creativeadworks.com » Uncategorized http://creativeadworks.com/blog Creative Adworks Blog Sat, 19 May 2012 13:06:36 +0000 en hourly 1 http://wordpress.org/?v=3.3.2 The Effect of Facebook on Consumer Learning http://creativeadworks.com/blog/the-effect-of-facebook-on-consumer-learning/ http://creativeadworks.com/blog/the-effect-of-facebook-on-consumer-learning/#comments Sun, 03 Oct 2010 12:32:05 +0000 BlogMaster http://creativeadworks.com/blog/?p=1843  
 

by EliKen

In order to successfully market today, you must understand consumer behavior. Today’s marketer should always be curious as to what excites motivates or triggers your consumers buying impulses, for either your products or those of your competitor. There are several factors that will determine the sales conversion ratio for your product, depending on the buying and consumption cycles of your product.

Toward Proper Learning

When your customer understands his own needs, and becomes convinced that your product will satisfy that need reliably, a successful sale happens. These steps happen through the process of learning. Therefore, as a marketer ensuring that the customer perceives his need, and more importantly finds his solution in your product, is your primary job focus.

Proper Learning and Proper Conversations

Right now, you are likely reading this article on your desktop or laptop computer. Recall the day you decided to buy your first computer. There were many factors to consider before identifying which one to buy. A buyer’s sphere of reference, is one of the primary decision points for any purchase. It is natural for a buyer, to have conversations with their informed friends to determine which brands provide the best performance, for the price. A good reference from a trusted confidant will aid in the decision process.

The Role of Facebook in the Process?

Current Research demonstrates that buyers do a lot of research online, prior to making a purchase decision. Worldwide, customers have realized that the power of the internet is of great value in purchase decision making.

The dynamics of consumer behavior, spheres of influence, learning and buying decisions are the same today as before the internet. However the peed at which the process occurs has increased dramatically. The barriers in global communication have been removed through technology. The internet as a mode of communication and information resource has changed through the development of social Networking, and particularly via the rising popularity of Facebook.

Marketing Before and Since Facebook:

As we discussed in the first post on this product, most of the marketing efforts before the internet were based on ad campaigns on the Television, with radio and print media included in the program. During this period when conventional media dominated marketing, these programs were driven by the power of broadcast and print, a unilateral arrangement. The phrase “the best form of advertising is word of mouth” was born in this pre internet phase, where conversations began and ended in small groups of people.

Today a visit to a Facebook fan page, on your favorite brand, will reveal many comments about the brand, reflecting both positive and negative experiences with the product. Facebook allows documented conversations, that are easily accessible through Social Network sites, unlike the private brand gossip, of the beginning of the electronic media age.

Marketers who fail to realize the power of social networking as a medium, will find themselves unaware of their surroundings, and unable to see their own product from their markets perspective. The brand image is readily discernible these days, through the conversations or lack thereof, on their fan pages. If the conversation about a brand is negative, sales will be impacted.

The Effect On Online Reputation:

The result of the Fan Page conversations on Facebook, has created a word of mouth conversation of geometric proportions, extending the scope far beyond the old sphere of influence. Anyone who uses Facebook is free to publish his views on your products, as these conversations appear in searches they influence a greater audience on a brand’s image. Obviously, reputation, on a widely accepted medium like Facebook, is key, due to the viral nature of the conversation.

Expanding your reach in a positive manner, is far more important than that experienced in conventional medium. Social Networking sites, Like facebook demand a unique approach. Facebook maintains each conversation, pertaining to a particular brand, making it available through the search option, for anyone seeking information on your particular brand.

It has become critical for any brand to portray a positive image on the social networking sites, particularly Facebook, with its 500 million active members, nearly a third of all those active on line worldwide. The Social Networking manager, is a growing profession, that has emerged in the new era, to enable positive image control under the new paradigm.

