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by Craig Whalen
It should be apparent that you’ll have a much greater chance of making money on your website from individuals who are interested in the kinds of products and services you offer. That’s the importance of attracting ‘targeted visitors’ to your offers. Suppose you’re marketing weight loss products. You certainly don’t want to advertise your offers to people who aren’t looking to lose weight.
So, in this example, you have a website that promotes products or services that help people lose weight. The types of people you want to ‘target’ are people who are likely unhappy with their weight and want to find a way to easily drop some pounds. Therefore, in designing your marketing campaigns and ads, you would not advertise in places that attract, for example, video gamers or gardeners. Sure, there’s always a chance you’ll find someone in another target market that may be interested in your offer, but because the ad is not in its target market, it’s unlikely that you’re going to convert anyone here into a paying customer.
This is the concept of a ‘targeted visitor’ – a person who is already interested in your website’s topic before they find your site and see the products and services you offer.
It’s not difficult to understand why the most successful internet business are those that get targeted traffic made up of individuals who are already interested in the products or services that they offer. So it’s essential to your success that you build your individual website pages rich with relevant keywords that relate to your products and services.
In addition, search engine results for your keywords will contain hits for your targeted ads, articles, videos, press releases, etc, in addition to your website. So your marketing campaigns should include all of the above (articles, videos, etc), rich with your targeted keywords, all pointing back to your website.
Type a generic search term or phrase into Google. Chances are that you’ll see many sites like YouTube, Squidoo, PR Web, and EzineArticles. Make sure that your marketing efforts include content that you’ve created and submitted to such sites.
To make sure you’re driving the greatest number of targeted visitors to your website as possible, you first need to create a site in which each page is focused on the particular keyword terms and phrases that you’ll identify. Second, you’ll support this by creating promotional materials (again, using the relevant keyword terms and phrases), and making sure these are properly distributed on the internet (YouTube, EzineArticles, etc).
Finally, once your website is live, make sure to submit your web address directly to the major search engines. Each search engine has a page that permits you to do this:
* Google’s is at http://www.google.com/addurl/?continue=/addurl * Yahoo’s is at http://searchmarketing.yahoo.com/srchsb/ssb.php * Microsoft’s is at http://www.bing.com/docs/submit.aspx
The search engines would eventually find your pages, of course, but using these quick submission forms helps the process move forward more quickly.
About the Author
Craig Whalen tackled the world of internet marketing so that he might escape the 9-to-5 world and have financial and time freedom. He spent several years learning the ins-and-outs of building a successful online business and now teaches others how they can succeed online too.
Visit http://theMarketersClassroom.com to get more great internet marketing tips and the opportunity to sign up for Craig’s 7 day email ‘tutoring’ course.