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What is Location Based Social Media?

May 1st, 2012 by

 
 

by IDS NEXT

When social media first made its appearance in early 2000, no one thought it would become such an irreplaceable part of our life. Yet, social media has kept up with the times, evolving, improving and refining, to trigger a communication revolution!

All types of businesses are now reaping the benefits of social media. No matter how big or small the business, what matters is how you use the social network platforms available, to engage and promote your business.

Social networks has got a further shot in the arm with the arrival of Location Based Social Media like Foursquare, Gowalla, Facebook, Loopt, Yelp, BrightKite, and has opened up new avenues of marketing especially for hotels, restaurants and other hospitality properties. Now, people actively use these platforms to search and rate hotels and restaurants, and if are not leveraging this excellent social network platform, here is your opportunity to give it some serious thought.

What is Location Based Social Media

Location-based social media is social networks that use GPS features to locate you and that lets you broadcast your location and other content from your mobile device to others, through platforms like Gowalla, Facebook, Loopt, Yelp and others.

Why Do You Need Location Based Social Media?

Engaging with guests on platforms like Foursqaure, Gowalla and Brightkite can be quite helpful for hotels as communication is instant and personalized. If a hotel or restaurant is able to make the right impression on guests, this can quickly spreads across to the guest’s network which helps your business gain more popularity and thus a bigger customer base. Hoteliers must watch out for these social network platforms as these are cost effective methods of advertising and can be used to attract the floating population in the place, like those on a vacation or business travelers.

Now begs the question, why use location based social media platforms when most of the hospitality properties like hotels, resorts, restaurants, bars and lounges already have Facebook , Twitter and Google+?

The reason is simple; location based social media works on similar principles as word-of -mouth marketing, which is one of the most powerful publicity tools. Most important, the popularity of location based social media is growing. In 2010, Foursquare announced that it had more than 6.5 million members worldwide and that its users checked in to locations more than 380 million times. Facebook, on the other hand, said that as of October 2010, more than 30 million had tried its Places service.

Location based social media, works excellent for people who are travelling and use their mobile phones to locate hotels, restaurants and other facilities. They can also view comments left by others who have visited these places or used these services, and if the review is favorable, bingo, you could have a fantastic ad for your hotel without paying a dime!

As iPhones, Androids and Blackberrys get cheaper; more people are opting for them, resulting in a surge in mobile based search. Research shows that mobile based search is likely to increase two folds by 2014, which means more scope for hotels and restaurants to track how people rate them.

Additionally, location sites like Foursquare and Facebook Places allow businesses to run specials that can be accessed by users who check in to their locations. For example, a pub could create a special that gives free introductory cocktails to customers who check in three times, or a restaurant can give a free starter to those who visit them five times. These specials encourage frequency, branding and loyalty among guests.

How a Hotel Can Capitalize on Location-based Social Media

Location based social media offers a cost effective way for your hospitality property to reach your customers. Your hotel can benefit from leverage this platform to increase revenues.
Set goals for your hospitality property

Looking to increase foot traffic at your hotel, restaurant, pub or spa? Want to increase regulars visiting your hospitality property? Start an innovative campaign on Foursquare, Facebook, Gowalla or Brightkite. Think like your guests and develop offers that they would be glad to have. Also predetermine what it is that you hope to accomplish from your campaign so that you have clear success metrics, and can keep improving the campaign along the way.
Educate yourself about location based social media and your customer behavior

As with most social media tactics, it’s important to understand the tools from a user’s perspective. Doing so gives you better insights into how and why your customers are using these tools, and this will most likely give you insight into how to align your campaign.
Learn from others, competition and others implementing similar campaigns

Sometimes the best ideas come from the least expected places. So before launching a large location-based campaign, make sure you know about some of the current popular campaigns out there, even if they are being implemented in other industries. Take a look at your competition, too. This research may actually help you stumble upon your BIG idea.
Be creative about the campaign you develop instead of adopting a ‘me too’ attitude

Instead of jumping into a location based social media campaign and replicating offers that your guests can acquire at every other place they visit, use your imagination and creativity to go a little off-beat. Something they would want to tell their friends about and that’s the way to increase your popularity.
Promote, promote, promote your campaign as much as you can, across platforms and forms

Once you’ve launched a promotion the next big task is to make it known and popular. Your multiple online and offline methods to make your campaign known. Inform guests that there are offers and discounts they can leverage and this will encourage them to connect with you through location based forums.

