Waseem Saddique highlights the value of good ‘storytelling’ in PPC Marketing

When supplying PPC Marketing Services to either a client or in-house across your own business, it’s imperative that all the information relating to the ‘before’ and ‘after’ click is gathered and structured in a coherent way that tells people a story. Too many people are subjected to Microsoft Excel spreadsheets that contain an impressive display of numbers, but ultimately mean nothing unless people understand them.

Businesses who use PPC services need to understand what they are paying for and as such, figures should be given ‘life’ by means of storytelling that clearly sets out what the figures mean to a business. After all, using metrics on clients who do not understand them is relatively useless.

Waseem Saddique provides a template for telling your PPC story:

Teach Clients About Metrics

In many instances, when taking on board a new client for instance, who is new to the concept of PPC or has suffered a bad experience with a previous agency, there is often a misunderstanding of what’s known as ‘success metrics.’ Many businesses think that ‘impressions’ are the measure of success for a PPC campaign, whereas others simply associate the number of clicks as success. However, this couldn’t be further from the truth. Therefore, it’s up to the PPC ‘Gurus’ of the world to raise awareness of what metrics matter to a campaign by producing effective strategies that clearly focus in on the ‘before’ and after ‘click’ performance goals. It is also vital to establish realistic expectations with the client in order to build a rapport based on trust.

Utilise Web Analytics Data to Add Body to the Storytelling Process

Whilst PPC performance data contributes to the storytelling process of PPC figures, they do not provide the whole story. PPC marketing ultimately has a profound impact on brand awareness and manipulating organic results. For instance, a client’s direct website traffic can be dramatically increased when focusing on non-branded keywords. However, if a campaign like this was stopped then direct traffic performance often plummets. Explaining these figures is something that needs to be done through the storytelling process.

Make use of Google Adword Dimensions

Google Adword Dimensions provide substantial information when telling the PPC story. These include the hours of the day, the day of the week and locations that people are accessing a client’s PPC Campaign. The metrics from Google Adwords, when used in correlation with performance data, help to generate a well-rounded ‘story’ concerning the success of a PPC campaign and perhaps more important is that PPC novices can understand it. In understanding what the figures mean, clients are then able to take their strategy to the next level.

Presenting the PPC Performance Story

There are a number of platforms for presenting comprehensive PPC Reports and they work by synchronising complex data from search engines and compiling impressive looking reports whereby users can piece together performance metrics of their choosing. With some of these platforms, text facilities and the ability to upload images are also made available, in order to add depth to the PPC storytelling process.

 

Google Adwords is one of those revolutionary services that is essential to alot of people’s internet marketing campaign. It’s been around for a while now and have thousands of online business owners signed up to receive clicks to their website. If you have heard all the rave about Google Adwords and want to start getting instant traffic and sales… then you should sign up for Google Adwords today.

This is something that is very important and that shouldn’t be left undone. You can do alot of great things with Adwords, and it’s very easy to get started. And to make things even better, sometimes Google will reward you with a $75 advertising credit once you sign up. So you can test out the system and see if it works for you.

If you’re looking for some Google Adwords tips that you can use to take your business to the next level, then you have landed on the right place. Today I want to share with you some things that you can do to improve the overall chances of success that you can have with Adwords. Here’s the first tip:

1) Take advantage of Adwords tools

Believe it or not, Google actually want to see you succeed with their program. And because this is true, they have lots of videos, guides, and even something called “Google Analytics” that you can use to track the effectiveness of your Adwords campaign. You should make it a point to learn as much as you can with these services.

Along with this, you will find various websites that offers alot of free Adwords books and courses also. Alot of these courses are very good and are created by people who are actually making alot of money with Adwords. If you want to maximize your chances of success, I suggest that you look into some of these tools. Here’s another tip:

2) Write a good ad

Your ad should be relevant towards whatever content you have on your landing page. If your ad doesn’t reflect what’s on your landing page, then more than likely Google won’t approve your ad, or if it does get approved, it won’t show up alot for the keywords that you are bidding on.

You will want to make sure that the title of your ad is very similar to the title of your landing pages… the same with the keywords, and the same with the description of your ad. All of these “little things” will help you to get as much exposure as possible for your internet business.

These 2 tips for having Google Adwords success are things that you should seriously consider doing and implementing if you want to see good results with Adwords. It’s not hard to do… you will just want to focus your time and energy on the things that can boost your advertising profits, and help you to get more new customers in the process.

Take these tips and use them to have success in your online business today.

Good luck with using Google Adwords today.

 

The rules for advertising inside Facebook Ads change regularly and now the common theme seems to be that people are struggling to get their ads approved.

