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Would it not be absolutely wonderful if people could listen to your promotional audio content while commuting or doing their daily chores? It is indeed possible to deliver your message to thousand of prospective clients who will perhaps sign up for your fitness programs in the very near future! Before you start thinking about radio advertising, you may like to know that the audio content being talked about is completely free to create and deliver! This is a tool that is called a podcast and can be very effectively used for marketing fitness.An audio podcast is a digital media file that can be recorded on a PC or a laptop. You can then make the file available on your fitness website for download. What you can also do, is submit your podcast to online services such as iTunes from where interested people can download it straight to their iPods or other mp3 players.

Right now you may be eager to know what is required to be able to create podcasts for marketing fitness. Here are they key requirements for you: A decent enough computer with a sound card, free hard disk space, not less than 512 MB RAM and microphone output facility.

Headsets which offer a combination of headphones and adjustable microphones.

In case you are using separate headphones, you will also require a microphone for recording.

Podcasting software which will help you create the file. Mac users will find inbuilt software called GarageBand, while others can download free software such as Audacity. This comes with a help file that can guide you at every step of recording and file exporting. It also allows you to import background music onto your podcast.

Once you are through with the process of creating the audio file containing your message, you can use any free FTP service to upload it onto your website for marketing fitness. This is the same as uploading any other file onto the internet.

Now that you know how to create a podcast lets have a look at the possibilities that podcasting can offer you in marketing fitness.

You can record a review of some latest findings in the field of fitness, every week. This can be done by stating the facts and how people can look to apply them in their quest to remain healthy. Finish off your message with a few words on how professional help can enhance fitness and the latest offerings at your gym.

You can also record a step by step description of a workout session that involves the use of equipments present in your gym. You can conclude by saying that your gym offers the equipment required in the workout, all under one roof!

You can also record client testimonials or interviews with the members of your gym. This will help prospective clients understand how training at your gym has helped people.

As a plan for marketing fitness you can provide new members of your gym with a flash drive or CD containing podcasts about the facilities, trainer profiles etc.

Podcasts will definitely grow in popularity because it is a great multimedia tool for marketing. So, you can try out podcasting for great results in marketing fitness!