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	<title>creativeadworks.com &#187; Viral Marketing</title>
	<atom:link href="http://creativeadworks.com/blog/category/viral-marketing/feed/" rel="self" type="application/rss+xml" />
	<link>http://creativeadworks.com/blog</link>
	<description>Creative Adworks Blog</description>
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		<title>How To Get Your Viral Video Noticed Online</title>
		<link>http://creativeadworks.com/blog/how-to-get-your-viral-video-noticed-online/</link>
		<comments>http://creativeadworks.com/blog/how-to-get-your-viral-video-noticed-online/#comments</comments>
		<pubDate>Mon, 30 Aug 2010 13:26:47 +0000</pubDate>
		<dc:creator>BlogMaster</dc:creator>
				<category><![CDATA[Video Marketing]]></category>
		<category><![CDATA[Viral Marketing]]></category>

		<guid isPermaLink="false">http://creativeadworks.com/blog/?p=1745</guid>
		<description><![CDATA[by Christiaan Harden So &#8230; you came up with a great idea for a video to market your business, filmed it, edited it &#8230; but the internet has millions upon millions of videos vying for people&#8217;s attention, so how do you get your video noticed? Here are a few tips and tricks to help your [...]]]></description>
			<content:encoded><![CDATA[<p>by Christiaan Harden</p>
<p>So &#8230; you came up with a great idea for a video to market your business, filmed it, edited it &#8230; but the internet has millions upon millions of videos vying for people&#8217;s attention, so how do you get your video noticed?</p>
<p>Here are a few tips and tricks to help your video &#8220;go viral&#8221;.</p>
<p><strong>Video SEO / VSEO</strong> &#8211; Since Google&#8217;s introduction of Universal Search in 2007, which displays blended results from multiple databases, videos now appear prominently in standard Google searches. So make sure you incorporate a video site-map in your website&#8217;s HTML code and that you give your video an engaging, keyword rich title.</p>
<p><strong>YouTube &amp; Other Video-Sharing Sites</strong> &#8211; While Youtube remains the most popular video-sharing on the Internet by some way, there is a plethora of other increasingly popular video websites such as Vimeo and Daily Motion, so make sure you upload your video to as many of them as possible. To help create a buzz online, try to do this simultaneously and not over an extended period of time.</p>
<p>It&#8217;s also very important that you optimise your Youtube video correctly. Give it an attention-grabbing headline, include a description loaded with relevant keywords and choose the most relevant tags to your target audience.</p>
<p>An enticing thumbnail is also crucial! Youtube gives you the option of a frame at ¼, ½ and ¾ of the way through your video, so pick the best one. Or why not make sure that your editor places a shot you want use as a thumbnail at any one of these points? Perhaps most importantly, make sure you check the videos settings, so sharing, downloading and embedding are allowed! The easier your video is to share, the more likely it will become popular. Sharing is what viral marketing is all about. Everything you do to make that easier is going to improve your campaign.</p>
<p><strong>Get People Talking About It</strong> &#8211; E-mail a link to your video to as many relevant websites and blogs as you can. Sometimes all it takes is a single blogger to get your video moving. Don&#8217;t just upload your video and forget it about it either. Comment on it yourself and start a conversation. Why not start new threads about the video on relevant forums too? You can also post the URL of your video as a response to other relevant videos that will be there for all visitors to see. Be as creative as like with the association. Become part of the community.</p>
<p><strong>Promote, Promote and Promote Some More</strong> &#8211; Send a good old-fashioned e-mail with a link to the video to everyone in your address book and encourage them to share it with their friends too. Post a link to bookmarking sites like DIGG and promote it on your social networks like Facebook and Twitter. If you don&#8217;t have profiles on these sites, then sign up asap.</p>
<p>While there are no guarantees that your video will &#8220;go viral&#8221;, if you invest a bit of time and follow these steps, you give your video the very best chance possible.</p>
<p>About the Author</p>
<p>Christiaan Harden is the Business Development Manager at Spectrecom <a rel="nofollow" href="http://www.spectrecom.co.uk/" target="_blank">Corporate Video Production</a>, an award-winning corporate <a rel="nofollow" href="http://www.spectrecom.co.uk/" target="_blank">video production company</a> and market leading producers of online corporate video in London, England.</p>
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		<title>The Perils of Viral Video Marketing</title>
		<link>http://creativeadworks.com/blog/the-perils-of-viral-video-marketing/</link>
		<comments>http://creativeadworks.com/blog/the-perils-of-viral-video-marketing/#comments</comments>
		<pubDate>Sat, 28 Aug 2010 14:04:13 +0000</pubDate>
		<dc:creator>BlogMaster</dc:creator>
				<category><![CDATA[Video Marketing]]></category>
		<category><![CDATA[Viral Marketing]]></category>

		<guid isPermaLink="false">http://creativeadworks.com/blog/?p=1750</guid>
		<description><![CDATA[by Christiaan Harden A successful video viral that captures people imagination can result in enormous commercial benefits, for even the smallest business or organisation. Take Blendtec. Their delightfully engrossing viral video series &#8220;Will It Blend?&#8221; did wonders for the manufacturer&#8217;s brand awareness and led directly to an increase the sales. There are however, a number [...]]]></description>
			<content:encoded><![CDATA[<p>by Christiaan Harden</p>
<p>A successful video viral that captures people imagination can result in enormous commercial benefits, for even the smallest business or organisation. Take Blendtec. Their delightfully engrossing viral video series &#8220;Will It Blend?&#8221; did wonders for the manufacturer&#8217;s brand awareness and led directly to an increase the sales. There are however, a number of commercial marketing videos that have &#8220;gone viral&#8221; for completely the wrong the reasons, damaging well known brands.</p>