If you’re submitting great Facebook ad images and you’re being told your image doesn’t match the content, you’re not alone.

– First of all, make sure you are advertising in line with the Facebook Terms of Service.

You’d be surprised at how often a simple change of wording or an image can make the difference. All of a sudden, your ad is approved! If your image is too bold, you may run into trouble. Read my post “Too much skin for Facebook Ads” for tips.

– Check your domain. Has it been marked for spam anywhere online? Facebook is implementing something similar to Google’s Quality Score. They are checking out the “.com” domain of your landing page to see if you are real or not. This means trouble if you’re submitting an ad which lands on someone else’s website. In short, you’re running a big risk. For example, if your landing page is ScammyWebinar.com/23gjh45ujb- Facebook is not likely to approve your ad.

– Instead, create your landing page on YOUR domain. Having the destination URL be on MyRealName.com (with lots of ways customers can contact you) is a much better option.

– Submit your ad for approval on a different day or different time of day. You may get a different Facebook reviewer and your ad may be approved. Keep in mind, weekends in US time zones are notorious for having a high disapproval rate. On the other hand, we’re finding high approval percentages while the US office is asleep. Overnight may be a great option for you to test.

– Tell them everything. Full disclosure in your ad copy can work. Sometimes your ad is too vague and Facebook wants you to tell people they need to opt-in on the next page. Say that in your ad, and you may find approvals come a lot faster – AND conversions may be higher because people know what will happen once they click.

– Another option that works well is using a completely different angle altogether. Even if the image from one ad and text from another have been approved in the past and are running successfully, they won’t be approved when combined together in a new ad if they are incongruous. So even if they were approved separately, make sure the image and ad copy make sense when combined.

– Lastly, if those things fail, consider the reason your ad has been disapproved. Did Facebook say that it is not able to publish your ad due to inappropriate content? If you’re advertising weight loss, exercise, or making money online, know that these topics tend to have a high disapproval rate because it’s a gray area. Often the disapproval rate for these types of ads is quite high.

– Don’t give up. If what you’re advertising is legitimate and a valid offer and you’re not breaking terms & conditions, you can usually get a good percentage of your ads through. So keep re-submitting. It’s not uncommon for a really interesting and potentially successful ad to be rejected as many as ten times before being approved.

So keep trying. Experiment with different days, times, images, and campaigns until you get it approved. Don’t give up!

 

Pay per click (PPC) advertising is a key component of a comprehensive marketing strategy. It is a great way of getting immediate results at low cost. However, people who have little knowledge about PPC, end up escalating the marketing costs, making it an expensive affair for the organisation. While most people understand the basic concept of pay per click advertising, they often become victims of common misguiding stories and opinions doing the rounds on popular discussion forums and blogs.

In order to prevent oneself from such misconceptions, it is important to first know identify them. In the following points, we discuss some of the most misleading concepts about PPC:

1) Number 1 ranking gives best results- Unlike search engine optimisation, top rank in pay per click advertising shouldn’t be a priority. In fact, ads that rank on number 1 position get lesser traffic and conversion rate than the ads ranking on second to fifth positions. The costfor these positions would be lesser, while the rate of traffic would be much better and of higher quality. You can try different positions to find out which position renders betters results for your PPC campaign.

2) Higher the CTR, more successful will be the campaign- Getting more clicks on your PPC ad isn’t always a good thing. Higher click though rate does not guarantee higher conversion rate. Many people, who may or may not be interested in your brand, may click your ad, but when they reach the landing page, they may change their mind and leave the site without browsing through it or taking a positive action.

3) Consumer behaviour remains static- A pay per click campaign should be developed after understanding the behaviour patterns of your target audience and customers. However, if you just get satisfied with the initial analysis of their behaviour, you may end up taking a wrong approach in your future PPC campaigns. Therefore, it is important to keep a track of the changing consumer behaviour and modify your ad campaign accordingly.

4) Using all the keywords in one ad can get you better results- People often forget the difference between SEO and PPC, and adopt similar approach in both these forms of online marketing. However, these concepts are very different from each other. When you begin your PPC ad campaign, you have to find out relevant keywords for your business so that people will be instigated to click your ad, and purchase products, or sign up for a particular offer. However, it is important to focus on few keywords at a time so that you get better results. Additionally, you can also try different ad copies using different sets of keywords to compare the results, and then stick with the ad that yields the most promising results.

While these are just a few of the many misconceptions that are preventing marketers to make the best use of pay per click advertising, they would surely help you in making the necessary amendments that can ensure streamlined performance. Implementing the changes would help you optimise the potential of pay per click and get results in as little as 24 hours.

