by Tom Myers
Viral marketing is something every website owner should be interested in. Rather than traditional forms of marketing, viral marketing spreads because it is voluntarily passed from person to person. This is a very powerful and effective form of marketing.
Not only is it free (other than creating the product that is going to be “spread”) but the recipients of a viral marketing product are particularly receptive to it. Why? Because usually they are getting it from a trusted source, such as family or friends, rather than in a spammy email from a stranger. Likewise, the distributors of your viral marketing materials will gladly distribute it because they believe they are giving their family and friends something of value for free. Follow these tips to launch your very own viral marketing campaign!
Distribute a free e-book from your website. Make sure that the e-book is truly something people would want and fill it with valuable content. Include things that are humorous and entertaining in your book. Your website visitors should read your e-book and not only find it incredibly valuable but have a desire to share it with their family and friends. Explicitly give the recipients of your e-book the right to re-distribute your e-book. The people they send it to will, in turn, send it to their family and friends. This is how viral marketing materials spread. Give away a valuable and interesting e-book and word of your business will spread like wildfire.
Write informative articles about your industry or the products and services that you offer. Give your readers free reign to re-publish your articles on their websites, newsletters, etc. Have a good author resource box that describes you and your business and links back to your site. There are popular article directories that are excellent ways to syndicate your articles.
Another technique is to create a short movie or YouTube video that you would distribute through your own site and upload to a media sharing directory (like YouTube). Remember that you need to create strong incentives for anyone to see the video to send it along to their family and friends. If it shows, in a clear and easy to understand manner, how to do something everyone has trouble doing, it will get distributed. But videos that include humor are even more likely to be distributed. Make people laugh and they will want to share the joke with their friends. Make sure the video has clear but unobtrusive reference to your business and products and services. Viewers will be naturally drawn to your website to see what else you have to offer.
Viral marketing is an inexpensive but incredibly powerful marketing technique. Use the ideas outlined in this article to launch your very own viral marketing campaign.
About the Author
Tom Myers writes on a number of topics of interest to his readers. For more information on purple hair dye or blue hair dye, please click the preceding links.