About the Author

To ensure your brand isn’t left behind, Get the best Facebook training Available visit My Facebook Traffic  EliKen is a company formed by Husband/wife team, Kenneth Ford and Eliene Teixeira dos Santos. They became involved in internet marketing, through the process of learning to drive traffic to Kenneth’s Insurance sites. For More information,. To Learn about Facebook Marketing, visit MY FaceBook Traffic

]]> http://creativeadworks.com/blog/the-effect-of-facebook-on-consumer-learning/feed/ 0 Tips for Promotion on Facebook http://creativeadworks.com/blog/tips-for-promotion-on-facebook/ http://creativeadworks.com/blog/tips-for-promotion-on-facebook/#comments Mon, 09 Aug 2010 12:24:44 +0000 BlogMaster http://creativeadworks.com/blog/?p=1705  
 

by Arvind Sharma

Marketers are using promotions techniques to reach the Facebook as millions of users use it every day. There are certain guidelines apart from the other terms and services that developers and advertisers should agree and follow before any promotional activity online.

Also you should precautions and follow all the guidelines before starting promotion on social media as Social Media Marketing is a double edged sword. Basic guidelines should be followed before administering and publicizing the contests, promotions or any other competitions. Facebook also clears that it has right to disable the account or page if anyone violates the guidelines and services.

Go through all the guidelines carefully

This is quite obvious, but Facebook guidelines keep on changing, so ensure that you keep yourself updated with the updates, changes.

Clear promotion first with the Facebook

Whosoever likes to run the promotion over the Facebook, must need to have an approval from the company’s representative. It should approve all the interactive advertising campaign promotions manually to make sure that each and every thing is legal. First experiment with the small numbers of users you would like to reach. If you find these efforts useful and successful than you can spend more ad, or a promotion. Although if you are promoting the contest which require Facebook, and that promotion takes place completely on your website, than you do not need any approval. Even than you need to follow basic guidelines.

Do not mention Facebook as partner

The promotional guidelines also state this that you can not mention Facebook as your partner. Not directly and indirectly you will mention anywhere that Facebook has sponsored the promotion or it is the administrator of the promotion. You can not mention that we launch with Facebook. Rather you can write and mention that we launch this on Facebook.

Comprehend the local rules and how can they affect your promotion.

Understand each and every rules and how they can affect your promotional activities. Any prize which is related to firearms, gambling, and prescription drugs is prohibited on Facebook.

Observe the formatting requirement of Facebook

Facebook has the specific techniques. Therefore it is good idea to understand it in detail to before creating the contest. Also they have certain specific languages which you should include in the promotion. For example: the promotion is not endorsed, sponsored or administered by Facebook itself. You need to designate a person for further communication connected with the promotion.

No action

You cannot do anything without a condition of becoming the fan of the page.

About the Author

Author has experience in the interactive advertising . He is currently associated with the Ideaz Inc – A full service digital agency in India .

]]> http://creativeadworks.com/blog/tips-for-promotion-on-facebook/feed/ 0 Video Players For Your Website http://creativeadworks.com/blog/video-players-for-your-website/ http://creativeadworks.com/blog/video-players-for-your-website/#comments Wed, 20 Jan 2010 18:02:38 +0000 BlogMaster http://creativeadworks.com/blog/?p=1107  
 

by Mike Johnson

When you have a website, it is very easy to want to have a place to showcase your web videos. Whether you have videos that further explain your products and services, or if you just want to add funny videos of you and your friends, there is one thing that you must have on your website. This one thing is a web video player, and you might be surprised that there are many different types of video players that you can choose from. However, even though there are many different types of video players, which one is perfect for your website? The answer to this depends on the type of videos that you are playing, and also how you want to play them.

When you are going to add video to your website, you must first know what format you want your videos to be in. There are three main video players, all of which come with their own unique format. These three video players are QuickTime, Real Video and Windows Media. All three of these video players are perfect for many different types of uses, and they all come with their own specifications. However, no matter what type of video player you install on your website, you need to make sure that you have the most current version of that player.

This is incredibly important because since technology is ever-evolving, so are the various video players you can use. Thus, in order to make sure that your video player will work properly with all types of browsers and Internet users, you must have the updated version of any video player.

However, if you want to use a different type of video player, besides the three mentioned above there are several options that you can choose from. Many people do not want to go through the trouble of having to install and run a video player by hand. This is why the entire process is made easier by uploading your video to YouTube or Google Video and then embedding the video into your website. While this may not give the upmost professionalism that you may require, it is extremely easy and it provides you with an added benefit.