So if you are still wondering if your hotel or restaurant can benefit from the new and growing location based social media the answer is yes, it can.

About the Author

IDS Softwares Pvt. Ltd. “IDS NEXT”, is a global leader in providing ERP and total technology solutions for the Hospitality and Leisure industries. With a track record that spans over 25 years, we have earned the trust of over 3000 customers globally with a strong presence in 40 countries across South Asia, Middle East, Asia Pacific and Africa. IDS NEXT’s clients include a host of prominent hotel chains including Sarovar Hotels & Resorts, ITC Fortune Group, Royal Orchid Hotels, Pride Hotels, Ramada Hotels and others.
IDS NEXT’s portfolio of capabilities include Strategic Consulting, Business Outcome Services, Custom Design and Development, Total Technology Solutions and a range of next generation software products that addresses the hospitality industry, such as independent hotels, chain hotels, business hotels, resorts, clubs, service apartments, limited service, spas, cruise liners and restaurants.

For further information please visit http://idsnext.com/

Email: smiles@idsfortune.com

Posted in Social Media | No Comments »

Do Bloggers Make Money?

Apr 30th, 2012 by

 
 

by Chris Jenkins

This is probably the question on everybody’s lips looking at opportunities to make money online. There are many bloggers out there who claim that they make enough for a decent living. When we look at this it is quite interesting. There are signs that indicate that they do make money. The exact amount each one makes is their own trade secret. Lets look at the topic in question.

Do bloggers make money? They must be making some money from advertising, which is a concept that has started to grow in popularity on many blogs recently. Business can purchase advertising space on some blocks. Depending on where they decide to advertise, they are able to choose from various payment options. A blogger will not run an advertisement on his or her blog if it where not paid for. When we look at the number of adverts currently on some blogs, then they must be making some money for their owners.

Another form of advertising used on many blogs are those from the Google Adsense concept. Site owners have to apply for run Adsense on their blogs. These advertisements are generated on their sites in such a way that they are associated with the content present on the page that they occur. The blog owners get some revenue based on the number of times these adds are clicked on from their sites. Most blog sites today are filled with areas running Adsense areas. Many if include it in their posts. This must be some sort of indication that there arr bloggers making some money is this way.

Many blog sites have links to third party products or services. This concept is called affiliate marketing and involves joining an affiliate program. How this works is that the blogger joins what is called an affiliate program belonging to a product or service provider. This allows the blog owner to have a link on his site to the merchant site. When a visitor buys a product or service after a click through from the blog, the owner gets a percentage of the price as commission. Some of these affiliate programs pay a decent percentage of the price as commission. With many blogs having affiliate links, some of them must be making money from this source.

Do bloggers make money from their own products and services? Then the answer is probably yes. The reason being that most successful and long standing blogs have dedicated areas where their services and products are offered at a price. As these owners have been in the business for a long period of time, it would be foolish to pursue a concept for such a long period without gaining any financial gain.

Back to our question. Do bloggers make money? Surely many of them are making money. They also use a number of different methods to make that income. You just need to visit some of the more prominent blog sites. One of the major things that you will notice is the number of revenue generating concepts these blogs have in place.

About the Author

Are you looking for more information regarding Bloggers Make Money? Visit http://www.karenmarrow.net/ today!

Posted in Blog Marketing | No Comments »

10 Things To Keep In Mind For A Successful Blog

Apr 29th, 2012 by

 
 

by Wikimotive

Blogging is a crucial part of a well rounded online marketing and automotive SEO strategy. Creating a successful blog is hard work but the benefits can be huge. So how do you make sure that your blog is successful?

Here are 10 basic tips to keep you on the right track …

1. Keep your headlines succinct

The goal of a headline is to get readers interested in your post right off the bat. Don’t be cute with convoluted, long or confusing headlines. You want your headlines to be Urgent, so that the reader is drawn to your post. Also keeping them short and specific will help you capture the interest of a reader quickly as they scroll through either search results or a feed reader.

2. Create good recognizable URLs for SEO purposes

If your URLs are a jumbled mess it can effect you in two ways. First if people can’t read them they look unprofessional and are less likely to be clicked on in search results. Many people use the URLs just below the title in Google search results as a reference in deciding whether to follow one link or another. The second way bad URLs can effect you is by hurting your SEO. Including key words in your URL and removing things like “602-9912342-3046240?_encoding=UTF8&” will help search engines index you correctly. Fortunately most blogging platforms out there make this really easy allowing you custom edit the URL for each individual blog.

