If you want to distribute your marketing message all across the internet, one of the best ways to do it is with podcasting. Podcasting is a great internet marketing strategy that has a “social marketing” feel to it. The basic premise of a podcast is that you can create an MP3 file, upload it to the podcast directories, wait for someone to come across your podcast, have them listen to it, and then drive these people back to your website or blog.

That’s it. It’s that easy. Now the “uneasy” part of it is getting the podcast created. You can either have one of those “text-to-speech” robots do it for you. You can do an interview with someone. Or you can simply record the podcast all by yourself (which is very common – nothing wrong with this).

No matter what option you choose, you should know that the resulting podcast can help to improve your sales and profits in a short period of time. You can get alot of traffic using podcasts. If you want to use it inside of your internet business today, you will want to put this marketing strategy on overdrive.

Make it a point to include it into your weekly marketing campaign. You want to go hard with your marketing efforts, and make podcasting an integral part of getting new content out there in the form of an MP3. People can download your podcast immediately and start listening to all of your advice and information simply and easily.

I like podcasts because they’re similar to the concept of video marketing. With alot of video sites, the only self promotion that you can give yourself in your videos is the use of displaying your URL in the video yourself. Typically the URL is at the bottom of the video, and it isn’t clickable.

This means that your viewers will have to type in your website address in their web browser, instead of just clicking directly to it. But if you want to get more clicks, make more videos. Similarly, podcasting is the same way. The way people know about your website is when you mention it in your podcast.

And sometimes, you have to spell it out for your listeners so that they type in the right address for your website. This is especially true if you have a long URL. People will have a hard time remembering a long URL.

If you’re new to podcasting, you will want to make sure that you spread the message clearly to your prospects all across the internet. Make sure you go to Feedburner to get an easy RSS feed that website publishers can use to put your content onto their website. This will only mean more traffic, subscribers, and sales for your business.

Take these podcasting tips and use them to take your internet business to the next level. By the time that you do, you’ll have a good chance of getting more of what you want out of your business, in a short period of time.

Good luck with using these tips to earn more money with podcasting today.

 

Webcasts are an increasingly popular method to use to promote your sporting or music event, venue or brand. Whatever you want to convey to the masses you can accomplish by using Webcasting. For some, it may used to have a training session; for others it could be to promote the DJs they represent. There really is no wrong reason.

If you are not already using webcasts as part of your promotional strategy, you may need some ideas of how it could be working for you.

• Reach people from around the globe. For meetings, training sessions or even motivational events you can get all of your colleagues involved by hosting your event through webcasting. You no longer have to invest money for expensive travel or lodging when you can reach people all over the world with webcasting.

• Tell others about your product, band, venue or brand with webcasts. Not only can you convey your message, you can allow others to ask any questions they may have. The real time interactive ability is as good as having an event in person. All attendees have to do is login and they will have the ability to interact with a member of customer service to answer any questions that may be raised. So webcasting enables you to promote what you have to offer while still maintaining the ability to address individual customer questions or needs.

• You can also reach out to important contacts aside from potential clients. If you are looking for investors or other businesses to collaborate with, there really is no better way to reach out to them aside from using a webcast. Offer information about your own company in a clear, concise, professional and modern manner by using a webcast. Again, you can also use this approach to answer questions even during a live webcast. For the best solution to reach your potential investors or future business partners, webcasting can make even this type of business interaction fun as well as informative.

• Save money with webcasting. Infomercials and TV commercials can be expensive, especially if you are a band or business just starting out. Advertise with a webcast and save a ton of money, as well as reach a large audience online. 
The best thing is you can also get creative in your webcasting. From using contests to promote it or thinking up new ways to make your webcast worth watching, this truly is one of the most useful tools on the market today.

 About the Author

 

To profit with your internet business, you need to put in alot of work. The amount of work that is necessary to have success is something that you have to look forward to everyday. If you’ve heard the claims that internet marketing is easy, or that someone’s 7 year old daughter can do it… it’s important that you don’t get mislead by this piece of information.

So how are you currently getting traffic to your website? Are you using paid advertising? Have you tried pay per click advertising to get instant traffic to your site – only to lose alot of money in the process? This is something that you have to consider when it comes down to paid advertising and making a profit from it.

In today’s lesson, I want to lighten your burden by giving you a few traffic generation strategies that I think will be incredibly useful for your business. In fact, let’s take a look at traffic method number 1. It’s something that alot of people do everyday, and it’s also something that alot of people are intimidated by. Here’s tip number 1:

1) Youtube marketing

When it comes to marketing on Youtube, you have tons of potential customers for your business. The main thing that you will want to include in your videos is your website link. Now obviously your viewers can’t click on your URL in the video itself, but they can click on your link in the description area of your video.