As a webmaster, you want to gain as much traffic to your website as possible. One great way of doing this is through web videos; however, if you put a video solely on your website, it is possible that no one will see this video unless they discover your site. This may not be a concern if you already have a loyal viewership to your website, if you do not, than you may want to explore posting your videos on YouTube, or similar sites. All of these types of sites allow you to copy the URL to the video, and actually embed the video onto your website.

By doing this, you will have the video on your site, but it is also searchable through YouTube. Thus, if your video becomes popular on YouTube, you will increase the traffic to your website. By doing this, it is a great way to maximize your time and productivity.

About the Author

Mike Johnson is a freelance video producer specializing in video marketing for the web.

]]> http://creativeadworks.com/blog/video-players-for-your-website/feed/ 0 All that Twitters is not Gold http://creativeadworks.com/blog/all-that-twitters-is-not-gold/ http://creativeadworks.com/blog/all-that-twitters-is-not-gold/#comments Tue, 12 Jan 2010 16:22:51 +0000 BlogMaster http://creativeadworks.com/blog/?p=920  
 

by Erica Njie

Twitter marketing is one of the best methods that any online marketer can employ to earn money from the convenience of their own home. This way of getting your message to the masses can be utilized by those who are younger or older or male or female. This article will show you 2 very simple ways in which you can put the power of this online phenomenon to work in your own home based business.An easy thing for most people to do is to focus on what is currently a hot topic in the mainstream media. For example, the World Series is one of the hottest topics in the nation at this time. If you simply do a search on Twitter.com for the phrase “World Series,” you will find a large number of results for that particular phrase. You just need to go through all of the entries that come up for that term, and add the people who have tweeted about that event to your friends. As a word of caution, you do want to be wise about how you build so as not to make the powers that be at this popular social media site angry.

The goal is to build your list of friends so that you can market to these people at a later time. In the world of social media marketing, you have access to an enormous number of people. Once you have added a certain number of followers, a certain percentage of those individuals followers will also follow you. I am certain you can see that you can build a very strong network with this type of available set up. It can be very lucrative to target a product towards people who already want what you have as a service.

Being an affiliate for a product that promotes baseball or the World Series Championship in October and November can put a great deal of dollars in your pocket. Set a goal of how many people you want to follow per day. A safe number is 50 people per day. You must also factor in that a number of these people or businesses will not follow you back, or may even stop being your follower. However, averaging 30 followers per day for 20 days will give you a total of 600 followers, all having somewhat of an interest in the Championship of Major League Baseball.

The final factor that all Twitter marketers should remember is the importance of relationship building. This can be accomplished by giving your followers something of value that you believe will interest them about baseball or sports. You can send tweets about the actual game that you saw last night, your opinion of the national anthem, or how great it was to see Yogi Berra walk with the first lady to the pitcher’s mound to greet a man with one arm. Being a friend to someone will go a long way in the both the offline and online world in which we make our homes. Having these followers as your friend will make it much easier to sell these people something when you let them know about a sports-related affiliate product or CPA offer.

In the end, Twitter can be a huge goldmine for anyone that decides to put its power to use. You can develop a large network, build quality relationships, and market to these people all at no cost to you. All that twitters may not be gold, but sometimes it sure seems to appear that way.

About the Author

Founder: Http://www.enjoysuccessfromhome.com 302 877 0272 I Can Teach You How To Create Your Dream Lifestyle.

]]> http://creativeadworks.com/blog/all-that-twitters-is-not-gold/feed/ 0 8 Mistakes With PLR http://creativeadworks.com/blog/8-mistakes-with-plr/ http://creativeadworks.com/blog/8-mistakes-with-plr/#comments Sat, 07 Nov 2009 16:51:39 +0000 BlogMaster http://creativeadworks.com/blog/?p=861  
 

by Mario R. Schembri

If you don’t have the skill, time or leaning to write your own product, PLR articles and ebooks are just what you need.Ghostwriting is an other option, but if you are just starting out, it might turn out to be beyond your budget. Ebooks and PLR come ready made, but don’t be fooled into just putting your name on them and selling them as they are.