<p>Johnson &amp; Johnson released this video to coincide with &#8220;International Baby Wearing Month&#8221; to promote Motrin pain relief capsules to mum&#8217;s suffering ache and pains, but the video also insinuated that many carry their baby&#8217;s in slings or pouches as fashion accessories. This implication, real or perceived, led to hundred&#8217;s of mums around the world flooding messages boards, social networks and blogs with their thoughts about the pharmaceutical giant. Spoof responses were posted to Youtube and angry mothers threatened boycotts. This was a huge PR disaster for the Motrin brand that seriously challenged the old adage &#8211; no such thing as bad publicity. They were ultimately forced to take the ads down and apologise. Here&#8217;s just one of the re-edited responses;</p>
<p>Hong Kong&#8217;s Langham Hotel also fell victim to a very badly misguided viral video campaign. They created a series of three videos entitled &#8220;Visiting Hong Kong Is A Big Deal&#8221; which featured supposed tourists (actors) having an unpleasant time out-and-about in Hong Kong, returning the sanctuary of the lovely hotel, away from the locals and nasty food. The videos prompted almost instantaneous outrage online from hundreds of mainly Hong Kong based bloggers who found the series offensive. The videos were take down very quickly, but according to one of the actors her scenes &#8220;involved acting as a tourist new to Hong Kong, expressing distaste at being served chicken&#8217;s feet in a local &#8220;dai pai dong&#8221;, then eating a spring roll in the restaurant at the Eaton Hotel (part of the Langham group)&#8221;. It&#8217;s no wonder really then that this video also went &#8220;viral&#8221; for the wrong reasons. You can read the rest of her story here. This is part of the statement Langham Hotels reportedly released in the aftermath;</p>
<p>&#8220;While we&#8217;re pleased that we&#8217;ve generated discussion in the forums with the videos we&#8217;ve created, we were disappointed that the satirical tone of the videos was misunderstood in some circles. As a result of the potential to magnify the tone in a direction that was not intended, we have decided not to continue with this campaign.&#8221;</p>
<p>Sony&#8217;s 2006 viral video campaign didn&#8217;t cause damage to Sony&#8217;s brand because it was misguided &#8230; the problem here was deception. In an attempt to sell their Playstation Portable (PSP), their hired viral marketing &#8220;specialists&#8221; in Zipatoni to produce a fake blog written by two imaginary teenagers, which featured a rap video about how much they wanted their parents to buy them Sony&#8217;s struggling product for Christmas. A shrewd blogger soon worked out it was fake and the backlash forced Sony to take the ad down. The dishonesty didn&#8217;t put the company out of business, but it certainly did a lot of damage to the Sony brand.</p>
<p>The right viral marketing video can deliver incredible benefits for a fraction of the cost of traditional advertising, but they can also backfire, so proceed with caution.</p>
<p>About the Author</p>
<p>Christiaan Harden is the Business Development Manager at Spectrecom <a rel="nofollow" href="http://www.spectrecom.co.uk/" target="_blank">Corporate Video Production</a>, an award-winning corporate <a rel="nofollow" href="http://www.spectrecom.co.uk/" target="_blank">video production company</a> and market leading producers of online corporate video in London, England.</p>
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		<title>How Viral Video Marketing Works</title>
		<link>http://creativeadworks.com/blog/how-viral-video-marketing-works/</link>
		<comments>http://creativeadworks.com/blog/how-viral-video-marketing-works/#comments</comments>
		<pubDate>Thu, 26 Aug 2010 12:31:43 +0000</pubDate>
		<dc:creator>BlogMaster</dc:creator>
				<category><![CDATA[Video Marketing]]></category>
		<category><![CDATA[Viral Marketing]]></category>

		<guid isPermaLink="false">http://creativeadworks.com/blog/?p=1747</guid>
		<description><![CDATA[by Christiaan Harden Marketing videos that &#8220;go viral&#8221; can bring companies and organisations a huge amount of PR value, in the form of online visibility, brand recognition and website hits, often for a very small cost. But how does a marketing video &#8220;go viral&#8221; and why are some video production more successful than others? A [...]]]></description>
			<content:encoded><![CDATA[<p>by Christiaan Harden</p>
<p>Marketing videos that &#8220;go viral&#8221; can bring companies and organisations a huge amount of PR value, in the form of online visibility, brand recognition and website hits, often for a very small cost.</p>
<p>But how does a marketing video &#8220;go viral&#8221; and why are some video production more successful than others?</p>
<p>A &#8220;viral video&#8221; is simply a video that becomes popular through the process of Internet sharing and to understand how they work, it&#8217;s important to look at how they began. Viral videos predate video sharing sites like Youtube that we are all now familiar with and began with inbox-to-inbox e-mail sharing.</p>
<p>One of the first known examples was &#8220;Dancing Baby&#8221;, when in 1996 animator Ron Lussier forwarded a video he&#8217;d created around his workplace, which was then circulated widely across the Internet via e-mail.</p>
<p>Today however, sharing videos via e-mail still happens, but it&#8217;s been dwarfed by the sharing of videos across social networking websites like Facebook or Twitter, and the many video-sharing sites that have sprung up since the inception of Youtube.</p>
<p>The fundamental premise of viral marketing has in fact been around for much longer than inbox-to-inbox sharing: word-of-mouth. All that&#8217;s changed is the conversations are now happening online and across a much larger geographical area. Every good marketer knows that word-of-mouth can be an incredibly powerful marketing tool and what the web does is amplify that power, potentially many times over. Videos are simply a strategy that encourages individuals to pass on a marketing message, creating the potential for exponential growth in the message&#8217;s exposure and influence; and hopefully driving people to your website where they can learn more about what it is your offering.</p>
<p>If somebody enjoys watching your video, the chances are that they&#8217;ll immediately share it with their friends, who in turn, will share it with their friends too. If the video really captures people&#8217;s imagination the process becomes self-perpetuating and creates a real buzz online, quickly becoming part of multiple online discussions.</p>
