creativeadworks.com » Pay Per Click Advertising http://creativeadworks.com/blog Creative Adworks Blog Thu, 09 Feb 2012 13:23:29 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Some Facebook Advertising Tips and Techniques http://creativeadworks.com/blog/some-facebook-advertising-tips-and-techniques/ http://creativeadworks.com/blog/some-facebook-advertising-tips-and-techniques/#comments Wed, 11 Jan 2012 13:46:32 +0000 BlogMaster http://creativeadworks.com/blog/?p=3057  
 

by Amit Thapa

Facebook is a social networking website, which means that it allows user to stay connect with their friends. It even allow the user to share important files, post the messages, images, videos and it also give you an opportunity to create friendship and professional networks.

It was launched in February 2004, since then its popularity has grown all over the world and today, it has more than 800 million active users worldwide, thus giving us a perfect single platform to reach the millions of people around the world. This is the world of competition and you are not the only one who’s planning of attracting the millions of user through the ads on Facebook, there are hundreds of others, but with the right tips and techniques you can be on top of them.

Determine the purpose of your ads

First and foremost thing is to know the aim of your ads, whether you are marketing to increase the brand name by making them known to the large number of people or to increase the sale of you products and services. For the marketing of brand, cost per impression advertising could be better and for sale purpose, going for cost per click could be more beneficial.

Make it sound interesting

While creating ads for the marketing of your business on Facebook, you must create interesting ads. Users login to Facebook to stay connect with their friends. They didn’t have time to see your ads, thus it should be interesting enough to grab the attention of the viewers once they see it.

Get complete knowledge about the Facebook advertising guidelines

Facebook has their own sets of strict guidelines for the advertising on its site such as the ads you are placing on Facebook shouldn’t contain any audio and videos files that play automatically, your ads should not promote “get rich quick” opportunities, and it shouldn’t be repeated excessively. If, the guidelines were not followed, they will reject your ads.

Facebook bid estimator

If you don’t have any idea on what amount of bid will give your ad a good exposure, then use the Facebook bid estimator. It will help you in finding the range of winning bid for your ads as per your targeted criteria.

Monitoring your ads

While marketing it is essential to know that your marketing is going on right direction and it is giving benefits. To estimate the success of ads on Facebook, we can take advantage of Facebook ads manager and reports. These tools will help you in knowing the statistics of your ad campaign. It will give you information about the number of click on your ads, how much amount you have spent and what type of visitor have clicked on your ads, which is essential to know the success of your ads and it also help in knowing the areas where there’s a need of an improvements.

About the Author

This Article is created by Amit Thapa behalf of Yngmedia.Our Professional Web Design Company Delhi offers services. Visit Web Design Delhi to more info about our services. Looking for a Web Designing Delhi for cheap & affordable services in Delhi India.

]]> http://creativeadworks.com/blog/some-facebook-advertising-tips-and-techniques/feed/ 0 Google Analytics is a Step Forward in the World of Internet Marketing http://creativeadworks.com/blog/google-analytics-is-a-step-forward-in-the-world-of-internet-marketing/ http://creativeadworks.com/blog/google-analytics-is-a-step-forward-in-the-world-of-internet-marketing/#comments Wed, 04 Jan 2012 14:19:05 +0000 BlogMaster http://creativeadworks.com/blog/?p=3036  
 

by Ananyabasuguha

Are you an e-entrepreneur searching for the right customers? Then Google Analytics will be a perfect guide for you. Google offers this service at free of cost. The job of the GA is to provide you the correct detailing of the visitors to your website. It tracks down all the visitors through the search engines, networks of pay per click digital links and display advertising used by them. This statistical data is equipped with detailed charts and graphs which are suited best for the web marketers as you can get in contact with the right type of customer. Hence your web site performance can be analyzed with the advanced Google Analytics by SEO Company in India.