So if you want people to click through and visit your site, mention your website URL at the very beginning of your description. I saw another marketer doing this and thought it was a good idea. So that’s when I began doing it also, and I started getting more traffic from Youtube than usual. Here’s another tip for getting more traffic to your website:

2) Podcasting

You can easily create a podcast. In fact, you can take your Youtube video and extract the audio from it, and create a new podcast. A great tool that you can do this with is a software called “ArcSoft Video Impression”. It’s a great tool that you can use to create a podcast simply and easily.

Now if you don’t mind getting a microphone and recording device, you can also create your podcast this way. And this probably the best way to do it because you can sound more natural when speaking and when promoting your website. I think podcasting is one of those underrated marketing strategies that alot of people pass off on. But there’s a great podcast directory that you can submit to called “iTunes”.

I’m confident that you’ve heard of iTunes, and you should know that people visit there everyday to download a podcast of their favorite expert or celebrity. You can list your podcasts in iTunes and start building up your following also. It’s not hard to do. Just go and sign up, and start uploading your podcasts today.

These 2 social marketing strategies will help you to earn the money that you desire in your online business. Be sure to use them today to boost your sales and profits.

Good luck with using these tips to maximize your sales and profits today.

 

When you have a podcast, you in all probability really feel better figuring out that you’ve got extra people listening to your show. It’s nice to be able to have a larger group of viewers listening to you. Generally you might not know what it is that you must do to get these listeners. There are a variety of strategies that you need to use that may show you how to enhance the amount of people who hearken to your show.

The very first thing that you need to do is upload it to the podcast directories online. You should start with iTunes but also search for as many as you possibly can find. This will take you a variety of hours, however it’s easily worth doing it since you may be in view of people searching for podcasts to listen to. One trick that you must do is subscribe to your own individual podcast by means of all these companies as many will remove the listing in the event that they don’t have any subscribers. This trick will help to keep you listed.

Add your podcast to Youtube. You would probably suppose this isn’t one thing you should do since Youtube is a video site, but individuals do this with podcasts all of the time. There’s nothing unsuitable with just having audio on the site. Many on Youtube might be searching for content material like yours and can listen to it. Point the Youtube viewers to your podcast’s weblog or RSS feed.

Use Feedburner that will help you get extra subscribers. There’s one function in it that will allow individuals to submit their email and get your present updates through email. This is good since some folks aren’t sure of methods to use RSS feeds or learn how to subscribe to podcasts by way of applications.

Use the preferred social bookmarking sites and submit your podcast weblog to them. Many people will find you thru these since they use them every day.

Use graphics on your podcast’s blog that point in the direction of numerous methods to subscribe to your show. You have to use a Facebook, Twitter, Youtube, RSS, and e-mail to present visitors quite a lot of ways of getting your show’s content.

 

After editing, mixing and mastering hundreds of podcast, and seeing the same quality issues pop up again and again, I wrote this short guide to help new podcast producers produce better sounding podcasts and not make the same mistakes, which, once recorded, are difficult to fix.

These are most essential tips for recording any good podcast.

Format

Format is one of the most important yet most overlooked aspects of Podcast recording. I am amazed to receive Podcasts recorded in wav 8 bit, 8000khz, or worse on 32 KBps mp3! To give you an idea, this is like packing a chocolate pastry in a matchbox! Nothing much of the original will survive!

I always advice recording in wav format at 44,100, 16 bit. This format renders the best quality for size. But the file size can be huge (1 min recording =10 mb approx). But once it is recorded, a sound engineer can mix, master, eq and polish it up and reduce it a small 15 mb file, ready to upload. This way the saturation and quality of the source is maintained the most and all other process like noise reduction and Eq yield beautiful results. If you are recording in mp3, I would suggest a bit rate of 320 kbps, 44,100 at the least.

Placing the microphone

Placing the microphone or Miking is an elaborate science in itself. If the mic is too close to the mouth, it will cause pops, and bass boost, making the sound muddy or harsh. If it’s too far, the voice presence will suffer. It is always a good idea to record a couple of samples with different placements and see what gives the best results. Some basic do’s and don’t-

1. Keep the microphone as far away as possible from unwanted sound sources like CPU fans, A/c ducts etc.

2. Don’t place the microphone directly behind a wall. This will result is reflections and will make the voice echo.

3. Place the microphone directly in front of your mouth, around 4-8 inches away. You can also place the microphone a little higher then your mouth and point it downwards.