<p>An integral element of the process is that when somebody shares a video, the people they share them with are usually part of a broadly similar demographic, in terms of age, gender, interests, purchasing power and taste. This means that the video is being seen by exactly the right people, who are also likely to have an interest in your company&#8217;s products or services.</p>
<p>Many videos will &#8220;go viral&#8221; unexpectedly and / or organically; and one video is usually more successful than another simply because it strikes a chord and captures people&#8217;s imaginations. However today, successful viral video marketing campaigns often rely upon a carefully planned distribution strategy too and an entire industry has also evolved over the last few years, which produces and distributes &#8220;viral&#8221; videos on behalf of business and organisations.</p>
<p>By utilising the right online communication tools videos correctly, videos can &#8220;go viral&#8221; in a matter of days, or even hours, a speed and immediacy incomparable to other marketing tools and channels.</p>
<p>There are no silver bullets to ensure your marketing videos &#8220;go viral&#8221;, but there are definitely a few golden rules.</p>
<p>About the Author</p>
<p>Christiaan Harden is the Business Development Manager at Spectrecom <a rel="nofollow" href="http://www.spectrecom.co.uk/" target="_blank">Corporate Video Production</a>, an award-winning corporate <a rel="nofollow" href="http://www.spectrecom.co.uk/" target="_blank">video production company</a> and market leading producers of online corporate video in London, England.</p>
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		<title>How To Produce An Effective Viral Marketing Video</title>
		<link>http://creativeadworks.com/blog/how-to-produce-an-effective-viral-marketing-video/</link>
		<comments>http://creativeadworks.com/blog/how-to-produce-an-effective-viral-marketing-video/#comments</comments>
		<pubDate>Sun, 22 Aug 2010 12:55:58 +0000</pubDate>
		<dc:creator>BlogMaster</dc:creator>
				<category><![CDATA[Video Marketing]]></category>
		<category><![CDATA[Viral Marketing]]></category>

		<guid isPermaLink="false">http://creativeadworks.com/blog/?p=1742</guid>
		<description><![CDATA[by Christiaan Harden A &#8220;viral video&#8221; is simply a video that becomes popular through the process of Internet sharing. There are no silver bullets to ensure your marketing videos &#8220;go viral&#8221;, but there are definitely a few golden rules. Here they are. Target Audience &#8211; Think carefully about who you want to watch your video [...]]]></description>
			<content:encoded><![CDATA[<p><em>by Christiaan Harden</em></p>
<p>A &#8220;viral video&#8221; is simply a video that becomes popular through the process of Internet sharing. There are no silver bullets to ensure your marketing videos &#8220;go viral&#8221;, but there are definitely a few golden rules. Here they are.</p>
<p><strong>Target Audience</strong> &#8211; Think carefully about who you want to watch your video and what action you want them to take having done so. It&#8217;s crucial that you tailor your video&#8217;s style and content to appeal to the right people. Consider age group, gender, location and tastes of the audience you want your video to connect with.</p>
<p><strong>Keep it Short</strong> &#8211; Successful viral videos are almost always short, usually just 1 or 2 minutes in length, if that. Online viewers have notoriously short attention spans, so keep it punchy to grab their attention. If you do, they are likely to share your video across multiple social networking sites, quickly generating good momentum and potentially millions of views for your video marketing campaign.</p>
<p><strong>Make It Funny</strong> &#8211; Humour is often key to a successful video viral. Many of the most effective video viral campaigns have been driven by making people laugh. People like to be entertained. There&#8217;s only one thing they like more &#8211; entertaining their friends. Make somebody laugh and the chances are they&#8217;ll want to do the same for their friends and will share your video with them.</p>
<p><strong>Distribute it Properly</strong> &#8211; So &#8230; you&#8217;ve made your video, but how do make sure it gets noticed in a crowded online world? If you put the video on your own website, even on the homepage, the chances are that unless your site already has a loyal following of thousands, it probably won&#8217;t get picked up by the right people. What you need to do is propagate the video across the Internet&#8217;s many video-sharing platforms. There&#8217;s a lot more out there than Youtube you know! You should also be posting news of the video&#8217;s release to you or your company&#8217;s blog, twitter feed and social networking profiles like Facebook.</p>
<p><strong>No Hard Sell</strong> &#8211; People watch videos to be entertained, not to discover information about a company&#8217;s products and services. They have to want to watch the video for its own entertainment value. If you give them the hard sell and bombard them information, you might as well not bother. They probably won&#8217;t watch it to the end, and are very unlikely to share it.</p>
<p><strong>Production Values</strong> &#8211; Don&#8217;t worry too much about production values. Your video needs to been watchable, with decent sound, but a good idea far outweighs shooting on a REDONE. You can never guarantee that a video will &#8220;go viral&#8221;, but if you follow these guidelines, you&#8217;ll give it every chance. If it does, viral video marketing can be one of the most cost-effective online marketing solutions around. But don&#8217;t put all your eggs in one basket though, viral videos should be one element of comprehensive marketing strategy, and not the main focus of it.</p>
<p>The real beauty is that viral videos mean that even the smallest business can compete online with the largest corporations. There are plenty of video production companies out there who will produce videos for you and many of them are worth working with, but if you have a good idea and video camera, you can do it yourself.</p>
<p>About the Author</p>
<p>Christiaan Harden is the Business Development Manager at Spectrecom <a rel="nofollow" href="http://www.spectrecom.co.uk/" target="_blank">Corporate Video Production</a>, an award-winning corporate <a rel="nofollow" href="http://www.spectrecom.co.uk/" target="_blank">video production company</a> and market leading producers of online corporate video in London, England.</p>