3. Remember to fill out your page title and description

Page title, description, and keywords are paramount if you want to rank highly in search. This is really a simple thing to do but it can have a huge impact on how well your blog performs. WordPress has some great plugins that will help you be consistent and relevant with all of your posts meta data, and remember good titles and descriptions will help your blog be more social media friendly.

4. Link to your old posts when you can

Links are everything within your blog, and linking to your older posts can help you in a number of different ways. To start with referencing your other posts can help you make your point better, but that’s only the beginning. Links to old posts will help drive traffic back to them giving them new life. Also if you make sure your links contain key words that you want to rank for you will hugely improve your SEO.

5. Link to other bloggers

Linking out to other blogs is a great way to get more people involved, and will give you the opportunity to listen and trade ideas. Who knows maybe you’ll learn something. Also giving proper credit is huge. Many bloggers put their heart and soul into their writing, so if you make a post based on an idea you get from another blog or article it’s just common courtesy to give them credit by linking back to them. Lastly, inbound links obviously help your rank but so do outbound links. This is especially true if you’re linking to sites that are particularly popular or an authority on the topic at hand.

6. For the love of god don’t plagiarize

This should be a no-brainer but it still happens everyday. Coming up with consistent, fresh and interesting content is hard to do but copying content is not the way to go. There are lots of ways to overcome writers block and get yourself back on track, and there is nothing that will destroy your online reputation worse than plagiarism.

7. Write early and often

The amount of traffic you get on your blog is usually going to be directly proportional with how often you post. Obviously you’re busy so once a day is probably going to be out of the question. Once or twice a week is usually good practice. Things move quickly these days so staying relevant usually means posting about a popular topic the day of, or at the latest, the next day. Try to set yourself a schedule, if you commit to posting on Tuesday and Thursday every week you’ll find it easier to consistently blog twice a week.

8. Invite your readers to leave comments

Having dialogue on your blog is very important, if you engage your readers they will be more likely to come back and read more of your stuff. The best way to encourage comments is to ask a question at the end of your post. Also posting about relevant, interesting, or even controversial topics will get readers to engage and express their own opinion.

9. Make sure your blog has a presence on social media platforms

One of the best ways to get more people to read your blog is to promote your content through social media. If you’re not publishing each and every blog on Twitter, Facebook, and Google Plus you’re missing loads of opportunities. Make sure you’re being strategic about how you’re using these social media sites as well.

10. Don’t give up!

Building a successful blog takes a lot of work and a lot of time. You might not get a readership or any success in the first few months of blogging. It is important to keep at it though, because as soon as you give up all the work you’ve done until that point becomes useless. You probably won’t see immediate success but if you follow these ten steps and stay committed you will definitely begin to see results before long.

Starting with the basics will help you build a strong successful blog in no time.

About the Author

Need some personalized advice on blogging? Need a blog created and/or managed for you? Contact Us!!

Wikimotive is dedicated to providing the latest automotive SEO, Social Media Marketing, Facebook Marketing, Search Engine optimization techniques and online marketing best practices and services.

Posted in Blog Marketing | No Comments »

Why Micro Niches Are Challenging to Bloggers

Apr 28th, 2012 by

 
 

by TJ Philpott

Micro niches are excellent for avoiding intense competition while offering larger profit margins to internet marketers! This particular strategy however does not necessarily translate over very well to people who want to get paid to blog! In fact it is actually advantageous for bloggers to focus on those niche markets with a broader base and here are 3 compelling reasons as to why this is the case!

Easier to Create Content

When worker broader based niche markets as a blogger it is much easier to find and develop content you can post to your site! Typical internet marketers meaning those who don’t use blogging platform as part of their marketing strategy, don’t need to be constantly finding something new to write about! On the other hand people who expect to get paid to blog need to offer visitors something interesting and new to read in order to gain both their loyalty and business! Having a highly focus market limits the sources a blogger can use to help them develop more reading material they can post!

