Mobile Marketing is a method of establishing communication with the targeted consumer through mobile device. Medium of communication used is simple marketing text, encouraging the consumer to visit their mobile website or motivating them to participate in an audience based campaign. Few of the tools of the business and some of the concepts used in mobile marketing are MMS, USSD, Bluetooth, infrared, wireless social media, mobile internet, and mobile applications.

Mobile Marketing not only enables people to connect to internet through their cell phones, but also strengthen various communication medium in easy and efficient channels. It is cheaper than traditional marketing resources for both marketer and consumer. It is simple for any of the age group to understand the advertisement spread through mobile marketing.

In United States of America, mobile marketing technology was not used widely until few years back. In June 2008, cell signs reported that every month approximately seventy five billion of mobile marketing texts were sent. Number of mobile users is double of active email users in the country. These mobile marketing texts were read within fifteen minutes and response comes within an hour compared to email in which for a response it may take months.

In thirty countries ratio of population to number of mobile device is 1:1. Eighty percent of population in United States are active mobile user. Sixty percent of earth’s population which is about four billions are using mobile on a regular basis. China itself has more than four hundred million subscribers. These facts proves that mobile marketing has a wide scope in world of marketing and it is a only medium which provides easy path for the companies to market their product directly to the customer. Coverage of mobile network connections is continuously increasing and with that number of subscribers is also increasing. Ninety percent of these connections are prepaid.

Mobile Sms Marketing is an exciting method in the world of marketing. It provides meaningful method to reach the targeted audience at the right time with the best offer in form of SMS. The effectiveness of SMS marketing can be determined by the fact that majority of people can’t live without SMS. We keep sending text at every minute. It proves the ability to achieve instant access to the targeted customer anywhere and anytime. SMS marketing is a new communication medium to increase the response rate in a marketing campaign. It also means that customers can be easily engaged.

There are several interesting methods of SMS marketing to boost your business. The first one is to distribute vouchers or coupons through SMS. This can increase the sale rate of a business. It also attracts lot of customers to open sale. These SMS coupons can be easily redeemed at any outlet of a specific business.

Alerts, updates and reminders about appointments are an excellent method for service providers and attract customers to increase sales. For example a car repairing company is sending a SMS to its client reminding about servicing of their car. Even several banks and cellular network providers are using this technique to provide several easy features to their customers.

A very interesting and fruitful idea is inviting bid for auction of particular product through SMS. Companies invite bid on product such as electronic items, washing machine, television, mobile phone or car. The winner of auction is the person with the lowest and unique bid. Through this kind of SMS marketing, companies can attract attention of customers to a specific product.

There are few interesting methods for mobile marketing. One such method is marketing through Bluetooth proximity. Bluetooth has a limited reach among audience. Mobile user can send ads, images, business card and it also contact people through audio without need of their mobile number. This kind of mobile marketing is used in trade shows, activities and events in which customer’s cell phone are in close proximity of Bluetooth device.

Mobile phone applications are very interesting tool in the field of mobile marketing. Majority of people uses mobile phone to find cooking recipes, ATM location or location of an address. There are mobile applications available which meets all kind needs. Popularity of mobile application has recently grown. There are several reasons behind the increased popularity. Reasons such as development of smart phones and popularity of smart phones among mobile subscribers are responsible for increased popularity of mobile application.

Companies are targeting these mobile applications to sell and market their product. This marketing strategy provides spectacular experience to their consumer which is relevant to the marketed product. Companies achieve their aim by offering new benefit, rewards, creation, entertainment, collaboration and communities to the mobile user for daily requirements. For example, amazon is offering a new mobile application which allows shoppers to search products by uploading photo of what they are willing to buy.

Various companies are offering their customers free downloads of ringtones, wallpapers, mobile games and tagging advertisement with each of these feature to market their product. Effectiveness of SMS mobile marketing is evident with the fact that thirty seven of urban population receives SMS marketing such kind of products. Thirty six percent of urban population receives SMS related to entertainment, media companies, news and music.

May be few males ignores or delete such marketing oriented messages but females doesn’t do such kind of thing. According to a research females tries to enquire further about marketed product by interacting with customer care or straight away approaching the store. But males are very much interested in utilizing free coupons and discounts offered through SMS.

So we can understand the fact that SMS is widely used all over the world to advertise products. Several companies are taking tactical advantage of this excellent medium by advertising their products and offers.