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		<title>Top 10 Viral Marketing Tips</title>
		<link>http://creativeadworks.com/blog/top-10-viral-marketing-tips/</link>
		<comments>http://creativeadworks.com/blog/top-10-viral-marketing-tips/#comments</comments>
		<pubDate>Fri, 06 Aug 2010 12:56:52 +0000</pubDate>
		<dc:creator>BlogMaster</dc:creator>
				<category><![CDATA[Viral Marketing]]></category>

		<guid isPermaLink="false">http://creativeadworks.com/blog/?p=1697</guid>
		<description><![CDATA[by Samantha Milner  A viral marketing campaign can literally blow all other forms of internet marketing out of the water if it takes off and there are many things that you can do to put the odds in your favour. I have been using viral marketing for a number of years and even though many [...]]]></description>
			<content:encoded><![CDATA[<p>by Samantha Milner </p>
<p>A viral marketing campaign can literally blow all other forms of internet marketing out of the water if it takes off and there are many things that you can do to put the odds in your favour. I have been using viral marketing for a number of years and even though many so called internet marketing gurus will tell you it is a dead duck there is still a lot of money to be made from it! </p>
<p>Here are my top 10 viral marketing tips which will put you on the right track. </p>
<p>1. If you are not sure what viral marketing is, it is simply giving something away which is then in turn given away. This can soon result in a massive number of whatever the product is being distributed around the world. A good example would be of a YouTube video receiving millions of views from simply being passed on. </p>
<p>2. Try and put together a product or free offer that has that WOW factor that people will be interested in. Many people don&#8217;t like the idea of giving something away for free but you may be surprised to know that you will probably make much more money if you give it that way. </p>
<p>3. Lets look at an example of offering a free report. Make the report the equivalent of something that people would be happy to pay for. The fact that they have received something of value at no charge will encourage them to tell other people and therefore pass it on to their friends and acquaintances. </p>
<p>4. In your free report actually tell people to give it away and don&#8217;t just assume that they will. Make it easy for them and if they like what you have produced they will pass it on and talk about it in forums etc. </p>
<p>5. Another one of the top 10 viral marketing tips is to brand the report. Give details of your business with a call to action to contact you. Obviously include all of your contact details. </p>
<p>6. Include affiliate links in the report. Choose one or two affiliate programmes and place hyper links within the report. As long as the affiliate programmes are related to the theme of the report you will be surprised how many people will click through and make a purchase. This can certainly add up to a substantial amount, especially if the report really does go viral. </p>
<p>7. Some marketers ask for an opt in before the report can be downloaded and read. There are obviously fors and againsts for this. It is always a good idea to collect email address and market to these people at a later date but many people will not want to jump through this loop and it just turns into another obstacle. </p>
<p>8. One option is to have a link in the report to receive further information and the reader will have to leave their email address on a opt in page to receive that further information. </p>
<p>9. Even though the report has been given away at no charge treat any questions and customer support which arises from it as if it was for a paid product. </p>
<p>10. If people see that you will go over the top for something that is free they will most definitely be interested in any other products that you are offering.  </p>
<p>About the Author </p>
<p>Samantha Milner is a mother, Internet Marketer and the joint owner of her own internet marketing business called DSM Publishing. Samantha went full time as an internet marketer in 2005 and loves sharing her success and experience with others.  Samantha Milner is a well-known in the internet marketing field.  If you want to learn how to make money blogging this is your powerful back door pass to online success.  If you would like to <a rel="nofollow" href="http://www.dsm-publishing.co.uk" target="_blank">make money online </a> and create a powerful explosive income like <a rel="nofollow" href="http://www.samanthamilner.com" target="_blank">Samantha Milner </a>does every single day of the week then subscribe to the Samantha Milner free Ezine. You will discover some incredible shortcuts into internet marketing .</p>
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		<title>Don&#8217;t Miss The Boat on Viral Marketing</title>
		<link>http://creativeadworks.com/blog/dont-miss-the-boat-on-viral-marketing/</link>
		<comments>http://creativeadworks.com/blog/dont-miss-the-boat-on-viral-marketing/#comments</comments>
		<pubDate>Mon, 02 Aug 2010 13:21:34 +0000</pubDate>
		<dc:creator>BlogMaster</dc:creator>
				<category><![CDATA[Viral Marketing]]></category>

		<guid isPermaLink="false">http://creativeadworks.com/blog/?p=1681</guid>
		<description><![CDATA[by John Avokay On any given day, viral marketing is the best way to jump start your new or lagging business. It is as true today as it was 100 years ago. It is one of the best and most effective ways to advertise, carry forward or sell your product. This method makes use of [...]]]></description>
			<content:encoded><![CDATA[<p>by John Avokay</p>
<p>On any given day, viral marketing is the best way to jump start your new or lagging business. It is as true today as it was 100 years ago.</p>
<p>It is one of the best and most effective ways to advertise, carry forward or sell your product. This method makes use of the various communication means or &#8216;word of mouth&#8217; publicity to market a product.</p>
<p>Viral marketing is an intentional advertising campaign that provides content in one of many forms (video, pictures, text, games, etc ), in which people are inclined to share with others. It&#8217;s &#8220;viral&#8221; because successful viral marketing campaigns spread rapidly from person to person.</p>
