Episode Archive
Listener Interaction
Daily Updates
Humanize Yourself
Monetization
Brand Recognition
Building a successful podcast is not simply about putting out new content. If you would like to grow your audience and attract listeners, one in every of the simplest things you can do is produce, build, and nourish your brand. I pay a lot of time talking regarding the weather of a whole in this article. The web site for your podcast is your opportunity to drag the listener aloof from iTunes or Libsyn for a moment and introduce them to your brand. Who you are, what your podcast is about and all types of alternative parts that just do not translate into the podcast medium. Building complete loyalty among your listeners keeps them returning back for each new episode and will offer you a robust foundation in the even you ever, start a second or third podcast, or get into some other type of online venture.
Episode Archive
Over time you will accumulate a giant library of podcast episodes. For one reason or another you will find that you do not want iTunes to list all one hundred fifty of your podcast episodes in the directory. But, every day there are visiting be people finding your podcast for the first time and if they enjoy your podcast they are visiting need to be ready to travel back to the start and hear everything they have missed. Having a web site allows you to possess a central location where each single podcast episode you have made will be simply found by a brand new listener.
It can conjointly provide them the opportunity to explore all of the opposite content that you’ve got on the web site that they’ll not have otherwise been exposed to if the only interaction they have with your podcast is thru iTunes.
Listener Interaction
The website is another manner for you to interact together with your listeners. Whereas some members of your audience may not feel like leaving a voicemail or sending you an email directly, they could be willing to leave a investigate a post the realize on the website. The comments portion of your web site is another nice means for you to attach with and interact together with your podcast audience. It is conjointly a nice manner to remind all of your listeners, outside of the podcast, about all of the various ways that they’ll contact you: email, voicemail, etc.
Daily Updates
Typically there can be news or events connected to either your podcast topic or the podcast itself that is time sensitive. It may be that by the point your new podcast episode is released the information will not be applicable or you’ll have missed a deadline. The website may be a nice resource for immediate interaction along with your audience to let them grasp what is happening now.
Additionally, there could be some things happening in your niche that may not be applicable to your podcast topic but is something that you know your listeners will be interested in. A quick post on the website to allow them to grasp what is going on could be a nice add-on price to your podcast.
One word of caution regarding this utilization of your website. The identical rules for your podcast hold true with the website. If it is not good quality content that provides something of benefit to your user then it doesn’t go on the website. If people who frequent your web site find it increasingly stuffed with garbage then they can stop visiting the site. Invariably be certain to make your website posts interesting with your own added price to keep them returning back for more.
Humanize Yourself
Depending on the nature of your podcast or your podcast topic, you may find it exhausting to simply be yourself sometimes. It may not fit your podcast to be silly or sarcastic throughout the course of the episode. The website may be a great probability to humanize the podcast host for the listeners. Step out from behind the microphone and be someone, not a podcast host.
Provide your audience a transient update on how you’re doing personally that week. If you’re having a arduous time obtaining motivated to place out a brand new episode, tell them, higher yet tell them why. If you saw something that created you think that of an email you got from a listener or one thing you said in an exceedingly previous episode, bring that up to.
You may even use the website to administer the listeners additional insight into who you are personally that they may never get to determine in the course of the podcast. Connecting with our audience on a person’s level can provide them that rather more appreciation for you after you retreat to behind the microphone as the podcast host.
About the Author
Bob has been writing articles online for nearly 2 years now. Not only does this author specialize in Podcasting, you can also check out his latest website about:
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