Mobile marketing is an interactive and meaningful medium to interact with the customers. It also gives instant access to customers irrespective of time and location. Mobile Marketing produces higher response compared to other marketing medium and communication medium. If your company is not utilizing this weapon to sell your product then straight away go for mobile marketing and see the difference.

 

What are QR Codes?

Although not yet fully adopted by the mainstream world yet, QR (or quick response) codes have seen a dramatic rise in usage and very well may be the new way that companies decide to give customers information on products. For those uninitiated, QR codes are those big squares you may have seen in the bottom corners of movie posters, under your drink on a coaster at your favorite restaurant or possibly next to various products at your local supermarket. With any smartphone armed with a QR code scanner (which are a free download on any app store). In the future, an advertisement may not be just a message and a picture, but an interactive environment with unlimited possibilities. What you can do with these handy bar codes may surprise you.

What can I do with QR codes?

Now that I’ve (hopefully) piqued your interest into QR codes, what kind of information can a QR code hold? In the end, it all depends on how powerful your end-users reader is. Below is a list of things any QR reader can do and some notions on how your business may be able to utilize QR codes:

You can open URLs in a browser

Probably the most common way to use a QR code, using a code as a link to your company’s website or blog is one way to use it, but think harder; what about a specially tailored site or campaign customized to the demographic of people that is likely to scan your code. Be creative with your site (and maybe poach a few other ideas from this blog) to make something truly unique that will give your target market a memorable experience.

Use QR codes to display hidden/secret text

The simplest of tasks you could ask of a Quick Response code may seem like the type of command you may want to skip over, but it could have a few uses if you think creatively. Perhaps hiding a qr code with a special password on it that when given provides a special deal at your establishment.

Help people in setting up system alerts

Do you have a weekly special or special event coming up? Why not create a QR code that will automatically set up a reminder in your clients calender on their phone?

Collecting contact information (including vCards)

Having a networking event or party? A Quick Response code would be a simple way to have guests register or sign in to an event. Do you want to grab everybodies contact info to send thank-you cards or a newsletter?

Reconsider the whole “business-card-in-a-fish-bowl” raffle contest with a digital QR code version that can easily be imported right into your company’s mailing list.

Create a QR code for sending email or text messages (SMS)

Give customers a great way to let their friends know where they are, possibly with daily specials or a password for special deals or promotions.
Create a fun E-card that guests and clients can share with their friends.

Use QR codes as a means of making geolocation easier

Is your customer lost? Help them out by pinning your address into their phone’s GPS with a code. From there, give them directions to your other locations, affiliates, or just the quickest route home.

Use a Quick Response code as a simple way for customers to check-in to your
establishment or to show proof that they went to a secondary location.

Easily Connect to WiFi using a QR code

Use an easy-to-find QR code to grant WiFi access to mobile users in a quick, interactive way that can makes remembering clunky passwords a thing of the past.

Where can I get a QR code?

By googling “QR codes” you can find a litany of sites that can generate you a QR code free of charge. If you plan on using your code for a larger, more focused campaign, you can pay to have a QR code generated that will record statistics and demographic information. However, if you are too lazy to Google the aforementioned keywords, here are two sites of merit:

http://www.qrstuff.com/
http://qrcode.kaywa.com/

Info for programming codes to do the previous functions should be able to be found on the above sites, if not a great resource I used for this article can also help you with some of the programming as well:

http://sixrevisions.com/web-development/qr-codes-uri-schemes/

What are some creative ways you can (or have) thought of to use QR codes in the ways mentioned above? We would love to see some examples.

 

What are QR Codes?

Although not yet fully adopted by the mainstream world yet, QR (or quick response) codes have seen a dramatic rise in usage and very well may be the new way that companies decide to give customers information on products. For those uninitiated, QR codes are those big squares you may have seen in the bottom corners of movie posters, under your drink on a coaster at your favorite restaurant or possibly next to various products at your local supermarket. With any smartphone armed with a QR code scanner (which are a free download on any app store). In the future, an advertisement may not be just a message and a picture, but an interactive environment with unlimited possibilities. What you can do with these handy bar codes may surprise you.

What can I do with QR codes?