 

by Juhani Tontti

About the Author

Juhani Tontti, B.Sc., Marketing, Is A Great Believer In The Testing In The Online Business Marketing. Without Tests The Results Of The Online Home Based Business Are Accidents. Visit: Online Business

 

BreezeAds.com’s contextual (Pay per Click) PPC Advertising system is quickly becoming the choice of cutting edge up and coming advertisers and established companies looking for the easiest and most effective way to advertise in the Web 2.0 generation. And it is very easy to understand why their network is so popular. With BreezeAds.com, you, as the advertiser choose exactly how much to spend. By being in complete control of bids, you get to set your own daily, weekly and monthly budgets and change them as needed. You also get to set the maximum bid that you can pay per click in competitive situations. Of course, the higher the bid, the better position your ads get on the BreezeAds.com Publisher network, but it’s all up to you, the advertiser and what you can do.

Getting started is super easy as well. On BreezeAds.com, you go to the Advertiser Sign-Up Form, compose your first campaign (including images)-and submit the form. Once your account is open, you add a deposit, whatever amount you deem appropriate. It should be at least $10 to start, but there are no limits on how long you have to spend whatever you deposit. Also, there are many options to pay (in U.S. dollars) with PayPal, AlertPay or even bank wire transfer. Usually, once your account is set up and funded, approval is nearly immediate. You just have to be sure that (1) you have enough funding for the submitted campaign; (2) you have specified the current date or one in the future (if you erroneously select a date in the past, your ads won’t be displayed); and (3) your Minimum CPC bid is equal to or higher than other advertisers for the same contextual network category. You can figure this out easily by clicking “View Recommended CPC,” and then bidding the same or more.

That is the whole process and after the first time, it takes just a few minutes. Then the BreezeAds’ system takes over and their algorithms match you with the right Publisher sites for your ads to get the best exposure. Their high tech support monitoring analyzes each and every click and impression your ad gets to make sure you get high quality traffic. They automatically filter fraudulent traffic with their IP geo locator and secure solutions. Basically, once you submit your ad and deposit, they do all the work to make sure your ads get the best and most views possible by the appropriate audience contextually. Their customer support is always available and they can help you troubleshoot any problems you might have. BreezeAds.com works with you to keep the quality high and the traffic real, all within your budget.

 

Facebook is a social networking website, which means that it allows user to stay connect with their friends. It even allow the user to share important files, post the messages, images, videos and it also give you an opportunity to create friendship and professional networks.

It was launched in February 2004, since then its popularity has grown all over the world and today, it has more than 800 million active users worldwide, thus giving us a perfect single platform to reach the millions of people around the world. This is the world of competition and you are not the only one who’s planning of attracting the millions of user through the ads on Facebook, there are hundreds of others, but with the right tips and techniques you can be on top of them.

Determine the purpose of your ads

First and foremost thing is to know the aim of your ads, whether you are marketing to increase the brand name by making them known to the large number of people or to increase the sale of you products and services. For the marketing of brand, cost per impression advertising could be better and for sale purpose, going for cost per click could be more beneficial.

Make it sound interesting

While creating ads for the marketing of your business on Facebook, you must create interesting ads. Users login to Facebook to stay connect with their friends. They didn’t have time to see your ads, thus it should be interesting enough to grab the attention of the viewers once they see it.

Get complete knowledge about the Facebook advertising guidelines

Facebook has their own sets of strict guidelines for the advertising on its site such as the ads you are placing on Facebook shouldn’t contain any audio and videos files that play automatically, your ads should not promote “get rich quick” opportunities, and it shouldn’t be repeated excessively. If, the guidelines were not followed, they will reject your ads.

Facebook bid estimator

If you don’t have any idea on what amount of bid will give your ad a good exposure, then use the Facebook bid estimator. It will help you in finding the range of winning bid for your ads as per your targeted criteria.

Monitoring your ads

While marketing it is essential to know that your marketing is going on right direction and it is giving benefits. To estimate the success of ads on Facebook, we can take advantage of Facebook ads manager and reports. These tools will help you in knowing the statistics of your ad campaign. It will give you information about the number of click on your ads, how much amount you have spent and what type of visitor have clicked on your ads, which is essential to know the success of your ads and it also help in knowing the areas where there’s a need of an improvements.