Since now you are acquainted with the function of GA, we can now proceed forward with its features. As soon you sign up for a Google account, you can click Add Website Profile to add GA to your site. Now with this search engine you can be a successful e-businessman and reach out to your customers. There are some of the amazing features are available like Bounce Rate which measures the frequency of visiting to your site, Direct Traffic counts the visitors who visit by typing the site address directly in the SEO and Unique Visitors marks your monthly visitors.

There are some more advanced features offered by SEO Company in India which enhances your search for a better deal. The option outbound links or Flash helps you to keep in track the files downloaded like PDF files by the visitors. The respective java script enables the process. The page testing tool that is the Web Optimizer explains the designs the web page designs. It uses the rate of conversion to determine the varying combinations required for various business calculations. When the Analytics combines with the Optimizer then some of the advanced metrics can be used like Average time and Page Value which upgrades your scrutiny for better clients.

The track referrals of GA identify various other search engines which give you an advanced search through your web page by SEO Company India. Along the advantages, the main disadvantage is that URLs are truncated at the end and is missing from the query string which may result in increased number of queries. The AdSense link is also a stand out option. Custom segmentation may separate out the required customers from the traffic. Last but not the least, the AdWord follows the email campaigns which are linked to your GA account.

About the Author

The track referrals of GA identify various other search engines which give you an advanced search through your web page by SEO Company India. Along the advantages, the main disadvantage is that URLs are truncated at the end and is missing from the query string which may result in increased number of queries. The AdSense link is also a stand out option. Custom segmentation may separate out the required customers from the traffic. Last but not the least, the AdWord follows the email campaigns which are linked to your GA account.

]]> http://creativeadworks.com/blog/google-analytics-is-a-step-forward-in-the-world-of-internet-marketing/feed/ 0 Tips On Getting the Most Out of Yahoo! Search marketing http://creativeadworks.com/blog/tips-on-getting-the-most-out-of-yahoo-search-marketing/ http://creativeadworks.com/blog/tips-on-getting-the-most-out-of-yahoo-search-marketing/#comments Sun, 29 May 2011 13:36:49 +0000 BlogMaster http://creativeadworks.com/blog/?p=2497  
 

by James Polertu

Yahoo! PPC is one the most effective methods to drive targeted traffic to your site, and the good news is, it’s underutilized when compared to Google AdWords and thus has less competition. If you want to take advantage of Yahoo! PPC to generate the best possible return on your investment, then read on for some advice.

Place Keywords in Ad Text: Basic PPC marketing formula dictates that you should put your keywords in the text of your add as this will allow Yahoo! to showcase your ad to searchers then they use your targeted keywords while searching. So that you will be able to retain your ads’ significance, you should utilize the most relevant keywords in your ads, which in turn will help you get more exposure. Furthermore, your ad will also stand out with this because the search keywords will be shown vividly when searches find your ad.

Moving Minimum Bid Rates: The truth is, Yahoo! keywords are bound to become active or inactive at any given time; it could be one scenario at this period and another scenario in a different period.. During the progress of your PPC campaign run on Yahoo!, often you’ll get a notices telling you that some of your keywords are no longer active, because they do not reach the minimum bid requirement; and later you’ll again receive a notice that your keywords have become active because the bid prices have gone below the previously set rate. So, what should your course of action be during such events? Its’ actually beyond your reasoning capacity how and why Yahoo! sets the minimum bid for key. However, when you’re notified of any of these changes, then you need to go check your account since you’ll see the traffic decreasing when the bids are increased and increasing when the keywords become active.

Switch Off the Content Network: The fact is, Yahoo! content network isn’t good enough to run your ads and you possibly won’t see any good results coming your way if you use it. It’s not a good choice if your goal is to materialize your desired return on investment. There are many advertisers who try out the Yahoo! content network, but end up seeing no positive results. When running your ad on the content network, you may witness abrupt surge in clicks, which may turn out to be invalid as there are hardly any conversions registered. This is why as an intelligent PPC marketer, you should turn off the content network on Yahoo! – it’s definitely not the same as Google’s content network. Might as well remain safe by staying to the regular search campaigns.