Changes have to be made so that you can come up with a worthy product which you can call your own.

Here are the most common mistakes done with PLR:

1. PLR articles or reports used straight out of the bag. Don’t just upload your PLR or ebook to your site and try to sell it off to your list. Your PLR is the start of a bigger project.

Changes must be made, changes which you profit from and changes that will deliver a better product to your customers.

2. The ready-made Sales page. Be on the lookout for text usually in red and in brackets, which you need to replace or add to in order to customize the sales page and make it your own.

there is no bigger give away than uploading the ready made sales page to your site without even entering your links or removing the instructions from the page. Even the writing may be changed. A little tweak here and there to give it your touch. Don’t be afraid to change it. Usually there is the original writer’s story. Change it and insert yours instead if you have one. Make the advantages even more convincing.

Also remember to change the name at the bottom of the page and insert your own.

3. Pictures not changed. If you don’t change the pictures, some people will recognize the product. They will also remember seeing it quite a few times and would probably thing it is the same rehashed material they have read before.

That will not convey a feeling of confidence in yhou or your products.

4. Links not working. Have you ever clicked on links on a sales page and found they do not work? Very frustrating! This seems to happen more often with PLR products for some reason or other.

Check your links to see that they actually take you where you want them to.

5. No additional links inside product. Why have you bought the PLR or ebook? Think what you want it to do for you. It is not simply something that you give away to your list. Point it in a specific direction. You can insert links in the body to other products. Either your products or affiliate products that have a relation to the PLR or ebook you are sending to your customers Come up with a conclusion that is not an ending but rather a beginning to something better, for example a membership site or e-course program. If you don’t own such products, then become an affiliate in other people’s products, membership sites, launches or coaching programs.

The PLR you purchased should work twice for you, If you are using the PLR article to post to your blog, make sure you include some of your links in it.

Point the article to a product you are promoting, as long as it will be of benefit to your reader.

6. No added value. Just changing the graphics and title is not enough. When someone buys the products, they will soon realize it is the same old product but in different wrapping. Say goodbye to your reputation. What can you do?

Make it worth more, make it more of a bargain. Here are some suggestions:

a. Give more detailed explanation to some of the bullet points.

b. Add more bullet points

c. Include examples or real life stories

d. Add a case study if you have one

e. Screen shots give more credibility to your product

f. Video that show how to work with the product can be added there are various sensible ways to increase the value of your products..

It will certainly take you more time, but it is nothing compared to what it takes to create a new product.

7. Lack of keywords. Don’t forget to insert keywords. Your own keywords. Carry out research to find the best longtail (more than one word)keyword phrases. Use them in the title, the sales copy and any articles posted to your blog. Use them anywhere you think is suitable. Take your time.

These keywords will bring organic traffic and increase your sales potential.

8. Uploading it to your website and expecting it to sell.  After making all the changes mentioned above to the product, you still have to market it. There are various ways to accomplish this – writing and submitting articles to article directories, mailing to your list, pay-per-click, offering it as a special offer on the Warrior Forum, ebay, affiliates and so on.

Get a move on, there is plenty to do. PLR reports and ebooks are just what you need to start if you want a product you can call your own. They are not just for beginners – many marketers have successfully used PLR to create their own products.

You can if you do it the proper way.

 

About the Author

Mario R. Schembri is a freelance writer on Internet Marketing Strategies and related tools. Visit my blog at www.homebusinessaire.com/blog and leave your comments.

]]> http://creativeadworks.com/blog/8-mistakes-with-plr/feed/ 0 Make Money with Twitter http://creativeadworks.com/blog/make-money-with-twitter/ http://creativeadworks.com/blog/make-money-with-twitter/#comments Wed, 30 Sep 2009 20:39:59 +0000 BlogMaster http://creativeadworks.com/blog/?p=696  
 

by januszjanulis

Today, I’d like to introduce you to our guest author, Harris Fellman. Harris recently launched CoupDeTwitter – a course on how to properly get started with twitter, get lots of followers, and turn those followers into cash.