<p>Viral marketing is one of the best methods that exist on the internet for site promotion or for product promotion. I really believe that it the best way to spread the news about your products and services all over the internet. Viral marketing is a &#8220;phenomenon that facilitates and encourages people to pass along a marketing message voluntarily&#8221;</p>
<p><strong>Why Viral Marketing Remains Strong</strong></p>
<p>The main strength of viral marketing is that it is capable of getting the attention of a large audience at a low cost. It is popular because it is easy to implement such marketing campaign and it is relatively cheaper to do compared to paid advertising like direct mail or pay per click. The term viral marketing refers to marketing techniques that use the existing social networks to provide increase in brand awareness, through self-reproducing viral processes, just like the spread of a pathological or computer viruses.</p>
<p>Viral marketing is a FREE technique, nobody said it is the goose that lays golden eggs. In my opinion it is the most powerful FREE technique on the net. Viral Marketing is most powerful when it taps into the breadth of its customers&#8217; weak connections to others.</p>
<p>Tapping the customer&#8217;s entire address book is way more more valuable than just reaching their best friend. Viral marketing is an Internet marketing trend that is being used by most webmasters online today. It is inexpensive and some Internet Marketers swear to their success because of it.</p>
<p>This year is no different as internet marketing continues to evolve. Business owners should expect innovation, change and many new opportunities.</p>
<p>And viral marketing is indeed the way to do it. In internet terms, viral marketing can be called &#8220;peer-to-peer,&#8221; &#8220;word-of-mouth,&#8221; &#8220;network marketing, &#8220;tell-a-friend,&#8221; &#8220;refer-a-friend,&#8221; &#8220;send-this-link&#8221; etc. It is still the best way to go when it comes to launching a start up product, in creating that buzz, and in getting focused and quality feedback before making the big splash of unleashing your product/service into the world.</p>
<p><strong>Get Traffic The Fastest Way</strong></p>
<p>Viral marketing is a happens the creative message you&#8217;re trying to convey deeply touches the audience you&#8217;re speaking to. If you&#8217;re doing your homework and adequately planning the right messaging, with some incentive that clearly benefits the consumer, then viral marketing unfolds. Viral Marketing is making its name to almost every business organization present in one country. This type of marketing is a great marketing trend that circulates by pushing different marketing messages to associates and business acquaintances.</p>
<p>Viral marketing is one of the fastest and easiest ways of getting free traffic to your website. Like all advertising, it is dependent on content and authority. Although completely different from regular marketing, this type of marketing is now one of the most powerful ways to market online.</p>
<p>Viral Marketing is the only disease that all of us with internet businesses would love to have! It is the ever expanding name recognition that you receive every time your name, service, product, website address or information is passed from one person to another.</p>
<p>About the Author</p>
<p>I found the <a rel="nofollow" href="http://www.webofstrategies.com/greatest-viral-marketing-idea/" target="_blank">greatest viral marketing idea</a> of all time &#8211; in a FREE book.</p>
<p>This is a short free ebook but full of great ideas to <a rel="nofollow" href="http://www.webofstrategies.com/ustgreatestviralmarketing/" target="_blank">get viral traffic to your site</a> with a viral twist which has already proved VERY profitable to me. Now, it is your turn.</p>
<p>John Avokay is an online business entrepreneur. One of his interests include viral marketing and its impact on internet marketing profits. Get your FREE ebook on the greatest viral marketing idea today!</p>
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		<title>Online Brand Management &#8211; 5 Benefits Of Viral Videos</title>
		<link>http://creativeadworks.com/blog/online-brand-management-5-benefits-of-viral-videos/</link>
		<comments>http://creativeadworks.com/blog/online-brand-management-5-benefits-of-viral-videos/#comments</comments>
		<pubDate>Wed, 14 Jul 2010 12:54:38 +0000</pubDate>
		<dc:creator>BlogMaster</dc:creator>
				<category><![CDATA[Video Marketing]]></category>
		<category><![CDATA[Viral Marketing]]></category>

		<guid isPermaLink="false">http://creativeadworks.com/blog/?p=1631</guid>
		<description><![CDATA[by Gen Wright Viral video is simultaneously the most entertaining and the most infuriating element of online marketing. Let&#8217;s clear the air quickly: No one can promise you a viral video success. Ever. Viral videos succeed because the audience likes them and spreads them on to other people. If the audience doesn&#8217;t get it, the [...]]]></description>
			<content:encoded><![CDATA[<p>by Gen Wright</p>
<p>Viral video is simultaneously the most entertaining and the most infuriating element of online marketing. Let&#8217;s clear the air quickly: No one can promise you a viral video success. Ever. Viral videos succeed because the audience likes them and spreads them on to other people. If the audience doesn&#8217;t get it, the video doesn&#8217;t go viral, and there is nothing that can guarantee the response you want.</p>
<p>That said, there is every reason to continue developing video content with the aim of going viral. In terms of investment-to-value ratio, viral videos remain some of the most economical efforts a brand can put out for itself. If even one video you produce hits the entertainment nerve and goes viral, you&#8217;ve done your brand a world of good. Let us consider the success of one particular viral series to see some of the benefits available from this branding tactic.</p>
<p><strong>Benefit 1 &#8211; Funny and Factual</strong></p>
<p>Blendtech is a company with a fairly simple business model: Sell blenders so powerful and reliable that they will destroy just about anything you put in them. The company&#8217;s big success story came with the &#8220;Will it Blend?&#8221; series for its new high-powered blender. The videos are simple &#8211; a charming man with an amiable manner puts something unexpected and expensive into the blender and turns it into its constituent elements.</p>
