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by Monty Farnsworth
It only makes sense that the more people you drive to your site the more sales you’ll be able to make. Why try and stop traffic? I honestly don’t understand EBay’s reasoning. It is to make sure that the person applying are honest in their dealings? But Ebay has more security sources available to the then most online companies. They have the resources of all of Ebay and PayPal to use and because of that fraud has dropped dramatically on Ebay. Other companies like Amazon have an Associate Program in place but they are much more lenient when approving associates to drive traffic to them. And because of that Amazon is doing very well in the marketplace.
So what should Ebay do differently?
First and foremost get rid of EPN or change it to where you allow reputable Ebay sellers participate in it. They should also restructure their fees and become more competitive. The more you charge the more people you are going to be running away. Lower your fees and bring more dealers in to sell.
Then they should also change their feedback system. Let the seller have some say. I personally have had several people over the years buy something but not pay for it. Sure Ebay will give me back my “final fees” but what about my listing fees? That money is gone forever. If a buyer has the possibility of negative feedback hanging over their head they might think twice about bidding. The ironic thing is that Ebay changed the feedback program to make the bidders feel more secure and hopefully bring more traffic to them. But then on the other hand they change their associate program and severely stop a lot of traffic from coming to Ebay. Sorry, it doesn’t make much sense.
Hopefully Ebay will start changing their ways and make it better for both the buyers and sellers.
About the Author
Monty is an Ebay Powerseller, Internet Marketer and Author having written several books and articles. http://www.MontyFarnsworth.com http://www.SimpleWayToAuctionProfits.com