 

Are you an e-entrepreneur searching for the right customers? Then Google Analytics will be a perfect guide for you. Google offers this service at free of cost. The job of the GA is to provide you the correct detailing of the visitors to your website. It tracks down all the visitors through the search engines, networks of pay per click digital links and display advertising used by them. This statistical data is equipped with detailed charts and graphs which are suited best for the web marketers as you can get in contact with the right type of customer. Hence your web site performance can be analyzed with the advanced Google Analytics by SEO Company in India.

Since now you are acquainted with the function of GA, we can now proceed forward with its features. As soon you sign up for a Google account, you can click Add Website Profile to add GA to your site. Now with this search engine you can be a successful e-businessman and reach out to your customers. There are some of the amazing features are available like Bounce Rate which measures the frequency of visiting to your site, Direct Traffic counts the visitors who visit by typing the site address directly in the SEO and Unique Visitors marks your monthly visitors.

There are some more advanced features offered by SEO Company in India which enhances your search for a better deal. The option outbound links or Flash helps you to keep in track the files downloaded like PDF files by the visitors. The respective java script enables the process. The page testing tool that is the Web Optimizer explains the designs the web page designs. It uses the rate of conversion to determine the varying combinations required for various business calculations. When the Analytics combines with the Optimizer then some of the advanced metrics can be used like Average time and Page Value which upgrades your scrutiny for better clients.

The track referrals of GA identify various other search engines which give you an advanced search through your web page by SEO Company India. Along the advantages, the main disadvantage is that URLs are truncated at the end and is missing from the query string which may result in increased number of queries. The AdSense link is also a stand out option. Custom segmentation may separate out the required customers from the traffic. Last but not the least, the AdWord follows the email campaigns which are linked to your GA account.

 

Yahoo! PPC is one the most effective methods to drive targeted traffic to your site, and the good news is, it’s underutilized when compared to Google AdWords and thus has less competition. If you want to take advantage of Yahoo! PPC to generate the best possible return on your investment, then read on for some advice.

Place Keywords in Ad Text: Basic PPC marketing formula dictates that you should put your keywords in the text of your add as this will allow Yahoo! to showcase your ad to searchers then they use your targeted keywords while searching. So that you will be able to retain your ads’ significance, you should utilize the most relevant keywords in your ads, which in turn will help you get more exposure. Furthermore, your ad will also stand out with this because the search keywords will be shown vividly when searches find your ad.

Moving Minimum Bid Rates: The truth is, Yahoo! keywords are bound to become active or inactive at any given time; it could be one scenario at this period and another scenario in a different period.. During the progress of your PPC campaign run on Yahoo!, often you’ll get a notices telling you that some of your keywords are no longer active, because they do not reach the minimum bid requirement; and later you’ll again receive a notice that your keywords have become active because the bid prices have gone below the previously set rate. So, what should your course of action be during such events? Its’ actually beyond your reasoning capacity how and why Yahoo! sets the minimum bid for key. However, when you’re notified of any of these changes, then you need to go check your account since you’ll see the traffic decreasing when the bids are increased and increasing when the keywords become active.

Switch Off the Content Network: The fact is, Yahoo! content network isn’t good enough to run your ads and you possibly won’t see any good results coming your way if you use it. It’s not a good choice if your goal is to materialize your desired return on investment. There are many advertisers who try out the Yahoo! content network, but end up seeing no positive results. When running your ad on the content network, you may witness abrupt surge in clicks, which may turn out to be invalid as there are hardly any conversions registered. This is why as an intelligent PPC marketer, you should turn off the content network on Yahoo! – it’s definitely not the same as Google’s content network. Might as well remain safe by staying to the regular search campaigns.

One problem you might encounter when running Yahoo! PPC campaigns is click fraud as it is becoming more and more common. For this reason, you need to have some tracking system in place, such as the most popular free option – Google Analytics. Yahoo! also provides a tracking feature known as “Easy Track” which should be switched on as a backup.

About the Author

But if you are promoting UFC 129 live stream, then it’s probably better to stick to SEO. And if you can do that you can surely successfully promote Barcelona vs Real Madrid live.

 

I also split tested the AdWords headings and text until click though rates were around 20%. They started off at below 1% in the early days. Conversion rates for people who purchased/subscribed were well into the double figures too. In conclusion, split testing really works and using it will give you a massive competitive advantage if your competitors aren’t using it. They won’t have a clue how you’re managing to continually out sell them.

 

 

 

Jason is a freelance Software Engineer who is a keen blogger, has run a number of online businesses and is also in the property letting business. His interests include researching and teaching the business mindset, his goal being to learn all there is to know about how to be a successful entrepreneur and to pass this information on to others. For more information visit: http://businessmindsetexpert.com/ or follow him at http://Twitter.com/JRKtm