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Category Archive for 'Mobile Marketing'

by Arnold Smithh For mobile applications developers, there is a lot to consider when it comes to the strategies they will choose for marketing iPhone apps. As with most products or services, many marketing decisions are driven purely by money; the availability of marketing funds will often determine how, and to what extent, a given [...]

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by tugsearch Ok I’m just going to come out and say it – 2010 is the year of the mobile – at least in terms of using it as a viable marketing channel. The proof: in 2009 more internet enabled phones were sold than laptops. So consumers have the tools – we just need to [...]

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How To Create a Mobile Website

by David Ciccarelli The mobile space is awash in applications, or “apps,” as they are commonly called. On the heels of Apple’s success with the App Store, unveiled in July 2008, other device manufacturers and operating system providers, including BlackBerry and the Android platform championed by Google, opened their own virtual storefronts. Still others are [...]

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by Harley Rivet It is predicted the number of mobile phone subscriptions across the globe will hit 5 billion sometime in 2010, according to the International Telecommunication Union (ITU). In a world of 6.8 Billion people this means roughly seventy percent of the entire planet’s population will have mobile phones! More interestingly, the fastest growing [...]

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by Benedict Perez A company can opt for different marketing strategies to increase its profits and accomplish its objectives. There are many kinds of marketing strategies like direct marketing, online marketing, mobile marketing and others for a company to increase sales for its products and services. Mobile marketing involves usage of devices of mobile phone [...]

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by Simon Goodall Wireless gadgets like Internet enabled mobile phones, Palms and pocket computers have given a whole new meaning to the concept of mobility. This article explores the current and future innovative business opportunities this new medium is creating.  According to Jerry Della Femina, an American advertising executive, everybody at his agency was sitting [...]

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Mobile Marketing Basics

by Narender Pati Mobile marketing is use of wireless media as a vehicle of direct response and content delivery in cross media program of communication. It isn’t a channel meant for single marketing but for multi-media outlets. Key to success of mobile marketing depends on the integration of mobile portion with digital media and other [...]

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