Now that I’ve (hopefully) piqued your interest into QR codes, what kind of information can a QR code hold? In the end, it all depends on how powerful your end-users reader is. Below is a list of things any QR reader can do and some notions on how your business may be able to utilize QR codes:

You can open URLs in a browser

Probably the most common way to use a QR code, using a code as a link to your company’s website or blog is one way to use it, but think harder; what about a specially tailored site or campaign customized to the demographic of people that is likely to scan your code. Be creative with your site (and maybe poach a few other ideas from this blog) to make something truly unique that will give your target market a memorable experience.

Use QR codes to display hidden/secret text

The simplest of tasks you could ask of a Quick Response code may seem like the type of command you may want to skip over, but it could have a few uses if you think creatively. Perhaps hiding a qr code with a special password on it that when given provides a special deal at your establishment.

Help people in setting up system alerts

Do you have a weekly special or special event coming up? Why not create a QR code that will automatically set up a reminder in your clients calender on their phone?

Collecting contact information (including vCards)

Having a networking event or party? A Quick Response code would be a simple way to have guests register or sign in to an event. Do you want to grab everybodies contact info to send thank-you cards or a newsletter?

Reconsider the whole “business-card-in-a-fish-bowl” raffle contest with a digital QR code version that can easily be imported right into your company’s mailing list.

Create a QR code for sending email or text messages (SMS)

Give customers a great way to let their friends know where they are, possibly with daily specials or a password for special deals or promotions.

Create a fun E-card that guests and clients can share with their friends.

Use QR codes as a means of making geolocation easier

Is your customer lost? Help them out by pinning your address into their phone’s GPS with a code. From there, give them directions to your other locations, affiliates, or just the quickest route home.

Use a Quick Response code as a simple way for customers to check-in to your
establishment or to show proof that they went to a secondary location.

Easily Connect to WiFi using a QR code

Use an easy-to-find QR code to grant WiFi access to mobile users in a quick, interactive way that can makes remembering clunky passwords a thing of the past.

Where can I get a QR code?

By googling “QR codes” you can find a litany of sites that can generate you a QR code free of charge. If you plan on using your code for a larger, more focused campaign, you can pay to have a QR code generated that will record statistics and demographic information. However, if you are too lazy to Google the aforementioned keywords, here are two sites of merit:

http://www.qrstuff.com/
http://qrcode.kaywa.com/

Info for programming codes to do the previous functions should be able to be found on the above sites, if not a great resource I used for this article can also help you with some of the programming as well:

http://sixrevisions.com/web-development/qr-codes-uri-schemes/

What are some creative ways you can (or have) thought of to use QR codes in the ways mentioned above? We would love to see some examples.

 

With the increase in the number of marketing strategies, SMS marketing has risen in popularity over the years due to its undeniable potential as an effective communication channel for marketing purposes. It’s an extremely powerful tool to endorse your services, products and brands, and if done correctly sms marketing can present clear benefits for businesses, regardless of size and type.

Some people find this type of marketing quite difficult, but if you have proper guidance and knowledge, you can make the most out of your campaign. The most prominent benefit is that it builds stronger relationships with potential clients and enables you to maximize exposure of your business with minimal expense.

To begin with, you should get a short code, which would be supplied by the SMS messaging provider. There are two options for short codes: a dedicated short code allows you to run several campaigns, each of which may have a dissimilar keyword on the same code. On the other hand, with a shared short code, you are only limited to a specific keyword.

As with all marketing campaigns, you first have to decide on the type of strategy you want to choose. A push campaign is an outbound message related to your services and products to alert your clients who have opted in to receive your SMS messages. A pull campaign, on the other hand, consists of incoming messages where your clients respond to you by sending a message to a short code. Depending on your interests, you can determine which strategy is most suitable for your campaign.

Next, select the type of campaign you want to run. There are many options, the first being a call-back campaign. This is when the business advertises a keyword or short code. Clients send in the given short code or keywords and receive an auto-response message informing them that they can expect a call from said business. Another option is a promotional competition, where the company sends an SMS informing their clients who can enter contests by sending an SMS. They’ll receive an auto-response confirming their entry. You can also try a conversational sms marketing campaign, which is an interactive method of offering free information, advice and tips of value to the clients.

You can handle SMS marketing on your own, provided you know exactly how to go about conducting your campaign. Additionally, SMS providers offer self-service messaging, which can guide you further. There’s no doubt that if executed properly, SMS marketing can prove to be a great means of endorsing your business.