Broader Appeal – More Subscribers

The broader the niche markets are the wider the appeal therefore it only stands to reason the blogger will have more traffic! One true unit of measurement any blogging platform can rely upon in terms of judging success is the traffic it attracts! Now when you are trying to get paid to blog this also means you have more potential customers landing on your site! In terms of income that works for me, how about you?

Greater Range of Product Offers

Finding or even developing products is not such a restrictive process as it would be in a highly focused market! One of the most popular methods used by many to get paid to blog is by offering affiliate products! Once again when you are working within a market that offers much in the way of variety in terms of needs to fill and problems to solve the larger the market the more directions you can take with your offers! Think in terms of a specialty shop as compared to a large department store!

Micro niches typically are most appealing to internet marketers due to the lower level of competition and higher profit margins they offer! On the other hand for those focusing their efforts on trying to get paid to blog this strategy may prove to be more difficult! The discussion above sites 3 strong reasons as to why it is easier for bloggers to target niche markets with a broader base of appeal! This in no way is to dispute the effectiveness of working smaller niche markets in terms of making money online! Quite simply this particular strategy may only serve to be more challenging for a ‘dedicated’ blogger! Just saying!

About the Author

TJ Philpott is an author and Internet entrepreneur based out of North Carolina.
To learn more about the disadvantages micro niches may offer bloggers and to also receive a free instructional manual that teaches valuable niche research techniques for your online marketing needs simply visit: http://affiliatequickstart.com/

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Distributing Your Internet Marketing Message With Podcasts

Apr 27th, 2012 by

 
 

by Randall Magwood

If you want to distribute your marketing message all across the internet, one of the best ways to do it is with podcasting. Podcasting is a great internet marketing strategy that has a “social marketing” feel to it. The basic premise of a podcast is that you can create an MP3 file, upload it to the podcast directories, wait for someone to come across your podcast, have them listen to it, and then drive these people back to your website or blog.

That’s it. It’s that easy. Now the “uneasy” part of it is getting the podcast created. You can either have one of those “text-to-speech” robots do it for you. You can do an interview with someone. Or you can simply record the podcast all by yourself (which is very common – nothing wrong with this).

No matter what option you choose, you should know that the resulting podcast can help to improve your sales and profits in a short period of time. You can get alot of traffic using podcasts. If you want to use it inside of your internet business today, you will want to put this marketing strategy on overdrive.

Make it a point to include it into your weekly marketing campaign. You want to go hard with your marketing efforts, and make podcasting an integral part of getting new content out there in the form of an MP3. People can download your podcast immediately and start listening to all of your advice and information simply and easily.

I like podcasts because they’re similar to the concept of video marketing. With alot of video sites, the only self promotion that you can give yourself in your videos is the use of displaying your URL in the video yourself. Typically the URL is at the bottom of the video, and it isn’t clickable.

This means that your viewers will have to type in your website address in their web browser, instead of just clicking directly to it. But if you want to get more clicks, make more videos. Similarly, podcasting is the same way. The way people know about your website is when you mention it in your podcast.

And sometimes, you have to spell it out for your listeners so that they type in the right address for your website. This is especially true if you have a long URL. People will have a hard time remembering a long URL.

If you’re new to podcasting, you will want to make sure that you spread the message clearly to your prospects all across the internet. Make sure you go to Feedburner to get an easy RSS feed that website publishers can use to put your content onto their website. This will only mean more traffic, subscribers, and sales for your business.

Take these podcasting tips and use them to take your internet business to the next level. By the time that you do, you’ll have a good chance of getting more of what you want out of your business, in a short period of time.

Good luck with using these tips to earn more money with podcasting today.

About the Author

Randall Magwood is one of the most respected and highly-regarded online marketing experts on the internet. He currently has a free book about internet marketing that helps small business owners market their business online successfully. To learn more and to download this free book, simply visit his website here: http://www.internetmarketing-rules.com/

Posted in Podcasting | No Comments »

Using PPC Marketing to Tell a Story

Apr 26th, 2012 by

 
 

by Waseem Saddique

Waseem Saddique highlights the value of good ‘storytelling’ in PPC Marketing

When supplying PPC Marketing Services to either a client or in-house across your own business, it’s imperative that all the information relating to the ‘before’ and ‘after’ click is gathered and structured in a coherent way that tells people a story. Too many people are subjected to Microsoft Excel spreadsheets that contain an impressive display of numbers, but ultimately mean nothing unless people understand them.