One problem you might encounter when running Yahoo! PPC campaigns is click fraud as it is becoming more and more common. For this reason, you need to have some tracking system in place, such as the most popular free option – Google Analytics. Yahoo! also provides a tracking feature known as “Easy Track” which should be switched on as a backup.

About the Author

But if you are promoting UFC 129 live stream, then it’s probably better to stick to SEO. And if you can do that you can surely successfully promote Barcelona vs Real Madrid live.

]]> http://creativeadworks.com/blog/tips-on-getting-the-most-out-of-yahoo-search-marketing/feed/ 0 Quadruple Your Business With AB Testing http://creativeadworks.com/blog/quadruple-your-business-with-ab-testing/ http://creativeadworks.com/blog/quadruple-your-business-with-ab-testing/#comments Tue, 24 May 2011 12:40:10 +0000 BlogMaster http://creativeadworks.com/blog/?p=2479  
 

by Jason King

I admit, the idea of quadrupling your business with AB testing (or any kind of technique for that matter) sounds like a bit of a hyped up claim.

But, before you disregard the idea and go somewhere else let me explain how it really is possible.

In fact, it’s not only possible, most of the time it’s not even difficult and you’ll wish you’d have used this technique earlier.

So if such a massive increase in business is feasible why isn’t everyone doing it?

These companies already are and they seem to be doing ok out of it:

o Amazon.com
o Google
o Microsoft
o BBC
o eBay

I’ve just started to use this technique myself and I’ve already quadrupled my mailing list subscriber rate after just two days of testing.

Ok, that’s enough of the hype, let’s get down to business with some facts and explanations of how you can use this technique in your business.

A Real Example of AB Testing

Many of the most successful marketers are compulsive testers, they split test everything. So what is split testing, or AB testing as it’s sometimes known as?

It’s really simple. To use my mailing list example I just swap the heading above the subscription fields automatically every five minutes, technically very easy to do.

Both headings are true, they have to be because we’re not here to mislead potential prospects, but I reword them slightly and use a different emphasis.

For example at the time of writing this I’m split testing two headings, one with emphasis on “business mindset tips”, the other with emphasis on “business ideas”.

I’d been using the “business mindset” heading with reasonable but not great results for months now. However, I noticed that most people find my website in Google by searching for business ideas so I thought I’d test a new heading related to that.

It turns out after only a couple of days of split testing that four times as many people subscribe with the new header. That’s an impressive result for the first test, I wish I’d done this months ago.

But that’s not the end of it. What I’ll do is take the winner of the two headings and then split test that against another heading.

Can you see where this is going? If I keep repeating the process, keeping the winner and split testing it against another heading I’ll more than quadruple my subscription rate. I’ll find headings which work better and better the more I test.

The best thing about this is that it’s easy, free and it totally removes the guesswork, something I always try to do.

How Can You Use AB Testing

With internet marketing split testing is easy. You can use some code to automatically do the split testing for you, then use something like Google Analytics to create goals and track conversion rates.

However, it’s not difficult in offline businesses either. Direct marketers have been using split testing for years.

They send out samples of sales letters with slightly different headings or text and see what converts the best before they send out the letters to thousands of people.

It’s important though to only change one variable in each of your split tests. For example if you were to change the heading AND text between two sales letter samples, how would you know if it was the heading or the text which increased/decreased conversion rated?

You wouldn’t, so it’s important to only test one small change at a time.

A good way to track your results in both online and offline businesses is to use promo codes, especially if you offer a discount.

Wherever you usually advertise your business, try creating two adverts with slightly different headings. Offer a small discount in both but use a different promo code in each.

When your customers use the promo code to get their discount you’ll know which advert persuaded them to purchase.

With that information you can easily work out which advert works the best. If both ads had the same exposure then it’s simply the one with the biggest number of promo code uses.

Remember though, only change one thing at a time between the two ads under test and repeat the process, keeping the winning ad each time and swapping the loser for a new idea.

My Own Experience of Split Testing

I’ve used split testing many times in the past with great success. My biggest mistake with my mailing list was making assumptions that I knew what my subscribers wanted and not to split test from the start.