 

Having a good web site is critical to your internet business. It’s not the only thing you need however. You have to make sure you market your company towards the masses. This really is where mobile advertising comes in. Uncertain where to begin with it? Don’t worry this article has helpful mobile promotion ways to get you began.

The cellular market is not slowing down whatsoever, but that doesn’t mean you have to get in to the sake of getting in. Sure, you need to no less than have some style of mobile promotion, but obtaining into the industry because you really feel you need to leads to sloppy campaigning. Make sure it’s some thing you want to do.

Remember, phones are private! Cellular goes beyond cell phones and web. Members are connected by texting, voice, mobile world-wide-web, and smart phone applications. You will find elements becoming added towards the cellular environment to meet everyone’s several requirements, and you should do the same. Your mobile promotions should be effortlessly accessible, personal, and appropriate!

Consider leveraging geo-spot if your business supports this type of mobile promotion. In the event you have a physical company room, utilizing geo-location to push location precise marketing to nearby consumers may be a great way to draw in unplanned business venture. When a possible buyer is nearby and receives targeted internet marketing messages in accordance with their existing spot and nearby sales or promotions, they are far more likely to drop in.

Don’t hide who you are in the cellular marketing strategy! The 1st matter the reader should see is who you might be what what you’re selling. Branding your cellular marketing is as significant as branding in traditional promotion, so include your logo and any slogan or wording that will remind them of who you are.

It is important to remember that not all men and women use the same mobile platform. Inside a world where folks use cellphones, tablets, laptops, and other cellular devices, it is certainly necessary to make your advertisements span across multiple platforms. By doing this you can reach more individuals.

Supply instant rewards. With mobile advertising you can give your buyers what they want, with no delays. Having a hold off can make things lose their value or demand. Individuals will participate as part of your marketing campaign hoping to get the promised reward. The quicker they get the reward, the happier they will probably be.

Yes, a quality web site is essential to a web-based company, but when you have read through, it needs to be adequately promoted to the clients. The most helpful strategy to accomplish this is via cellular marketing. So, what are you currently waiting for? Make use of the above guidelines, and start improving your cellular marketing plan!

 

Mobile marketing is a fast paced and rapidly changing landscape. The Android platform offers numerous options for personal and business applications. Cell phones and tablets both run powerful Android operating systemswith apps designed to help people and businesses meet their goals. It is software designed to accommodate changing needs and new challenges.

Understanding the current personal and/or business needs of the customer is the most important step in establishing any advertising campaign. Setting up quick and efficient answers to the most common concerns targets the chosen audience effectively. This may require some initial survey work, either onlineor through direct conversation.

Customers and businesses are interested in speed and ease of use. Android OS platforms offer stability and comfort that customers will find useful and enjoyable.

Android offers business solutions for tracking sales, meeting customer concerns and taking care of payroll obligations. Fast, customized and integrated service options mean less time and money spent on unnecessary redundancies. Those with the fastest and most put together systems will have a competitive advantage in any business environment.

Personal cell phone and tablet users are looking for ease of use and reliability. Showcase the stable Android platform and various applications available for adults and children. People want choice, but they don’t want to feel overwhelmed. Customer feedbackthat allows for rapid service adjustment keeps clients satisfied and loyal to both brand and service provider.

Service and price are top priorities. The industry creates an environment where price competition is high. A business must know its target customer base in order to maintain any kind of sales edge. Avoid creeping beyond the initial target without first researching to find out if this option has profit potential. Companies suffer when they move beyond their strengths and stretch themselves too thin.

Smart innovation and a clear sense of purpose will lead to success in the Android advertisingmarket. Utilize new ideas as they apply to the intended purpose. Consider how emerging technology will enhance ability to provide service and customer satisfaction. Avoid becoming overburdened with ideas and policies that take away from the target purpose.

Remember that keeping customers happy by providing stable and cost effective service will ensure a long-term and profitable relationship on both sides of the equation. Provide the best mobile marketing products and services to Android customers by first understanding what they want and then developing a strategy for getting it to them the fastest.

 

QR Code Stickers are one of the newest, hippest ways to get information. These devices are being used by all kinds of businesses, from restaurants and cafes to movie theaters and clothing lines. People are now using QR codes as a one-of-a-kind way to express their opinions and favorite things. In reality, the rising abundance and popularity of these electronic codes make them a fantastic marketing tool.