<p>In very brief, powerful videos, Blendtech ended up demonstrating both that destroying expensive electronics in a blender is entertaining and that its blenders were incredibly powerful. People&#8217;s immediate reactions were, in order, &#8220;He just blended an iPhone!&#8221; and &#8220;I want one of those blenders.&#8221;</p>
<p>So a good video can get the information about your product out there in a compelling, dramatic way that can&#8217;t be argued with.</p>
<p><strong>Benefit 2 &#8211; Cheap, Cheap, Cheap</strong></p>
<p>Viral video is incredibly cost effective. The costs of many videos are incredibly high, especially for television advertising during prime marketing hours. Just consider the sheer volume of investment that goes into Super Bowl halftime commercial extravaganzas.</p>
<p>On the other hand, the Blendtech commercials apparently were shot on an utterly shoestring budget: perhaps $500 for a reasonable-quality video camera, the wages for a decent cameraman, the blender the company is selling and however much the gadget of the week cost. In the case of the iPhone Blendtech demolished, say $600 depending on where they got it. Either way, the production costs of the video probably didn&#8217;t exceed a few thousand dollars, and that&#8217;s at the outside.</p>
<p><strong>Benefit 3 &#8211; Free Transmission</strong></p>
<p>Once you have the video up and going, and people find it entertaining, you don&#8217;t have to devote much effort to keeping it going places. If it hits that funny bone like the Blendtech video did, people will show it off repeatedly to just about everyone they can, because they want to see other people laugh and enjoy it too. Just make sure the video has a dedicated YouTube or video link that people can reference.</p>
<p><strong>Benefit 4 &#8211; Specialization</strong></p>
<p>Have you ever looked at most commercials? They&#8217;re rather generic, and seem to cast their nets fairly wide. This is particularly true of infomercials, which try to make the whole of humanity into bumbling incompetents unable to pack their drawers, cut their food or clean their homes without the aid of some wundergadget. The result is bland pointlessness. On the other hand, a good viral video allows you to ignore all that and focus your efforts specifically on reaching a certain audience. Take Blendtech &#8211; they wanted to go after people who wanted a good, strong blender. They built an advertisement that therefore does nothing BUT promote the strength and efficacy of their blender, and does so in a shocking, eye-catching manner.</p>
<p><strong>Benefit 5 &#8211; Entertainment</strong></p>
<p>As we&#8217;ve discussed, the most important element in the Blendtech campaign&#8217;s success is its entertaining quality. People tuned into the videos because they wanted to see some guy demolish technology that hundreds of others were probably still waiting in the rain for. The commercials were short, exciting, funny and evocative.</p>
<p>Now, there&#8217;s an associated effect. Consider the reality of a blender: Is it really that entertaining? Are you actually going to use it to demolish your priciest electronics or devour your leftover garden rake? However, even if Blendtech&#8217;s customers aren&#8217;t going to do any of these things, they&#8217;ll still think of them fondly when they use their blender to crush up some stubborn ice for a daiquiri.</p>
<p>By putting out a good, entertaining video that goes viral, you&#8217;re creating the implication that your brand is itself entertaining and creative. Your audience will want to see what comes next, will want to share their favorite moments with friends. Most of all, they&#8217;ll want the thing that you&#8217;re selling because it was so funny.</p>
<p>So, while once again we must reiterate that nothing in the world can guarantee you viral video success, there is every reason to devote part of your marketing efforts to developing entertaining, informative videos that can capture the imaginations of your target audience. All it takes is one success to get your brand out there in proper fashion.</p>
<p>About the Author</p>
<p>Enzo F. Cesario is an <a rel="nofollow" href="http://www.Brandsplat.com" target="_blank">online brand specialist</a> and co-founder of Brandsplat, a digital content agency. Brandsplat creates blogs, articles, videos and social media in the &#8220;voice&#8221; of our clients brand. It makes sites more findable and brands more recognizable. For the free Brandcasting Report go to Brandsplat.com or visit our blog at <a rel="nofollow" href="http://www.ibrandcasting.com" target="_blank">http://www.ibrandcasting.com</a></p>
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		<title>Viral Marketing &#8211; How to Start a Viral Marketing Campaign For Your Website</title>
		<link>http://creativeadworks.com/blog/viral-marketing-how-to-start-a-viral-marketing-campaign-for-your-website/</link>
		<comments>http://creativeadworks.com/blog/viral-marketing-how-to-start-a-viral-marketing-campaign-for-your-website/#comments</comments>
		<pubDate>Mon, 12 Jul 2010 12:45:31 +0000</pubDate>
		<dc:creator>BlogMaster</dc:creator>
				<category><![CDATA[Viral Marketing]]></category>

		<guid isPermaLink="false">http://creativeadworks.com/blog/?p=1626</guid>
		<description><![CDATA[by Tom Myers Viral marketing is something every website owner should be interested in. Rather than traditional forms of marketing, viral marketing spreads because it is voluntarily passed from person to person. This is a very powerful and effective form of marketing. Not only is it free (other than creating the product that is going [...]]]></description>
			<content:encoded><![CDATA[<p>by Tom Myers</p>
<p>Viral marketing is something every website owner should be interested in. Rather than traditional forms of marketing, viral marketing spreads because it is voluntarily passed from person to person. This is a very powerful and effective form of marketing.</p>
<p>Not only is it free (other than creating the product that is going to be &#8220;spread&#8221;) but the recipients of a viral marketing product are particularly receptive to it. Why? Because usually they are getting it from a trusted source, such as family or friends, rather than in a spammy email from a stranger. Likewise, the distributors of your viral marketing materials will gladly distribute it because they believe they are giving their family and friends something of value for free. Follow these tips to launch your very own viral marketing campaign!</p>
