by Stephen Juth
Even though Google AdWords is an example of the best advertising channels online nowadays, most people fail to realize its competency for researching a market or niche, even for those that don’t do not engage in a business or website.
Here are five of my favorite ‘non-advertising’ directions you can gowith Google AdWords:
1. Survey Your Future Clients
Need a position or want to grasp what folks perceive about an idea for a business? Do not just ask your friends or family! Put it out there for the community to see. Produce up a blog with your idea probing people to comment or create an online survey for free at surveymonkey.com. Then use Google AdWords to produce traffic to your blog or survey and provide an incentive to get folks to retort. An incentive could be a free report or a drawing where one prospect wins a gift token to Amazon.com.
2. Discover Which Name for a New Brand or Web site People Like Best
Grasp your list of possible company or internet site names and buy a domain name for each one. Produce an AdWords ad that utilizes one of these domain names and run it for roughly a week. Keep an eye on of the general click-thru-ratio. Run the subsequent domain name for the following week, again keeping an eye on of the overall click-thru-ratio. Rinse and repeat. After completing the last one you’ll know which name is the most in favor.
3. See How Bright Your Idea Truly is
Want to see if an idea might be in vogue, even in the absence of a website? Produce an ad for the intended product/service you are imagining and link it to a like site found in Google’s free rankings (not in AdWords ). Study your clicks, impressions and costings to see how effective and affordable your baby really is.
4. Understand What People Really Want
People purchase things for their benefit. In AdWords you can reveal what benefits folk are actually searching for by generating multiple ads for the same adgroup and keywords. As an instance, do your potential clients prefer ‘simple’, ‘easy’ or ‘free’. Swap these words into your ads to find out which ones generatethe best click-thru-ratios and then form your promotion program around the best.
5. Be a Keyword spy
Need to discover new methods to attract leads and customers? Use broad match terms to focus on the widest segement possible. Then be sure to produce a search query report within your AdWords account’s reporting section to discover new keywords to target. You could be amazed at some of the new angles or bizarre misspellings you bring to lightwithin your niche.
Whilst Google AdWords can be difficult these days, it can still be a heap of fun when utilising these creative methods for testing your ideas in your market. Keyword research tools supply a good measure regarding what folk search on. The systems described above can take keyword research one step further by helping you get into your prospects’ heads without much speculation of time or money.
Get more information here: AdWordAccelerator is the Ultimate Google Adwords Intelligence Tool.
About the Author
Stephen Juth is the creator of AdWordAccelerator, a popular keyword research, competitor analysis and campaign generation tool for Google AdWords. http://adwordaccelerator.com