As the commercial goes, “If you don’t have an iPhone, you don’t have an iPhone.” The same goes for any smartphone because you need to have one to decode these technological stickers. When you use your cameraphone to scan it, a transfer of information occurs.

Scanning QR code stickers may lead to a few different scenarios. You may get additional details about a product or a secret message. Or your smartphone may redirect you to a website, deliver a vCard, or even make a phone call.

Because there is no limit on what an individual chooses to put into the QR code, the possibilities are endless. This is exactly what makes them particularly clever as one of the simplest and most effective marketing strategies you’ll ever come across.

In this age of information, QR code stickers are the newest mode for communication and info. Japan is already way ahead of the U.S. with this one. But since they’re still fairly new here, you’ll want to get your business in on the action or you’ll be doing yourself a disservice.

Because of their newness, a lot of people are still unfamiliar with this technology which could put a kink in this marketing device. However, with the way information spreads the issue isn’t too much of a concern. By the time the population is well acquainted with it, you’ll have perfected your message and use of the tool.

It’s so easy to make your own customized QR code stickers. That, coupled with their affordable prices, makes them a great option for small businesses as well as large ones. Printthem on posters, add them to business cards, or stick them on envelopes. These code stickers are the next big thing in marketing that will take potential customers directly to your website for more information.

Part of what makes these stickers so appealing is that they are like a secret that can only be unlocked by the individual’s initiative. Unlike regular posters and billboards where the message simply appears for everyone to read, a QR code must be decoded in order for the message to be accessed. QR code stickers are interactive, and the very fact that individuals take the time to scan them shows that the person has a degree of interest in the product.

 

 

There’s a lot of buzz today regarding local search and geo-location apps, and why not? When consumers are searching in Google for local services, or searching Yelp and mobile apps for locations, companies want to be there in the results. And it’s not just large players – many small retailers are realizing the use and benefits of geo-local search – namely for competitive edge in brand awareness (as well as instant couponing). Likewise, with the growth of smart phone usage, companies want to be present on mobile in general. And from a broad, overarching perspective, just being “on mobile” may not be as difficult as feared.

The mobile web today is largely composed of websites consumers use anyway on desktop internet (e.g. apps Facebook, Weather, Google Maps, Pandora). So if a company is available or advertising on those channels, they are present on the platform. This gains in importance (as I have read on MediaPost.com), since companies today prefer Facebook for local advertising today over Google.

Yet although apps are the more user-friendly alternative on smart phones, brand websites or landing pages can also be built and optimized for mobile web viewing. For example my contact page on my WordPress blog site comes up particularly well on smart phone. Plus mobile-optimized web pages can be promoted with QR codes for mobile scanning, company info access and even texting opt-ins (see my previous blog post about mobile/location for more on this).

But back to local search in general. Some good paths to success in local search just capitalize on existing SEM/SEO (search engine marketing and search engine optimization) fundamentals, such as keyword integration:

• To appear in search engine local results, location keywords (such as in an address) can be placed in the search-friendly areas of a web page such as the page title, H1s, meta tags and page content.

• Likewise company contact NAP (name, address, phone) should be prominent and exist across the site and web (not just on the contact and directions page).

• The company website should be registered with (local) directories such as Yahoo! Local and InsiderPages.

• Generally, the more links submitted to Google tools the better for SEO. In this case Google Places and Google Maps can be integrated on the company website (tied to the NAP and Google search in general).

• And what goes for Google, goes for Bing and Yahoo! tools as well…

• In fact some search experts say that prominent, up-to-date registration with search engine local tools are unrelated to, and more important than, a company’s actual website SEO!

• Consumer reviews likewise achieve a broader web footprint and consequent, elevated search rankings. So companies should encourage and request customer reviews in local-friendly channels such as Yelp, Gowalla and Foursquare.

• But stay away from the “daily deals” – this is a model in demise. And no wonder – circa 50%-off coupons attract many first-time buyers, but not enough loyal customers to see long-term profitability from such large discounts.

• And of course SEM/PPC (search engine marketing and pay-per-click) ads can be purchased for location-targeted criteria.

Still want more? There are even web technology tools available to help automate and advance a company’s local search success, such as localsearchtoolkit.com.