I also split test the actual emails I send out, sending out the same email to two different groups but changing only the subject line.

It’s surprising how different subject lines (effectively a sales letter heading) can make a massive difference to the email open rates.

In the past I’ve also split tested sales letters on my websites. Tweaking and testing the headline has literally turned some of my product sales from one or two a month to fifteen or more.

Google AdWords is a great advertising service which makes split testing so easy you’d be crazy not to do it.

I used AdWords for about a year and split tested right to the point where Google scored me 10/10 for my keywords/adverts/landing page combinations. This made my ads much cheaper and more cost effective.

I also split tested the AdWords headings and text until click though rates were around 20%. They started off at below 1% in the early days. Conversion rates for people who purchased/subscribed were well into the double figures too. In conclusion, split testing really works and using it will give you a massive competitive advantage if your competitors aren’t using it. They won’t have a clue how you’re managing to continually out sell them.
 
 
 

About the Author

Jason is a freelance Software Engineer who is a keen blogger, has run a number of online businesses and is also in the property letting business. His interests include researching and teaching the business mindset, his goal being to learn all there is to know about how to be a successful entrepreneur and to pass this information on to others. For more information visit: http://businessmindsetexpert.com/ or follow him at http://Twitter.com/JRKtm
]]> http://creativeadworks.com/blog/quadruple-your-business-with-ab-testing/feed/ 0 8 Tips About Effective Pay-Per-Click http://creativeadworks.com/blog/8-tips-about-effective-pay-per-click/ http://creativeadworks.com/blog/8-tips-about-effective-pay-per-click/#comments Sun, 15 May 2011 13:29:31 +0000 BlogMaster http://creativeadworks.com/blog/?p=2459  
 

by Jeff Schumann

Whatever the product, heree are some good general tips on running a PPC campaign and getting the results you are looking for.

1. You don’t have to spend the maximum recommended budget. Pay-Per-Click engines like Google AdWords will show your ad for a fraction of the day if you do not commit to the full daily budget. However, you can choose the time of day that your ads run, and Google will shuffle your ad in and out of its listings throughout the day until your daily budget is met through clicks.

2. Use negative matching. If you have a keyword phrase that is associated with irrelevant searches, make sure to filter out those words in your ad group. For example, if you sell fish lures, and your keyword is “fish lures” then you want to make sure words such as “repair” and “hire” are represented as negative keywords by adding “-repair” and “-hire” in the list of keywords (see individual search engine for details on how to do this)

3. Be wary of Content Matching. Content Network Matching is a way of showing your ad next to online text that contains your keywords. The original idea behind this was to place your ad near relevant articles about your product or services. You must turn off the “content match” option when you set up your pay-per-click campaign. Most often,”content match” will not result in sales for you.

4. Google lets you put a phone number in your AdWords Ad. If you can sell effectively via the phone, you can save the cost of a click with a phone number included within the ad.

5. For your PPC campaign to work, you need to make sure customers are landing on web pages that are relevant and easy to navigate. If a customer does not see what they are looking for immediately, they will click the “back” button on their browser and look at the next site. Always check that your links navigate correctly.

6. You should also write your ads for the surfers who will NOT buy from you. Some customers are looking for items that are cheaper than what you sell, and others are looking for an item that is defined with similar keywords. By adding the price of your product in the ad copy you can weed out customers looking for “cheap” items. About 5% of web surfers will click on the first ad in the list, no matter what the text, but it is still possible to save a lot of money in click costs every year by making sure that you target the customers that will buy from you.

7. Not all PPC results in sales or conversions. There are some business models that do not respond well to pay-per-click. If the customer is going to be spending large amounts of money on a product or service, they may want to see a sample of what they will be buying. When you are setting up a campaign, you should ask yourself who your competitors are and how they reach their customers.

