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by Alvin Carson
Adsense gives you the chance to use several different ad block sizes. Each ad block, if you can believe it, boasts varying degrees of success. For instance, one block size might earn more money than others. And it’s not always the biggest sized one. The 336×280 size rectangle is by far the most successful of the sizes, while the 300×250 is next successful. Try and use either of these on your site.
Tip #2: Relevant Ads
For the most part, Adsense is very good about automatically putting relevant ads on the site for you. However, if your niche isn’t a particularly popular one, it might be a little harder for Google to do the work for you. Thus, you’ll want to make sure your site as a whole is very organized so that the Google spiders are able to go through your site, index it, and then create relevant ads.
Tip #3: Color
Ugly ads stick out like a sore thumb. You don’t want to have ads on your site which completely go against the color scheme. Fortunately, Google allows you to customize the color of the ad blocks and this is definitely a good idea. For the lighter color schemes, you’ll want the ad color to match very closely. The darker color schemes look best with ads that contrast.
Tip #4: Links
Link color is also a very important thing to think about when optimizing your Adsense ads. The link color of your Adsense ads should match the color of other links on your site. So if you have purple colored links, the Adsense link should be this color.
Tip #5: Borders and Placement
Placement means everything when it comes to Adsense ads. Incorrect placement on a site can mean little to no profit. Most Adsense users have great success with putting ads on the left or right side of their site, outside of content. They use borders for these ads. Other Adsense users which have ads within content use no borders. It’s important to do it like this so that the ads look good.
Tip #6: Blue Links
Blue links are typically the most successful ones simply because links have always been associated with the color blue. If blue Adsense ad links look decent on your web site, you should definitely go with those.
About the Author
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