Somehow along the way, while we were looking the other direction, the World Wide Web made us think close to home again…

 

Several businesses have now utilized unique mobile marketing as the best method to get to plenty of individuals. The reason behind this is certainly the point that the calculated number of cell phone members has already reached just about 5 billion from across the world. There are varied uses of the phones including accessing the web, checking e-mail, and taking photographs. This is why various firms have taken advantage of this method despite the fact that there are other business strategies that have been implemented. The method is thought to be the simplest way to promote goods, services as well as the company itself.

Through the superb features of the mobile phones, an enterprise may be able to harvest major returns. It is actually regarded as an efficient tool that is needed to the company which aims to preserve the interest of their existing customers and also to get the curiosity of potential customers. Using the SMS (short messaging service), businesses can send out promoting messages to many people. They can immediately notify their clients regarding the promotional of new product, discounted offerings, announcements, and many more. In only a matter of few seconds, your information is delivered into the mobile device of your clients and will be read quickly.

Unique mobile marketing has gained lots of interest from plenty of people making it one of the fastest rising advertising techniques. Given that text messaging and also mobile devices have continued to get superb recognition, this kind of marketing approach has set up its goal on every size of businesses that not any other kind could offer. Regardless of whether small or medium firms, they are able to perform great in the market inspite of the challenging competition. Just before, only huge businesses have significantly gained from the growing opportunities of the mobile phone being a way to market seeing that it had been somewhat expensive during the moment. The technique lets the small enterprises to level the competition along with other size of organizations.

You are able to get remarkable accomplishment via the mobile marketing when properly carried out. Its superb efficacy in sending messages to customers has made this particular marketing strategy a direct as well as useful advertising medium that gives an unrivaled publicity for the products and also services. Businesses which have seen the possibilities of the method have utilized the text messaging in their advertising campaigns. Due to this, it has turned out to be an ideal business process which could generate extensive income but will not demand you to invest large quantity of your fund for promotion. This method is viewed to possess bright future by many entrepreneurs.

A company will take pleasure in limitless possibilities with the unique mobile marketing. Since the system goes on to grow, this method has showed countless of brand-new potentials that would be really advantageous specifically in reducing the fees linked to marketing campaigns. When compared with other forms of marketing methods, it has shown a lot effectiveness in interacting with customers. On this, there are actually no more unsolicited mails or perhaps junk emails that probably occurred on the older methods that is through email. Acquiring good returns is really attainable without having the need to pay out a lot.

 

It doesn’t matter what type of cell phone service you have chances are you receive at least four or five mobile advertisements, every week. It could be in the form SMS messages or ads to down load ringtones, whatever it may be, mobile advertising is the “in thing” now in the advertisement world. This is a clear sign that the world of advertising has transformed itself from print media, radio to television and now the internet. The reason for this is very simple; mobile phones outnumber television by a factor of three. It is not just cell phones that add up to this astounding number, it includes all smart devices such as tablets and so on.

From all this even a child can see the vast potential of mobile advertising. And now things are about to get more interesting with computer and cell phone giant Apple and Google entering into the fray in a big way. Apple with its line of products such as the iPhone and Tablets is promising to bring the internet into the pocket of every consumer. Meanwhile, Google has not been sitting quietly. They have retaliated with “Nexus One” which comes with the apt slogan “web meets phone.”

So what does all this ultimately mean for mobile advertisers? The answer is simple. Consumers will be slowly shifting from their laptops and PC’s to get access to the internet. From checking emails to watching movies and listening to music, it is now all possible with you smart phone device. After all, the basic philosophy of any type of advertising is to “advertise where people are looking”, and now everybody seems to be looking at their mobile phones. Hence mobile advertising is coming of age. Mobile advertising is giving the greatest amount of exposure for any advertising campaign.

One of the latest findings in mobile advertising has to do with apps or applications. In fact, Apple computers are the first to recognize and grab this opportunity. The principal behind this is that phone users prefer to use free third party apps, instead of paying for it. The numbers are overwhelmingly in favour for free apps. This is why they created iAd, because most of the advertising opportunity with phones lies in apps. With iAd, Apple has shown how people who develop free apps can generate revenue through advertising. It comes down to one of the basic tenets of advertising which is interactivity meets emotions. In fact, the idea has caught on so fast that many large companies have signed on with iAd.