8. Your competitors may be losing money on their PPC campaigns. Some companies use Pay Per Click in the same way they use a billboard, which is to build a brand. Others lose money on the initial sale but add the customer to a mailing list that will pay out over time. In many cases, your competition may be driving up the bid price for some phrases to an extent that it is impossible for anyone to make money from a sale or conversion. Don’t over-bid for top listing

Whatever you are selling or featuring online through Pay-Per-Click, you should have a strategy that gets you the best return in the shortest amount of time. If you have software that allows you to monitor how your customers use your site when they land on it, you can quickly improve the site and PPC campaign until you get the conversion rate you are looking for. Often the difference between a profitable campaign and an unprofitable one hangs on fine-tuning by using the right phrases, ads, and landing pages for your potential customers.

About the author

Discover how to succeed with your PPC advertising, when you grab your free Secret Keyword Tools here. Feel free to distribute this article in any form as long as you include this resource box. Jeff Schumann is fascinated by all things linked to human behaviour.He lives currently in UK.

]]> http://creativeadworks.com/blog/8-tips-about-effective-pay-per-click/feed/ 0 4 Common Reasons PPC Campaigns Flounder http://creativeadworks.com/blog/4-common-reasons-ppc-campaigns-flounder/ http://creativeadworks.com/blog/4-common-reasons-ppc-campaigns-flounder/#comments Sat, 14 May 2011 12:24:02 +0000 BlogMaster http://creativeadworks.com/blog/?p=2457  
 

by Liz Jones

Pay-per-click (PPC) advertising campaigns work well when they are done right. Unfortunately, people who go it alone with their business’ advertising sometimes make mistakes that affect performance. They believe they are wasting money and wonder why their websites are not bursting at the seams with traffic and revenue. They wonder why their campaigns are not working. They may decide to hire a professional search engine optimization (SEO) company that specializes in search engine advertising. With a lot of research and a few tweaks of the campaign, the traffic and profitability may take off to new higher levels. Although there are many variables, here are 4 common mistakes that people make when they go it alone.

Ad Choice

Running only one ad is never enough. Just remember: the more, the merrier. Run more than one ad and rotate them evenly. Check on the click-through rates and see how they do. Do some testing. Decide which is the best one performance-wise and try it for a while. If it does well, stick with it. If not, change things up and do some more testing.

Budget

Companies do not allot enough money in their advertising budget to cover their needs. Of course, the more money they have to spend, the further it goes. When they do not spend enough money, they don’t get conversions. To cut costs, many businesses limit the amount of time their ads run instead of letting them run all the time. Using a smaller budget also causes companies to target broad keywords without spending the amount they need to display in the upper tier. The alternative mistake is to use a low budget to target long-tail keywords that have little traffic to begin with, and generate little attention. If no one is using a search term, no one will use it to reach a website.

Format

Businesses do not format their pay-per-click ads correctly. Ads using all lower case letters does not stand out. Initial cap all words in the ad headline to get a higher click-through rate. Many companies also fail to put a keyword in the display URL. Since they appear in bold, it stands out and grabs attention. If it’s not there, it can’t stand out.

Impatience

Another common mistake is not giving the search engine advertising campaign the chance to work. People expect their pay-per-click advertising campaign to work overnight. They do not understand that it takes time. How long it takes to start moving up in the rankings depends on how competitive the term or the industry is and how aggressive the campaign is. There is no guarantee that it will ever move to the top, but if the right words are targeted, ranking will change with an effective Internet marketing campaign.

 

 

About the Author

Author writes about a variety of topics. If you would like to learn more about search engine advertising, visit http://www.customermagnetism.com.

]]> http://creativeadworks.com/blog/4-common-reasons-ppc-campaigns-flounder/feed/ 0 Laser Targeting Your Traffic and Drive It to Your Site http://creativeadworks.com/blog/laser-targeting-your-traffic-and-drive-it-to-your-site/ http://creativeadworks.com/blog/laser-targeting-your-traffic-and-drive-it-to-your-site/#comments Sat, 30 Apr 2011 13:04:37 +0000 BlogMaster http://creativeadworks.com/blog/?p=2417  
 

by Dirk Hyka

And one of the proven and most efficient ways of acquiring sales in affiliate marketing business is by drawing laser-targeted traffic towards your web site and converting them to sales by means of Pay-Per-Click Search Engines.

