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by C. Carliff
According to Youtube, as of Oct 9th 2009, a shocking 1 Billion videos are watched daily on Youtube! Let me repeat that, 1 BILLION…DAILY! This makes Youtube the second most visited site in the world. Just Awesome!
In this article, I’m going to go through some simple steps on how to take advantage of this new, ultimate and free traffic generator called video marketing.
Let’s do it now.
Step 1: Content You can find a topic to discuss in your video by doing some research on keywords the people in your niche are searching for in search engines. These are the problems your people are looking to get answers for. The keywords will be the main topic of discussion in your videos. Write a 400 – 700 words article that gives a solution to each of the problems the people in your niche are struggling with.
Tip: If you are already doing article marketing or blogging, you can simply use the same original articles as the one you created before. One article… three free traffic generation strategies. Nice.
Step 2: Equipment Get your hands on a decent video camera, if you can get one that supports HD, even better. Video editing software can be gotten for free. If you have Windows installed in your PC, great, they have Windows movie maker. If you have a Mac, also great, they have iMovie HD preloaded.
Step 3: Audio Next you will need decent audio. Using a camera’s built in microphone is fine, but not great. You will need to set it up so that you reduce echo at the place you are recording and ensure that your environment doesn’t disturb you with unwanted dogs barking in the background. If you want excellent sound, a little investment is needed for an external directional microphone (a.k.a. shotgun), or a lapel mic is good too.
Step 4: Action! When recording, make sure you present yourself appropriately for your niche. Remember what your mom told you about first impressions. So look the part. Also, choose a background that is not distracting to the audience. Sitting at your desk or standing in front a wall is fine. If possible have something that represents your personal excellence portrayed in the back.
Try not to read off a piece of paper. This is your opportunity to connect with your people. So have it be conversational and full of energy. Starting out, have your video be no longer than 2 and a half minutes long because if its any longer, people do tend to get bored.
Step 5: Editing Using your software to edit, be sure to create a brief intro and include your website address somewhere in the body of your video and also an extended shot of your website address (at least 6 seconds) at the end of your video.
Step 6: Posting Videos on Youtube Go to Youtube and create your free account. Once done, you are able to now post a video for the world to see. Click the upload icon on the top right hand corner of your screen and follow the simple instructions. Remember, it is important to use titles and descriptions that are rich in the keywords that bring people to your site. Also, provide a link to your website in the description. This will give you some valuable backlinks to your site and also assist your viewers to get to your site easily.
Step 6.5: Video Marketing on Steroids Think about it. If you can create just 2 videos a week for a year, you will end up with over one hundred videos a year. If one video can direct just one person a day on average to your website, that’s 36,500 free targeted traffic for you from Youtube.
Now, listen closely, what if you posted each video you created to 10 different sites similar to Youtube. You can potentially have 36,500 x 10 = 365,000 new and highly targeted prospects land on your website a year, for FREE. What if you can post it on 20, 30 or more sites! Now I think that’s Fantastic!
Results to Look Forward
Naturally, I have given you an overly simplified version of generating free traffic with videos, but it is enough to get you started. The most important part of using videos to generate free traffic to your site is consistency. People who watch your videos need to know that you can be trusted and you are in it for the long run.
Just let me tell you this, similar to article marketing and blogging, you will not see an instant rush of massive free traffic charging into your website immediately. However, what will happen is, just after a few short months of posting your videos, you will build considerable equity and trust with your viewers and position yourself as somewhat of an expert in your field.
In the long term, all your video posts will generate massive FREE traffic that never ends. Even if you stop creating videos after that, you will still continue to enjoy an awesome amount of FREE traffic from the few months’ of creating videos for many-many years to come. Work once, reap the benefits forever!
About the Author
Carliff Carleel is a Consultant and Entrepreneur specializing in Online Business Development and Marketing. For a complete fast-track guide to getting started with building your profitable online business, go to: http://www.moneybuyseverything.com and get a Free copy of the Inbox Cash Techniques book. Download NOW.