4. Always use a pop screen/filter to reduce the explosive breath sounds.

Levels

As a rule, the recording levels should never cross 0 db. A level higher then 0db causes nasty distortion in your recordings. The best way to avoid it is to do a sample recording and hear it back. Always monitor the levels on your recording software. Low levels can always be fixed, but distortion is nearly impossible to fix. My advice; don’t record at the maximum levels. Reduce them a little and always check that your recording has no distortion. Or better, if you can apply a compressor in the signal chain, it will take care of the peak levels.

Location

An acoustically treated room is the best place for recording. Though ideal, it might not be available to all podcasters. Never record in rooms which have lot of metallic furniture/items or a completely empty room. These will reflect the sound waves and will result in bad recordings. A room with carpet and wooden furniture is a better choice.
Make sure the location you choose has minimum ambient noises. Fans, exhausts, noisy CPU all contribute to broadband noise. Make sure that there are no phone ringing, the neighbor’s dog or the doorbell!

Happy recording!!

 

Don’t be baffled by the terminology, podcasting is simply the production of audio content which people can download from a web page and listen to either through their computer or on an MP3 player like an iPod or mobile phone.

You don’t need any special equipment or training to record and produce a podcast and it is a great way of communicating because people can listen to it at their own convenience, wherever they may be. I often listen to them during a coffee break at my desk, or download a whole series to listen to while running or on a car journey.

The real strength of podcasts is they enable you to engage in such a powerful way with your audience. People who you have never met will hear your voice and connect with you in a way that is much more compelling than simply providing the same content in written form on your web site.

So how can you go about creating first class podcasts?

1. Know your material. It probably goes without saying but if you speak about a topic that you know inside and out, such as yourself or your area of expertise, you can give people real value.

2. Know your audience. Who are you aiming your podcast at; prospects, customers or a particular sector of your audience? What level of knowledge do they already have about your subject? Do your homework and know who you are speaking to so you can gauge their expertise so that you don’t talk down to them or above their knowledge level.

3. Be suitably prepared. There is a fine line when podcasting between being too prepared, so you sound as though you are reading from a script, or being under prepared so you go off at a tangent and end up far afield of your topic. Try to create an outline of points that you want to make, and talk confidently about them.

4. Don’t try to cover too much. You can choose to cover one or two topics in depth, or a few more in less detail. But don’t try to go into lots of detail on lots of topics as you risk confusing your audience. If you have lots of information to get across, break the podcasts down into a series so your listeners have time to digest one lot of information, before moving on to the next.

5. Cut out external noise. Make sure you turn off or divert all phones and computer sound alerts, the last thing you want is to record a perfect hour long session, only to have it interrupted by a new email alert! Also close your office window – lawn mowers, the neighbours dog or children in the garden all add background noise to your recording.

6. Get comfortable. Make sure your chair is comfortable and you are sitting comfortably, moving around while recording will be picked up so try and avoid it. Have a glass of water to hand and if you’re using a headset to record your podcast, I’d recommend a straw.

7. Introduce yourself. Podcasts often get passed around or downloaded and forgotten for a while before they are listened to so make sure you introduce yourself and your business, and give your web site URL. Also tell them the title or topic of the podcast and a brief outline of what you will be covering. If it’s in an interview format, don’t forget to introduce your guest in the same way.

8. Inject some personality. Be yourself. Yes, you are producing a professional podcast, but your listeners will be looking to identify with you too so relax and treat it as though you were talking to a handful of friends around a table. Don’t be afraid to inject a little self deprecating humour if that’s your natural disposition.

9. Close effectively. Don’t forget the purpose of your podcast, the reason why you are putting it together in the first place. If you are building your mailing list, give your listeners a compelling reason to sign up and give them the URL. If you are promoting a product or service, give them a reason to act now and again, give them the URL.

10. Say thank you. At the end of your podcast don’t forget to thank any guest speakers and also your listeners. Tell them again how to contact you and about any products or services that may interest them.

One word of warning, podcasting is addictive. Once you start you’ll end up recording everything. So get started now and you’ll soon have a whole range of information products in the form of podcasts, that you can sell or give away free from your website.

 

 

About the Author

Justine Curtis is the director of successful virtual assistant business My Virtual Assistant Limited which is currently expanding across the UK with a team of franchisees.Justine is the founder of The UK Association of Virtual Assistants (UKAVA) and the author of Setting Yourself Up As A Virtual Assistant and is passes on the benefits of her vast experience of the VA role to aspiring and progressive virtual PAs as a co-founder of the VA Success Group.

Justine is also a co-founder of Academy for Online Business, a company devoted to helping self-employed professionals and entrepreneurs to build their own online business empires.
For more information about the businesses and projects Justine is involved in visit: www.justinecurtis.com/