Pay-Per-Click Search Engines like Overture can bring impressive sales because they permit you to pay for performance by means of attracting precisely targeted traffic to your niche. And this means people or site visitors who are actively searching for what precisely you are offering or selling. Overture’s secret is to drive laser-targeted traffic to your website by proposing or bidding on keywords that are related to the product or services that you are offering. And this strategy works this way: the more exact the keyword is, the better results you’ll receive and the less you’ll have to spend for each new sale.

The potential earnings that can generated by starting a pay-per- click campaign is significant. That’s why a lot of online businesses now are trying to get in on the act. Now, with the right set of keywords, and a smart PPC campaign management plan, more than ever, online businesses are bringing in the big bucks.

However, simply choosing the most popular keywords does not necessarily translate into profit. Selecting more specific keywords that will put a site within the first ten results of a search also gets greater awareness from online consumers. In addition, it doesn’t cost as much as getting the top spot for PPC marketing.

Pay-per-click (PPC) is also a good method in Internet marketing. You will only need to pay for the ad if the link is clicked. If you prefer this method of advertisement, make sure that you are using services that set limits on daily expenses. There are also services that help you determine effective keywords and monitor the PPC results.

Millions are paying to get a ride on the Information Super Highway everyday. Now, it is widely known that the Internet is an accessible resource of many income-generating activities. Whether you belong to a private sales company or you are just interested in internet marketing, PPC affiliate programs can be a powerful venue to make money from the Internet.To get a person to go to a site than others, it needs to be very visible.Choose your domain name wisely. It is still being debated if domain names matter when it comes to search engine placement. Whether it does or not, having product related domain names help consumers remember your domain, that they can go back to your site even without the links. Providing ads that could direct potential consumers and costumers to their site would allow them to have an increase in traffic as well as sales. 

About the Author

Dirk Hyka
From now on you can get only Top placement of all Your ads and for every Keyword and Phrase You choose-but Without ever fearing costs again! Here is the info Your Free Advertising

]]> http://creativeadworks.com/blog/laser-targeting-your-traffic-and-drive-it-to-your-site/feed/ 0 Four Fantastic Ways To Make The Most From Pay Per Click http://creativeadworks.com/blog/four-fantastic-ways-to-make-the-most-from-pay-per-click/ http://creativeadworks.com/blog/four-fantastic-ways-to-make-the-most-from-pay-per-click/#comments Thu, 28 Apr 2011 13:55:23 +0000 BlogMaster http://creativeadworks.com/blog/?p=2413  
 

by Karl Brown

Do you want to increase traffic to your website? Well, there are quite a lot of online marketing techniques that you can use for achieving the above stated objective. However if you are looking for something that can achieve that in the most convenient and cost effective manner, I would recommend that you go for Pay Per Click. Pay per click is convenient because you do not have to spend too much time and effort on formulating complex marketing plans and strategies. It is cost effective because you pay only when users actually click on your pay per click advertisement.

Pay per click may be your best bet, but there are a few issues that you need to consider in order to make the most from your pay per click marketing campaign. Some of these are described below:

1). Make judicious use of words:

The only limitation of pay per click advertisements is that very little space is available for communicating the message to the target audience. However, you need not worry because if you use your words judiciously, you can easily overcome this limitation. If you are creative enough, you can do this on your own, but in case you lack such abilities, you might have to get help from professionals.

2). Use words that generate curiosity:

To make your every word count, what you can do is include catchy words, phrases and terminologies in your pay per click advertisement. This will ignite the curiosity of online users and chances are high that most of them will click on your pay per click advertisement. I personally use words like ‘secret’, unravel, ‘classified’ etc. in my pay per click advertisements for generating the required amount of curiosity amongst the target audience.