Businesses who use PPC services need to understand what they are paying for and as such, figures should be given ‘life’ by means of storytelling that clearly sets out what the figures mean to a business. After all, using metrics on clients who do not understand them is relatively useless.

Waseem Saddique provides a template for telling your PPC story:

Teach Clients About Metrics

In many instances, when taking on board a new client for instance, who is new to the concept of PPC or has suffered a bad experience with a previous agency, there is often a misunderstanding of what’s known as ‘success metrics.’ Many businesses think that ‘impressions’ are the measure of success for a PPC campaign, whereas others simply associate the number of clicks as success. However, this couldn’t be further from the truth. Therefore, it’s up to the PPC ‘Gurus’ of the world to raise awareness of what metrics matter to a campaign by producing effective strategies that clearly focus in on the ‘before’ and after ‘click’ performance goals. It is also vital to establish realistic expectations with the client in order to build a rapport based on trust.

Utilise Web Analytics Data to Add Body to the Storytelling Process

Whilst PPC performance data contributes to the storytelling process of PPC figures, they do not provide the whole story. PPC marketing ultimately has a profound impact on brand awareness and manipulating organic results. For instance, a client’s direct website traffic can be dramatically increased when focusing on non-branded keywords. However, if a campaign like this was stopped then direct traffic performance often plummets. Explaining these figures is something that needs to be done through the storytelling process.

Make use of Google Adword Dimensions

Google Adword Dimensions provide substantial information when telling the PPC story. These include the hours of the day, the day of the week and locations that people are accessing a client’s PPC Campaign. The metrics from Google Adwords, when used in correlation with performance data, help to generate a well-rounded ‘story’ concerning the success of a PPC campaign and perhaps more important is that PPC novices can understand it. In understanding what the figures mean, clients are then able to take their strategy to the next level.

Presenting the PPC Performance Story

There are a number of platforms for presenting comprehensive PPC Reports and they work by synchronising complex data from search engines and compiling impressive looking reports whereby users can piece together performance metrics of their choosing. With some of these platforms, text facilities and the ability to upload images are also made available, in order to add depth to the PPC storytelling process.

About the Author

Waseem Saddique is the CEO of Waseem Saddique Marketing Services based in Birmingham, UK.
http://waseemsaddique.blogspot.com/
http://www.facebook.com/waseemsaddiquemarketing

Posted in Pay Per Click Advertising | No Comments »

2 Tips For Making Google Adwords A Success For You

Apr 25th, 2012 by

 
 

by Randall Magwood

Google Adwords is one of those revolutionary services that is essential to alot of people’s internet marketing campaign. It’s been around for a while now and have thousands of online business owners signed up to receive clicks to their website. If you have heard all the rave about Google Adwords and want to start getting instant traffic and sales… then you should sign up for Google Adwords today.

This is something that is very important and that shouldn’t be left undone. You can do alot of great things with Adwords, and it’s very easy to get started. And to make things even better, sometimes Google will reward you with a $75 advertising credit once you sign up. So you can test out the system and see if it works for you.

If you’re looking for some Google Adwords tips that you can use to take your business to the next level, then you have landed on the right place. Today I want to share with you some things that you can do to improve the overall chances of success that you can have with Adwords. Here’s the first tip:

1) Take advantage of Adwords tools

Believe it or not, Google actually want to see you succeed with their program. And because this is true, they have lots of videos, guides, and even something called “Google Analytics” that you can use to track the effectiveness of your Adwords campaign. You should make it a point to learn as much as you can with these services.

Along with this, you will find various websites that offers alot of free Adwords books and courses also. Alot of these courses are very good and are created by people who are actually making alot of money with Adwords. If you want to maximize your chances of success, I suggest that you look into some of these tools. Here’s another tip:

2) Write a good ad

Your ad should be relevant towards whatever content you have on your landing page. If your ad doesn’t reflect what’s on your landing page, then more than likely Google won’t approve your ad, or if it does get approved, it won’t show up alot for the keywords that you are bidding on.

You will want to make sure that the title of your ad is very similar to the title of your landing pages… the same with the keywords, and the same with the description of your ad. All of these “little things” will help you to get as much exposure as possible for your internet business.

These 2 tips for having Google Adwords success are things that you should seriously consider doing and implementing if you want to see good results with Adwords. It’s not hard to do… you will just want to focus your time and energy on the things that can boost your advertising profits, and help you to get more new customers in the process.