<p>Distribute a free e-book from your website. Make sure that the e-book is truly something people would want and fill it with valuable content. Include things that are humorous and entertaining in your book. Your website visitors should read your e-book and not only find it incredibly valuable but have a desire to share it with their family and friends. Explicitly give the recipients of your e-book the right to re-distribute your e-book. The people they send it to will, in turn, send it to their family and friends. This is how viral marketing materials spread. Give away a valuable and interesting e-book and word of your business will spread like wildfire.</p>
<p>Write informative articles about your industry or the products and services that you offer. Give your readers free reign to re-publish your articles on their websites, newsletters, etc. Have a good author resource box that describes you and your business and links back to your site. There are popular article directories that are excellent ways to syndicate your articles.</p>
<p>Another technique is to create a short movie or YouTube video that you would distribute through your own site and upload to a media sharing directory (like YouTube). Remember that you need to create strong incentives for anyone to see the video to send it along to their family and friends. If it shows, in a clear and easy to understand manner, how to do something everyone has trouble doing, it will get distributed. But videos that include humor are even more likely to be distributed. Make people laugh and they will want to share the joke with their friends. Make sure the video has clear but unobtrusive reference to your business and products and services. Viewers will be naturally drawn to your website to see what else you have to offer.</p>
<p>Viral marketing is an inexpensive but incredibly powerful marketing technique. Use the ideas outlined in this article to launch your very own viral marketing campaign.</p>
<p>About the Author</p>
<p>Tom Myers writes on a number of topics of interest to his readers. For more information on <a rel="nofollow" href="http://www.hairdyecolorsnow.com/purple-hair-dye.html" target="_blank">purple hair dye</a> or <a rel="nofollow" href="http://www.hairdyecolorsnow.com/blue-hair-dye.html" target="_blank">blue hair dye</a>, please click the preceding links.</p>
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		<title>How to Market on YouTube</title>
		<link>http://creativeadworks.com/blog/how-to-market-on-youtube/</link>
		<comments>http://creativeadworks.com/blog/how-to-market-on-youtube/#comments</comments>
		<pubDate>Thu, 24 Jun 2010 13:14:20 +0000</pubDate>
		<dc:creator>BlogMaster</dc:creator>
				<category><![CDATA[Video Marketing]]></category>
		<category><![CDATA[Viral Marketing]]></category>

		<guid isPermaLink="false">http://creativeadworks.com/blog/?p=1568</guid>
		<description><![CDATA[by farrukh YouTube has be used by company to market themselves. These &#8220;viral videos&#8221; comprise videos like Miss Teen South Carolina , Smirnoff&#8217;s Tea Partay music video, the Sony Bravia ads , Soulja Boy . These videos have traveled all around the internet and been posted on YouTube, MySpace, Google Video, Facebook, Digg, blogs, etc. [...]]]></description>
			<content:encoded><![CDATA[<p>by farrukh</p>
<p>YouTube has be used by company to market themselves. These &#8220;viral  videos&#8221; comprise videos like Miss Teen South Carolina , Smirnoff&#8217;s Tea  Partay music video, the Sony Bravia ads , Soulja Boy . These videos have  traveled all around the internet and been posted on YouTube, MySpace,  Google Video, Facebook, Digg, blogs, etc. They have been viewed millions  and millions of times.</p>
<p>Marketing campaign can harness promotional videos and become truly  viral. To get at least 100,000 people to watch a company&#8217;s &#8220;viral&#8221;  video, keep the next in mind.</p>
<p>Not all viral videos are what they seem There are tens of thousands of videos uploaded to YouTube each day. A  company needs to get at least 100,000 views to be considered successful;  hopefully reaching 1.5 million views. In short, not all videos go viral  organically &#8211; professional PR help might be needed.</p>
<p>Content is King (sort of) If a company wants a truly viral video that will get millions of people  to watch and share it, then contented is king. But good contented is not  the only condition to get 100,000 views. A video must have a decent  concept, an should not be forced to fit a brand. Rather, a brand should  be fit into a great concept. Here are some guidelines:</p>
<p><strong>Make it short</strong>: 15-30 seconds is ideal; break down long stories into  bite-sized clips.</p>
<p>Don&#8217;t make an outright ad: if a video feels like an ad, viewers won&#8217;t  share it unless it&#8217;s really amazing, such as Smirnoff&#8217;s Tea Partay.</p>
<p><strong>Make it inviting</strong>: make sure to give a viewer a call to action, such as  the Geico commercials. Core Strategy: Getting onto the &#8220;Most Viewed&#8221; page The core concept of video marketing on YouTube is to harness the power  of the site&#8217;s traffic. The goal is to get a video on that Videos page,  which lists the Daily Most Viewed videos. When being one of the twenty  videos on the Most Viewed page, it means that it grabs 1/20th of the  clicks on that page. The higher up on the page the video is, the more  views it will get.</p>
<p>To ensure the first 50,000 views onto the Most Viewed list:</p>
<p><strong>Blogs</strong>: reaching out to individuals who run pertinent blogs and actually  entice them to post the embedded video or the relating URL.</p>
<p>Forums: embed the link to the video in a post as part of a pertinent  threat. Although a bit tedious and time-consuming, it can have a  wonderful effect when done properly.</p>
<p><strong>MySpace</strong>: Plenty of users allow people to embed YouTube videos right in  the comments section of their MySpace pages.</p>
<p><strong>Facebook</strong>: Sharing a video with friends lists can have a real impact.  Another option is to create an event that announce the video launch and  invite friends, writing notes and tagging friends, or posting the video  on Facebook Video with a link back to the original YouTube video.</p>