3). Perform a grammar and spellcheck:

Nothing puts off online users more than a message containing grammatical and spelling mistakes. When they come across something like this, the instinctive reaction is that if a small message has so many mistakes, what can be said about the quality of the product or service being marketed through the pay per click campaign. This is why you need to perform a grammar and spellcheck before posting anything in your pay per click advertisements.

4). Create separate ads for individual landing pages:

A pay per click add that links to your homepage may be effective, but you need to realize that your homepage may not have all the information that users might be expecting in the first place. This is why you need to create different ads for different web pages. This will lead users directly to the product or services web page and chances are high that they might reward you for saving their time by opting for your products and services.

This is how it all works and this is how you need to go about while trying to make the most from your pay per click marketing campaign.

About the Author

We at KB Enteprises welcome you to our website and hope you find just the right information for the person or place you choose. We are adding new articles as quickly as we can, but if there’s anything you’re looking for, send us email. Find more information on our website at INFO ABOUT

]]> http://creativeadworks.com/blog/four-fantastic-ways-to-make-the-most-from-pay-per-click/feed/ 0 How to Avoid the Google Slap Using Facebook Advertising http://creativeadworks.com/blog/how-to-avoid-the-google-slap-using-facebook-advertising/ http://creativeadworks.com/blog/how-to-avoid-the-google-slap-using-facebook-advertising/#comments Sun, 06 Feb 2011 14:06:17 +0000 BlogMaster http://creativeadworks.com/blog/?p=2195  
 

by Jay Allyson 

Google is Fast becoming the Enemy of Internet Marketers & MLM. With so many accounts banned for life, network marketing experts are moving to Facebook as a better way to generate cheap highly targeted leads for their home business. 

Don’t Put your Eggs in One Marketing Basket 

Savvy Pro marketers like our members aren’t panicking – we’ve always had a back up plan on the go. Our advice has been simple – don’t put all your eggs in one basket – especially Googles! If you’re using Pay Per Click Advertising, then make sure you also have some SEO going on – to generate organic traffic. 

It takes a lot of hard graft to get your site ranked through organic traffic – writing articles, forum posts, blogs, squidoo lenses, hub pages, video marketing – to build up your online presence and expertise for your chosen niche keywords. 

Organic takes time. So if you don’t have the patience and want to generate lots of traffic fast, PPC is a good one to have as part of your marketing model. 

But internet marketers and PPC experts are absolutely fed up with the arrogance of Google. So if we’re not doing Google Adwords for our marketing, where do we get the masses of traffic we are still able to generate on a daily basis? 

Adding Content Rich Social Marketing into the Mix 

If you want free traffic, you usually have to spend masses of your time with manually writing copy and creating podcasts and video marketing. So really it’s not free at all – time is money and all that. Hiring a copy writing group to create niche content can become quite expensive. 

So all this organic SEO friendly traffic takes time to build up and requires consistent daily effort. This is good to add to your marketing mix but won’t give you fast traffic. 

What’s super important too is that organic SEO content is ultimately still controlled by the search engines, so Google still has power over how you get seen by your prospects. 

How hard is it these days to do enough clever keyword research to get your unique niche and rank on page one of Google. Almost impossible – especially if you’re one newbie trying to compete with the big gurus in internet marketing or MLM network marketing arena. 

What Marketing Strategies to Use that Beat Google Adwords fair and square? 

What company is fair and sane, loves affiliates and direct marketers? What company attracts nearly 40 billion views a month and the traffic is uber quality and dirt cheap? Who is this company? Well, it’s your friendly neighbourhood…. Facebook! 

Facebook is the only company that Google actually acknowledges is a real competitor to them. Facebook is currently showing up as having forty billion members – that makes it 5 times the size of Google!!! 

Yet Facebook ads represent just 5% of the advertising done on Google. 

Now don’t be thinking Facebook is just for youngsters! Insidefacebook.com published its statistics and show that only 11% of users are aged 13-17. While 33% are 18-25s, a whopping 18% are aged between 35 and 44. That’s 100 million people! And a further 9% are aged 45-54 and 4% 55-65. 

Don’t spend another cent with Google till you’ve checked out Facebook Advertising. 