Take these tips and use them to have success in your online business today.

Good luck with using Google Adwords today.

About the Author

Randall Magwood is one of the most respected and highly-regarded online marketing experts on the internet. He currently has a free book about internet marketing that helps small business owners market their business online successfully. To learn more and to download this free book, simply visit his website here: http://www.internetmarketing-rules.com/

Posted in Pay Per Click Advertising | No Comments »

How To Get Facebook Ads Approved Quickly

Apr 24th, 2012 by

 
 

by Jennifer Sheahan

The rules for advertising inside Facebook Ads change regularly and now the common theme seems to be that people are struggling to get their ads approved.

If you’re submitting great Facebook ad images and you’re being told your image doesn’t match the content, you’re not alone.

– First of all, make sure you are advertising in line with the Facebook Terms of Service.

You’d be surprised at how often a simple change of wording or an image can make the difference. All of a sudden, your ad is approved! If your image is too bold, you may run into trouble. Read my post “Too much skin for Facebook Ads” for tips.

– Check your domain. Has it been marked for spam anywhere online? Facebook is implementing something similar to Google’s Quality Score. They are checking out the “.com” domain of your landing page to see if you are real or not. This means trouble if you’re submitting an ad which lands on someone else’s website. In short, you’re running a big risk. For example, if your landing page is ScammyWebinar.com/23gjh45ujb- Facebook is not likely to approve your ad.

– Instead, create your landing page on YOUR domain. Having the destination URL be on MyRealName.com (with lots of ways customers can contact you) is a much better option.

– Submit your ad for approval on a different day or different time of day. You may get a different Facebook reviewer and your ad may be approved. Keep in mind, weekends in US time zones are notorious for having a high disapproval rate. On the other hand, we’re finding high approval percentages while the US office is asleep. Overnight may be a great option for you to test.

– Tell them everything. Full disclosure in your ad copy can work. Sometimes your ad is too vague and Facebook wants you to tell people they need to opt-in on the next page. Say that in your ad, and you may find approvals come a lot faster – AND conversions may be higher because people know what will happen once they click.

– Another option that works well is using a completely different angle altogether. Even if the image from one ad and text from another have been approved in the past and are running successfully, they won’t be approved when combined together in a new ad if they are incongruous. So even if they were approved separately, make sure the image and ad copy make sense when combined.

– Lastly, if those things fail, consider the reason your ad has been disapproved. Did Facebook say that it is not able to publish your ad due to inappropriate content? If you’re advertising weight loss, exercise, or making money online, know that these topics tend to have a high disapproval rate because it’s a gray area. Often the disapproval rate for these types of ads is quite high.

– Don’t give up. If what you’re advertising is legitimate and a valid offer and you’re not breaking terms & conditions, you can usually get a good percentage of your ads through. So keep re-submitting. It’s not uncommon for a really interesting and potentially successful ad to be rejected as many as ten times before being approved.

So keep trying. Experiment with different days, times, images, and campaigns until you get it approved. Don’t give up!

About the Author

Jennifer Sheahan is the founder of The Facebook Ads Lab, a full-service ads agency specializing in Facebook PPC ads. The FBAdsLab provides ad campaign management, training, and mentor programs for marketers. The goal of the FBAdsLab is to help business owners learn all they need to know to be successful in advertising on Facebook; to take control of their traffic so they can stay ahead of their competition and be leaders in their field. Helping people understand Facebook marketing and delivering outstanding results are the most crucial aspects of the FBAdsLab mission. This is achieved through a comprehensive ad campaign management service: clients choose from a • Monthly Insights• program- allowing them to take advantage of the latest tips, strategies, and information which is sent to them on a monthly basis; a one-on-one coaching program, where they work directly with Jennifer to develop and fine-tune their campaigns; or a complete • Done For You• service, which includes an analysis of the client• s marketing needs, setting up individually tailored ads, and ultimately finding the best customers for the client.

Posted in Pay Per Click Advertising | No Comments »

Common Misconceptions About Pay Per Click Advertising

Apr 23rd, 2012 by

 
 

by Grace

Pay per click (PPC) advertising is a key component of a comprehensive marketing strategy. It is a great way of getting immediate results at low cost. However, people who have little knowledge about PPC, end up escalating the marketing costs, making it an expensive affair for the organisation. While most people understand the basic concept of pay per click advertising, they often become victims of common misguiding stories and opinions doing the rounds on popular discussion forums and blogs.