He is by no means a Social Media Purist, but still he teaches what he considers the “right way” to interact on Twitter & other Social Media platforms (hint: it ain’t by spamming people your offers). Harris has a number of years of success in the internet marketing realm and I feel very honored to have him as a guest author today.

With that … here’s Harris’ blog post entitled “Make Money with Twitter”:

So, once again, here’s a quick recap of how you can stage your own Peaceful (or Hostile) Take Over using Twitter.

1. First get a good network of followers going. 2. Build relationships with your network. 3. Get your followers to click on your links & tell others about you by retweeting your messages 4. Make Money with Twitter.

In previous posts, I’ve shared with you simple ways to do steps 1 through 3. In the last post I even added a dimension to step #3 which showed you how to put all that retweeting on HYPERDRIVE by providing things of value to your growing list of followers. But by now, you must be thinking that something is missing. Especially if you’re in business you may, at this point, be wondering if this is just a lot of wheel spinning and wasting your time talking to people.

You’re asking “But, Harris, HOW do I make money?”

Which of course brings me to today’s post. If you take the actions that I’ve been telling you about throughout this process you’ll certainly create a growing list of followers… most likely into the thousands and beyond but up till now we haven’t talked about how to tie it all together and start making some money with this newfound connectedness.

Here’s the thing. You CAN make money using Twitter and you WILL. But it’s got to be a carefully planned process because you can easily ruin your entire pot of soup you’ve been so lovingly stirring and adding ingredients to all this time. If you just start throwing tons of pepper into the pot now, you’ll just ruin all your efforts.

So, let’s unwrap this a bit. What is Twitter?

Twitter is really a free-for-all, information gathering, networking, and socializing all going on at the same time, real time, all the time. It’s kind of like being in the middle of a crowded street in New York at rush hour.

People are streaming in all directions with a phone in one ear, a blackberry in their hand AND trying to hail a cab with the other. It’s HARD to get and keep people’s attention, and if you smack them in the head with a bowl of soup from your cart when they’re not looking they’re going to disengage… just like that. Poof. Relationship damaged. Do it a couple more times and Kablooey. Relationship vanished.

Not only that, they’ll probably be pissed you spilled soup on them.

There’s a couple things to consider here, but the main idea is NOT to try and make money ON Twitter directly. It doesn’t really work. Nothing will get people to unfollow you faster. What you want to do is have a ratio of no more than 5-10% of your tweets even trying to promote anything (whether it’s your product or a product you’re promoting as an affiliate.

What we’ve been doing over the past couple of posts is gently stirring that pot of soup. Building relationships, getting people to click, getting people to retweet. Letting those aromas fill the kitchen and start making your followers hungry for more. You’ve got them retweeting your messages, clicking your links and now you’re going to want to entice them even more by dropping a few breadcrumbs that lead them to your steaming bowl of luscious soup.

The key is to start interspersing all this great value with things of your own. Links that lead your hungry followers to even MORE good value and FREE content that you provide, luring them off of Twitter and onto your own site. If you don’t have you own site yet, there are certainly plenty of affiliate products you can promote. But I still don’t recommend sending people straight to a sales page. You have to lull your followers away from the noisy street and into your tasty cafe. The content can be many things: teleseminars, webinars even a live Ustream show… the possibilities are truly endless as long as you think “VALUE FIRST”.

Once you get their attention directed at you and you alone THEN it’s time to show them your real wares and convince them to buy your soup, so to speak. You can even give them a taste of your soup to really get them hooked before asking them to buy the entire bowl. By that time they’re hungry and they’re not distracted by all the noise going on around them.

So, that’s the big Twitter secret. To make money on Twitter, you have to get people AWAY from Twitter!

http://scrnch.me/57ck3

There’s plenty more *soup* for you when you join Coup De Twitter! Members are given an pre-installed “Base of Operations” site that act as an easy place for you to place these ‘things of value’ that I’m referencing above. You’ll also get 7 easy tactics for making money on Twitter and even more advanced tactics like the ones I’ve mentioned in this post. All shown in simple step-by-step videos that walk you through the entire process. Go ahead and check out the FREE VIDEO for more information right now.