<p><strong>Email lists</strong>: sending the video to email lists, including employees.  Announce the launch of the video and tell recipient that they can  forward the link. This can be a very effectual plan, leveraging the  viral effect.  Each video has a shelf life of 48 hours before it&#8217;s moved from the Daily  Most Viewed list to the Weekly Most Viewed list, so it&#8217;s important that  this happens fast. Once a video is on the Most Viewed page, the number  of views must be maximized. People see hundreds of videos on YouTube,  and the title and thumbnail are an easy way for video publishers to  actively influence someone to click on a video.</p>
<p>Titles can be changed a limitless number of times. For starters, the  title can include phrases such as &#8220;exclusive&#8221; or &#8220;behind the scenes,&#8221; or  &#8220;funny video.&#8221; Later on, the title can change to something more  relevant to the brand.</p>
<p>If a video is sitting on the Most Viewed page with nineteen other  videos, a forceful video thumbnail is the single best strategy to  maximize the number of clicks the video gets. YouTube provides three  choice for a video&#8217;s thumbnail, one of which is grabbed from the exact  middle of the video. The frame at the very middle must therefore be  attractive. The thumbnail should be high res and ideally it should have a  face or at least a person/animal in it.</p>
<p>Strategic Tagging YouTube allows for tagging videos with keywords that make the videos  show up in relevant searches. Tags can also be used to control the  videos that show up in the linked Videos box. Ideally, the tags are  unique, and are not used by any other YouTube videos. Done correctly,  this will for full control over the videos that show up as &#8220;Related  Videos&#8221;. Once views start trailing off after a few days to a week, it&#8217;s time to  add some more generic tags, tags that draw out the long tail of a video  as it starts to come into view in search results on YouTube and Google.</p>
<p>Metrics/Tracking: measure effectiveness Tweak the links on YouTube (whether in a YouTube channel or in a video  description) by count &#8220;?video=1&#8243; to the end of each URL. This makes it  much easier to track inbound links using Google Analytics or another  metrics tool. TubeMogul and VidMetrix also track views/comments/ratings  on each individual video and make graphs for review. These tools also  follow the viral spread of a video outside of YouTube and throughout  other social media sites and blogs.</p>
<p>About the Author</p>
<p>www.celebritiesstreet.com</p>
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		<title>Make Your Marketing Automatically Work For You</title>
		<link>http://creativeadworks.com/blog/make-your-marketing-automatically-work-for-you/</link>
		<comments>http://creativeadworks.com/blog/make-your-marketing-automatically-work-for-you/#comments</comments>
		<pubDate>Fri, 11 Jun 2010 14:32:47 +0000</pubDate>
		<dc:creator>BlogMaster</dc:creator>
				<category><![CDATA[Viral Marketing]]></category>

		<guid isPermaLink="false">http://creativeadworks.com/blog/?p=1538</guid>
		<description><![CDATA[by king oth What is Viral marketing? Viral marketing simply is a form of advertising everyplace we just put-on as an architect of the campaign and it by no means stops it is open out even more to a bigger crowd of group by no labor from us. Really the viral marketing is solitary of [...]]]></description>
			<content:encoded><![CDATA[<p>by king oth</p>
<p>What is Viral marketing?</p>
<p>Viral marketing simply is a form of advertising everyplace we just  put-on as an architect of the campaign and it by no means stops it is  open out even more to a bigger crowd of group by no labor from us.</p>
<p>Really the viral marketing is solitary of the most amazing method of  marketing it can be used to build any organization more effectively than  any other resources of marketing or advertising.</p>
<p>Currently let us discuss how to use this method of advertising for at no  cost to extend our message or information in relation to our product,  website, services and even more..</p>
<p>In this article we are ready to see how to start with viral marketing  and the tools vital to turn into it more successful and massive so that  we can drive huge amount of traffic to our site and gather their email  so with the intention of we can make contact with them at will to  promote or bring up to date them about any most recent changes in our  services or products.</p>
<p>The strategy or manual necessary and the tools to market using this  viral method are as follows.</p>
<p><strong>Strategy 1: EBooks</strong> &#8211; Yes if you are promoting any product then explore  about the merchandise and after that create a small but eye-catching  eBook filled with information which helps others and drives them to your  website. Leave a little links back to your site so they can visit your  website. Mainly important give them privileges to share and distribute  this eBook for free to any person they want. Believe me it really works.</p>
<p><strong>Strategy 2: Tell a friend script</strong> &#8211; Use this script on your blog or  website and as any visitor lands on your website offer them certain free  worthwhile gifts which they cannot afford to loose. To receive them  they have to tell their friends regarding your site, for this to work  efficiently write a pre written message so that they can only enter  their friends email and hit the submit button. This method drives more  and more traffic day after day.</p>
<p><strong>Strategy 3: Twitter</strong> &#8211; The other method which is more becoming popular  now is the Twitter marketing. To make use of viral marketing in Twitter  join Twitter and make around 200 to 300 followers to you. After this  tweet them to visit your site and again as above offer free gifts in  exchange for a single tweet. You can find scripts free every where to  make use of it go and find the best one which suits your needs.</p>
<p>If you are an affiliate  making money  or not all these above methods will 100% make sure  you get unlimited amount of traffic on autopilot for free but do not  just let go of the traffic capture email address of every visitor  possible so that you can send him promotional email frequently. This way  you are going to convert your traffic to potential buyers after a few  days.</p>
<p>About the Author</p>
<p>If you are not really sure what type of marketing tools to choose  from then feel free to check this out. <a href="http://www.squidoo.com/Imeye-Review-Im-Eye-Site">imeye review </a> to know more. And also visit my other website based only for marketers <a rel="nofollow" href="http://www.theaffiliatecodex.co.cc/" target="_blank">affiliate making money</a></p>
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