In order to prevent oneself from such misconceptions, it is important to first know identify them. In the following points, we discuss some of the most misleading concepts about PPC:

1) Number 1 ranking gives best results- Unlike search engine optimisation, top rank in pay per click advertising shouldn’t be a priority. In fact, ads that rank on number 1 position get lesser traffic and conversion rate than the ads ranking on second to fifth positions. The costfor these positions would be lesser, while the rate of traffic would be much better and of higher quality. You can try different positions to find out which position renders betters results for your PPC campaign.

2) Higher the CTR, more successful will be the campaign- Getting more clicks on your PPC ad isn’t always a good thing. Higher click though rate does not guarantee higher conversion rate. Many people, who may or may not be interested in your brand, may click your ad, but when they reach the landing page, they may change their mind and leave the site without browsing through it or taking a positive action.

3) Consumer behaviour remains static- A pay per click campaign should be developed after understanding the behaviour patterns of your target audience and customers. However, if you just get satisfied with the initial analysis of their behaviour, you may end up taking a wrong approach in your future PPC campaigns. Therefore, it is important to keep a track of the changing consumer behaviour and modify your ad campaign accordingly.

4) Using all the keywords in one ad can get you better results- People often forget the difference between SEO and PPC, and adopt similar approach in both these forms of online marketing. However, these concepts are very different from each other. When you begin your PPC ad campaign, you have to find out relevant keywords for your business so that people will be instigated to click your ad, and purchase products, or sign up for a particular offer. However, it is important to focus on few keywords at a time so that you get better results. Additionally, you can also try different ad copies using different sets of keywords to compare the results, and then stick with the ad that yields the most promising results.

While these are just a few of the many misconceptions that are preventing marketers to make the best use of pay per click advertising, they would surely help you in making the necessary amendments that can ensure streamlined performance. Implementing the changes would help you optimise the potential of pay per click and get results in as little as 24 hours.

About the Author

Sigma Infotech presents unique web design service with a common objective of enhancing your business opportunities and dominating the Internet. Our Graphic design, search engine optimisation, Pay Per Click Advertising, web development, website design ensures higher brand visibility and improved sales and profits for your business.

Posted in Pay Per Click Advertising | No Comments »

Unveiling the Secret of Successful Email Marketing

Apr 22nd, 2012 by

 
 

by Brownsithily

Now, one of the basic and most important components of online marketing is email campaign or direct mail marketing as some people prefers to call it.Some business owners believe that buying email marketing software is a very easy job to do. If you are one of those smart business owners who took their business online, you must be aware of the fact that promoting your product online is as important as it is to promote it via television or print ads.They will search the internet and purchase the first option that is available to them without considering the features of the product.

Here are a few features that you might want to consider while shopping for one:

1.You should focus on the speed part as to how many mails can be sent in a particular amount of time.Email campaigns are supposed to be quick and speedy so selecting a software which is accurate and speedy would be a right choice.

2.Searching for email marketing software’s and checking out their features will be a good choice. You will be able to compare many and will get to know about their performance.

3.Your chosen software should have the facility to let you know about bounced emails and also an option to remove invalid entries from your contact list so your list is updated.

4.Checking out newsgroups, forums and message boards will also help as you will be able to get first hand feedback and information.

5.Keep in mind the search tools within the email newsletter software.

6.Find a cost effective email marketing software, which will be cheap and will have all the features you want as cost is another feature that pushes you to email marketing

Thus, if you haven’t made up your mind regarding a special way of carrying out email marketing,you should start thinking about it seriously from now onwards.The sooner you take the final decision the better will be your position to get used with the right way of using the software for mass mailing.

About the Author

iKode newsletter software provide a easier, faster and more stable system for the iKode email marketing software users.With this good web system you can get a better service and more newsletter subscribers.

Moreover,comparing with the other email marketing softwares,iKode newsletter software is much smarter and more user-friendly. Besides,once payed, you can enjoy a lifetime services from iKode company.The intelligence email list classification system help you to classify the various types of subscribers.It has a feature function of customers feedback.You will not need to pay the software once a month anymore.New to iKode Newsletter Software? Just have a demo first!

Searching for email marketing software and checking out their features will be a good choice.

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