Why Facebook is the New Face of Paid Advertising 

Facebook is pretty much untapped compared to Pay Per Click like Google, Yahoo or Bing or MSN advertising. 

It’s truly a “sleeping giant”, an ingenious source of traffic that is… 

- much bigger than PPC 

- less competitive than PPC 

- more targeted than PPC 

- less expensive than PPC 

And what’s more, Facebook’s integrated personal profiles means you can home in on exactly the demographic you are trying to target – not only by your keywords, but also by age, gender, location, hobbies, interests, education – it’s simply awesome how deep you can get into – giving you massive choice and combinations. 

Because of this, Facebook allows you to use the same ad in many different ways so you can really hit the hot spots of your users and their interests. Imagine being able to target by age, gender, film interests, AND keywords… you can really hit your message home. 

In practical terms, this means the clickthrus you get via facebook are much more likely to be targeted and so the conversions are higher and the CPC rate is lower than you’d get on adwords. 

If all that targeting wasn’t enough to convince you, here are some more benefits of using Facebook advertising: 

- Facebook is also great for newbies. It’s really easy to use and to set up your campaigns. If you can send an email, you can do Facebook ads. 

- Facebook ads work in any market and will give a far better ROI than PPC, even for affiliate marketing. 

- Facebook advertiser competition is minimal right now, so now is the time to tap into this massive source of traffic. 

- Facebook ad can incorporate the usual headlines, keywords and body ad but also images, topping what you can currently do with Google Adwords. 

- Facebook ads leave little wastage because you can seek out ultra targeted members who are likely to respond to your offer. 

Following the Facebook Rules 

There is a downside. 

Facebook is hugely protective of its users. So you have to really study and follow their rules. And this will take you some time. 

The general rule of thumb stems from what is called “permission marketing”. So make sure you check this out so you don’t get your account cancelled. 

About the Author 

Jay Allyson Pro Marketing Consultant JayAllyson.com 

If you found these marketing tips helpful, find out more how you can join our exclusive marketing group and tap into top expert internet marketing training and systems, available at 
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by Lulu McNight

Are you searching for a quick way to make money online? You can find a huge number of people online trying to sell products promising you riches overnight. The fact is that there is no such thing as a method or program that will be able to make you a millionaire in a single day. Every single one of those that say different are just out for your hard earned dollars without any regards to you. Making money online involves work and in return for your work you make money. While a quick way to make money on the internet is PPC (pay per click) it still calls for that you do your research. Lacking proper research you are just throwing your hard earned dollars away. You and I together do not want to see you do this.

Though PPC is a quick way to make money, if not set up properly it is possible to lose money rapidly. You pay the search engine every time somebody clicks on your link to look at the website of your ad. If the consumer does not buy from the advertisement then you will not make any money. You merely earn money if the buyer clicks on your advertisement and then purchases from the website.

In case you have not previously set up an affiliate account you will want to do this to start with. If you want to promote digital products then the perfect place for this is Clickbank. Clickbank offers thousands of different digital products to advertise as an affiliate. Digital products also pay the most, as much as 75% of the product price.

In case you are interested in physical products then you should take a look at Amazon, Google Affiliate, Commission Junction, or Linkshare. There are others however these appear to be probably the most well-liked. If these places do not offer what you are trying to find then do a Google search for the name of the product you are seeking and add affiliate to it. Physical products will not pay as well, generally just a tiny percentage typically 4% to 8%.

Once you have an account somewhere and have your niche then you will want to do your keyword research. Keyword research is extremely important. You should not hold back on this part. With PPC this can be what makes the difference of profit, breaking even, or just simply losing money.

After all this you sign up to at least one of the search engines of your preference and join their marketing program. Put up your ad as well as set your demographics. Your ad will show as soon as it is approved which usually takes an hour up to a day.

About the Author

There is way more to be made aware of PPC than this although that is the basic outline of PPC. If you are trying to find a quick way to make money get set up with an appropriate affiliate program to teach you the way to do this properly to help you make money with PPC.

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