I look forward to helping you with your very own Twitter takeover.

http://scrnch.me/57ck3

Sayanora Future Twinjas,

PS This is a genuinely limited offer and other people are reading this right now, so don’t delay.

 

About the Author

Harris Fellman Thanks for reading and I wish you all the success! JanuszJanulis © 2003-2009 World Marketing Media, Inc.

]]> http://creativeadworks.com/blog/make-money-with-twitter/feed/ 0 6 Mesmerizing Subject Lines http://creativeadworks.com/blog/6-mesmerizing-subject-lines/ http://creativeadworks.com/blog/6-mesmerizing-subject-lines/#comments Mon, 28 Sep 2009 12:53:17 +0000 BlogMaster http://creativeadworks.com/blog/?p=719  
 

by Bert Godin

Your subject line will make or break your return on investment when it comes to email marketing. It is meant to grab their attention immediately. Your subject line has a critical function in any email campaign.

I’m going to suggest six headlines that I have found to have work for me in the past and likely to work for you as well. Like death and taxes, the one think that is constant with technology is that it always changes but one thing that will not change is people’s desire to succeed and their curiosity.

So that being said, what your subject line needs to do is to promise them that what you’re offering them will help them succeed in whatever it is that you are offering and it has to raise their curiosity about what you are offering.

1. Promote Your URL Here – Free!

This one has always been very successful for me when promoting a product or service that will help the prospects to promote their websites. I may use this headline to promote free classified sites, traffic builder sites, or other sites that promise to help you promote your site.

2. Hi, My name is Bert

This works simply because it raises prospects curiosity. I personally always fall for this kind of opening because I want to know who this guy Bert is. Who is this Bert guy anyway?

3. I need your help, please?

People always want to help others. It’s human nature. If your subject line ask for help in some way, people are quite likely to open your email because it feeds on their need to want to help someone in distress.

4. Joe, I’m still waiting for your shipping address.

What shipping address? What’s he talking about? What’s he shipping to me? I don’t recall ordering anything from this guy. Of course you only want to use a subject line like this if you really want the person’s mailing or shipping address. For example you may have a postcard mailing campaign going on and you’re looking at building a mailing list for it. Remember to remain ethical and honest with your subject line.

5. How my site got in the top 10 ranking on Google, for free!

This one will get anyone that is remotely interested in getting a high search ranking to open the email in a split second. It raises the prospect curiosity. What you got on the front page of goggle’s search engine, I have to find out how you did that.

6. Jim, Please accept my apologies.

When I first saw an email coming in with this subject line, mu initial reaction was, “uh… what are sorry for? Who are you and what did you do that you need to apologize? So again it raises the curiosity level. It turned out that the sender was apologizing for not sending the email sooner to tell me about his great program. Oh well… it got me to open the email didn’t it.

So… naturally these six subject lines will not cover all emails that you want to send out but it gives you some good examples as to how they affect the human psyche. Your subject line has to be irresistible and has to immediately grab your prospects imagination. Another subject line I recently used to get members of a service organization I belong to open the email was “There’s been an accident!” The fact is that there was a bit of an accident, I “accidentally” deleted some pretty critical information on the organization’s website and I needed to communicate that to them. Believe me I got a 95% open rate on that email.

If you can mesmerize your readers with witty subject line you’re half way to making a sale; you can’t make a sale if you don’t make a sales pitch and you can’t make a sales pitch if you can’t get them to open your email. Also, always use your name in the email; people want to feel like they know you. In order to build a long term relationship don’t use fake names let them know who you are.

Of course, I am not recommending that you use any of these headlines if they are not true in relation to the content of the e-mail message. If you rely on deception in e-mail marketing, all you will do is tarnish your reputation and your credibility.

 

About the Author

Get No Obligation Free Tips and Training at http://www.your-at-home-business.com. Find out if you qualify to be trained in having your own business at 1-800-719-8268 extension 37506 or by visiting our website.

If you want more information about email marketing be sure to visit my site at http://acste-enterprise.com/tacticsemailmarketing/

]]> http://creativeadworks.com/blog/6-mesmerizing-subject-lines/feed/ 0